Why Bother Connecting These Two?
Let's cut to the chase – if your team's still running approvals through email chains or worse, actual face-to-face conversations, you're leaving money on the table. ApproveThis and Vuepak solve different problems, but together they fix the "why is this taking so long?" headache that plagues mid-sized companies.
Vuepak handles your sales contacts and digital assets. ApproveThis handles getting people to say "yes" or "no" without the endless follow-ups. Connect them through Zapier, and you've got a system where:
- New sales contacts get approved before they clutter your CRM
- Marketing assets get legal sign-off without CC'ing the whole company
- Deal-specific pricing gets automatic escalation to VPs when it hits thresholds
No More "Who Approved This?" Meetings
Here's the thing about approvals – they're not just about getting a green light. They're about not having to explain to your CFO why $50K was spent on that "viral" TikTok influencer who got 83 views. ApproveThis adds accountability layers to Vuepak's contact management in three ways:
1. Automatic Paper Trails
When a new Vuepak contact gets created from a sales lead? ApproveThis forces someone to attach the discovery call recording or email thread before approval. No more rogue sales reps adding their buddy's startup as a "strategic partner."
2. Conditional Escalations
That enterprise deal with custom pricing? Set ApproveThis thresholds to auto-route to legal when discounts exceed 25%, then to the CRO if it hits 40%. All while keeping the updated contact details synced in Vuepak.
3. Cross-Team Visibility
Marketing needs to use Vuepak assets for a campaign? Their approvers don't need Vuepak licenses – just an email. ApproveThis shows the asset, usage rights, and expiration dates right in the approval request. No login? No problem.
Real-World Use Cases That Don't Suck
We'll skip the fluff and show exactly how 50-5,000 person companies use this integration:
For Sales Ops Teams: Cleaner CRM Data
The Problem: Your AE's adding "Bezos, Jeff" as an Amazon contact because "he might check this email eventually."
The Fix: Zapier triggers an ApproveThis workflow every time a new Vuepak contact is created. Requires the sales rep to attach either:
- A LinkedIn profile
- Email verification from Hunter.io
- Meeting notes confirming the contact's role
Who Uses This: SaaS companies with outbound sales teams. Cuts CRM cleanup time by 60%.
For Legal Teams: Faster Contract Reviews
The Problem: Sales sends NDAs via carrier pigeon (read: email attachments) and wonders why deals stall.
The Fix: When Vuepak tags a contact as "Contract Sent," ApproveThis:
- Auto-generates an approval task for legal
- Attaches the latest contract template from Google Drive
- Sets a 24-hour SLA with escalation to the next available lawyer
Who Uses This: Fintech and healthcare companies. Reduced contract turnaround from 5 days to 9 hours.
For Marketing Teams: Asset Governance That Doesn't Kill Creativity
The Problem: Brand teams waste days getting legal approval for social media posts.
The Fix: Connect Vuepak's digital asset library to ApproveThis so:
- Any asset download request triggers compliance review
- Approvers get previews of how assets will be used
- Automatic 30-day expiration for time-sensitive campaigns
Who Uses This: Retailers and agencies. Cut asset approval time by 75% during holiday crunches.
Setting This Up Without Losing Your Mind
You need three things:
- An ApproveThis account (free trial works)
- A Vuepak subscription
- A Zapier login (they have a free tier)
Step 1: In Zapier, create a new Zap. Choose Vuepak as the trigger app. Select "New Contact Added."
Step 2: Choose ApproveThis as the action app. Pick "Create Request." Map Vuepak's contact fields to ApproveThis' template.
Pro Tip: Use ApproveThis' calculated fields to auto-flag contacts without company emails or direct phone numbers.
Step 3: Add conditional logic. Example: If contact's title includes "C-Level," require CRO approval. Else, route to sales ops.
Step 4: Test with a fake contact. If it works, pour a drink. You've earned it.
Why Your CFO Will Care
Beyond the productivity stuff, this combo stops two money leaks:
Leak #1: Overpaying for SaaS seats. ApproveThis approvers don't need Vuepak licenses. That external legal firm reviewing contracts? They approve via email. That's $50/user/month saved.
Leak #2: Compliance fines. Every approved Vuepak contact or asset has a digital paper trail. When audits happen, export ApproveThis records with timestamps and comments. Done in 5 minutes.
The Bottom Line
ApproveThis isn't just another approval tool. When connected to Vuepak via Zapier, it becomes your enforcement engine for sales and marketing governance. No more:
- "I didn't know we needed approval for that"
- "Who's responsible for this?"
- "Can you re-send the document?"
Ready to stop being your team's human approval router? Start an ApproveThis trial or book a 10-minute demo. We'll show how to connect it to Vuepak without any "digital transformation" buzzwords.
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