ApproveThis manages your SocialBee Integration approvals.

Why These Two Tools Are Better Together

Let’s get real – social media moves fast, but most approval processes move like molasses. Marketing teams waste days chasing down sign-offs while sales teams panic about delayed campaigns. Enter the combo of ApproveThis and SocialBee via Zapier. It’s like giving your approval workflows a double shot of espresso.

ApproveThis cuts through the red tape with automated routing, conditional logic, and email-based approvals. SocialBee handles the heavy lifting of scheduling, recycling content, and tracking performance. Connect them, and you’ve got a system where posts get created, reviewed, and published without the usual game of corporate telephone.

Here’s the kicker: approvers don’t need a SocialBee license. External clients, legal teams, or that CMO who still uses a flip phone – they can review posts directly via email. No extra logins, no added costs, no excuses.

Three Ways This Combo Saves Your Sanity

1. Turn Approved Content Into Actual Posts (Without the Nagging)

Marketing agencies love this one. Imagine your client approves a campaign brief in ApproveThis. Zapier instantly creates a SocialBee post draft with all approved copy, images, and CTAs. Your team schedules it without manually copying/pasting or risking typos. For an e-commerce brand, this could mean automatically pushing approved product launches to Instagram the second they’re cleared by legal.

2. Force Accountability on Rogue Social Posts

Healthcare and financial companies swear by this. Every time someone schedules a post in SocialBee, ApproveThis slaps an approval request on it. Compliance teams get notified via email, review the content against regulations, and kill risky posts before they go live. Bonus: All decisions are logged for audit trails.

3. Auto-Publish Wins Without Committee Meetings

When ApproveThis greenlights a request – say, a press release about record earnings – Zapier triggers SocialBee to publish pre-approved celebratory posts across LinkedIn, Twitter, and Facebook. CFO approves the numbers at 3 PM? Social posts go live by 3:05. No more waiting for marketing’s Monday meeting.

Real Companies Doing Real Stuff

Mid-Sized SaaS Companies: Use approval thresholds to auto-approve routine posts under $5K budget, while escalating high-stakes announcements to execs. SocialBee recycles approved evergreen content while ApproveThis handles one-off approvals.

Retail Chains: Field managers submit local promo posts through ApproveThis. Regional directors approve via email during store walkthroughs. Approved posts auto-publish to each location’s SocialBee schedule.

Non-Profits: Board members review fundraising campaign posts in ApproveThis during quarterly meetings. All approved content gets queued in SocialBee for the next 90 days with zero back-and-forth emails.

Setting This Up Without Losing Your Mind

1. Connect the Dots: In Zapier, link ApproveThis and SocialBee (takes 2 minutes).
2. Pick Your Trigger: Start with either “New Request” in ApproveThis or “Post Scheduled” in SocialBee.
3. Add Filters: Use ApproveThis’ calculated fields to auto-route posts – like sending all healthcare content to Legal first.
4. Test Live: Approve a test request – if your SocialBee draft appears, you’re golden.

Pro Tip: Use ApproveThis’ vacation delegation so summer Fridays don’t bottleneck approvals. If your CMO is offline, requests auto-route to their deputy.

Who Actually Benefits?

Marketing Teams

Stop herding cats. Pre-approve entire content calendars in ApproveThis, then let SocialBee execute. When last-minute changes happen (they always do), updated requests route to the right approver without derailing the schedule.

Compliance Officers

Sleep better knowing every scheduled post requires approval. Set escalation rules in ApproveThis so high-risk topics (financial claims, medical info) can’t publish without legal sign-off.

External Agencies

Client’s legal team reviews posts via ApproveThis email links – no access to your SocialBee account needed. All feedback is tracked, so there’s no “But I never approved that!” nonsense.

Executives

Approve milestone announcements directly from your inbox. Use ApproveThis’ dashboard to see approval stats – know exactly how many posts are stuck in limbo each quarter.

The Nuts and Bolts You’ll Actually Use

Email Approvals: The killer feature. Approvers click “Approve” or “Reject” without logging into anything. Comments auto-sync back to SocialBee drafts.

Calculated Fields: Auto-flag posts needing extra scrutiny. Example: If a SocialBee post contains “$” + “free”, require legal approval.

Real-Time Tracking: See which posts are approved/pending/denied across all SocialBee campaigns. Filter by team, client, or urgency level.

Version Control: When SocialBee posts get rejected, edited drafts route through ApproveThis again. No more “final_FINAL_v3” docs lost in Slack.

Common “Yeah, Buts” Addressed

“We Have Custom Approval Rules”
So do we. ApproveThis handles multi-step sequences like “Creative Director → Legal → CEO” or parallel approvals where any 2/5 team leads can sign off.

“Our Clients Are Technophobic”
Perfect. They get an email with two buttons: Approve or Reject. No passwords, no portals, no explaining what a dashboard is.

“What If Someone Goes MIA?”
Approval thresholds auto-approve posts after set periods. If your director ghosts for a week, posts escalate to their boss automatically.

Getting Started Without the BS

1. Pick One Process: Start with either post scheduling approvals or auto-publishing approved content.
2. Use Templates: Both platforms have pre-built Zapier templates – steal them.
3. Phase Out Email Chains: Next quarter, kill any manual approval process that this setup replaces.

Bottom line: If your team approves more than 10 social posts/month, this integration pays for itself in saved hours alone.

Time to Stop Approving and Start Doing

ApproveThis + SocialBee isn’t about flashy features – it’s about eliminating the 37 back-and-forth emails required to post a damn LinkedIn update. It’s approval workflows that work how you actually work.

Register for ApproveThis and connect your SocialBee account in under an hour. Or schedule a demo to see how approval automation can actually keep up with your social calendar.

Either way, stop letting approval bottlenecks dictate your social media velocity. Your competitors already are.