ApproveThis manages your ReviewSender Integration approvals.

Why These Two Platforms Belong Together

ReviewSender tracks customer feedback across 25+ platforms like Amazon and Walmart, while ApproveThis turns approval processes into automated workflows. Together, they solve a critical problem: bridging the gap between customer insights and operational action. Most businesses lose days manually validating reviews or chasing approvals before responding to feedback. This integration eliminates that friction through three key advantages:

1. Speed to Insight: Automatically flag urgent reviews (1-star ratings, feature requests) for immediate team review via ApproveThis.

2. Compliance Guardrails: Ensure all public responses or product changes follow legal/marketing guidelines with structured approvals.

3. Cross-Team Coordination: Let customer support escalate issues to product teams or legal departments without leaving ReviewSender's data.

Real-World Workflows: Beyond Basic Automation

Use Case 1: Review Validation & Escalation

When ReviewSender detects a negative review, ApproveThis can:

• Route it to regional managers based on location data
• Require legal approval if refunds exceed $500
• Auto-close non-urgent cases after 72 hours

Example: A consumer electronics company uses calculated fields to prioritize reviews mentioning "safety issue" or "broken." Approvers receive pre-filled response templates in ApproveThis, cutting resolution time from 5 days to 8 hours.

Use Case 2: Product Creation Synced with Approvals

Marketing teams often discover unmet customer needs through reviews. With this integration:

Scenario: A beauty brand notices 42 reviews requesting "unscented version" of a bestseller. They trigger a product request in ReviewSender that routes through ApproveThis for:

• Budget approval from finance
• Formula review by R&D
• Final go/no-go from execs

Once approved, the product automatically appears in ReviewSender for reputation tracking.

Setup Guide: Connecting the Dots

Step 1: Create a Zapier account (free tier works)

Step 2: Choose your trigger:

For review-based approvals: Select "New Review" in ReviewSender

For product creation: Use "Request Approved" in ApproveThis

Step 3: Map critical data points:

Review ratings → Approval priority levels
Customer comments → Approval request details
Product ASINs → ReviewSender SKU fields

Pro Tip: Use ApproveThis' calculated fields to auto-set deadlines (e.g., 24h for 1-star reviews).

Team-Specific Benefits

Customer Support Teams

Escalate recurring complaints to product teams without switching tools. ApproveThis’ email-based approvals let agents approve/deny requests directly from Gmail or Outlook.

Marketing Departments

Turn positive reviews into case studies faster. When ReviewSender spots 5-star feedback, ApproveThis routes it to designers for quote graphics and legal for usage rights—all before the campaign meeting.

Product Managers

Use approval thresholds to auto-greenlight feature requests mentioned in 100+ reviews. Configure escalation paths only for high-cost items.

Why This Beats Manual Processes

A Midwest retailer reduced their product return resolution time by 65% using these integrations. Key differentiators:

No License Overload: Suppliers can approve/deny warranty claims via email without needing ReviewSender access.

Audit Trails: Every approved response links to its original review, creating compliance-ready records.

Context Preservation: Approvers see ReviewSender data like product images and purchase dates directly in approval requests.

Advanced Configuration Ideas

Seasonal Workflows: During holidays, auto-route high-volume review categories to temp approvers.

Geo-Targeting: Route reviews in French to your Quebec team with ApproveThis' language detection.

Sentiment-Based SLAs: Set tighter deadlines for negative reviews using ApproveThis’ conditional thresholds.

Common Pitfalls to Avoid

Don’t: Auto-approve all 5-star reviews—some might need translation or contain hidden complaints.

Do: Use vacation delegation so summer Fridays don’t bottleneck responses.

Don’t: Let marketing approve product changes without R&D input.

Do: Sync ApproveThis’ real-time dashboards to Slack for urgent issues.

Getting Started

Ready to turn customer feedback into actionable workflows?

Start your ApproveThis trial or explore ReviewSender plans.

For integration help, visit Zapier’s guide or book a demo with ApproveThis’ workflow experts.