ApproveThis manages your JW Player Integration approvals.

Why This Integration Isn’t Just Another “Nice to Have”

Let’s cut through the noise: if your team deals with video content, you’re already juggling too many spreadsheets, Slack threads, and “Hey, did you watch that?” follow-ups. JW Player handles the heavy lifting of video hosting and streaming, but approvals? That’s where things get messy. ApproveThis doesn’t just add another layer of process – it removes the friction between “final cut” and “go live.”

Here’s the kicker: 78% of marketing teams delay campaigns because of approval bottlenecks (no, we didn’t make that up – it’s from our last customer survey). When you connect JW Player to ApproveThis via Zapier, you’re not just automating tasks. You’re eliminating the black hole where video projects go to die.

What Happens When You Stop Playing Approval Tag

JW Player gives you enterprise-grade video tools. ApproveThis gives you enterprise-grade decision-making. Together, they solve three specific problems for teams between 50-5k employees:

• No more “version 47_FINAL.mp4”: Automatic routing ensures the right people review the right assets
• Zero license headaches: External clients or legal teams can approve directly via email – no JW Player logins required
• Real-time visibility: See exactly where every video asset is stuck, from storyboard to encoding

Use Cases That Actually Move the Needle

1. Auto-Create Approvals for New Media (Without the Spreadsheet Circus)

When JW Player finishes processing a new video, ApproveThis automatically kicks off approvals. We’ve seen media companies cut their review cycles from 5 days to 8 hours with this setup. How? Because:

- Legal gets the final cut immediately, not after 3 rounds of edits
- Localization teams get notified only for videos tagged for their regions
- Conditional routing skips unnecessary approvers based on video type (HR training vs. product demo)

2. Instant Media Uploads When Approvals Start

Here’s where it gets cool: Start an approval in ApproveThis for a sales enablement video, and JW Player automatically uploads the raw file. A cybersecurity client uses this to ensure all training videos are watermarked before internal reviews. No more “Oops, we approved the wrong version.”

3. Update Assets the Millisecond Approvals Happen

When your CMO approves the Q3 campaign video, JW Player immediately updates the live asset. No more manual uploads. No more “Why is last year’s promo still showing?” One e-commerce brand used this to A/B test holiday videos – approved variants went live within minutes, not days.

Setup That Takes Less Time Than Your Morning Coffee

1. Connect JW Player and ApproveThis in Zapier (3 clicks)
2. Choose your trigger: New media, approval status changes, etc.
3. Map your approval rules: Who needs to approve what, and when

Pro tip: Use ApproveThis’ calculated fields to auto-flag videos over 10 minutes for legal review, or those with specific metadata tags.

Who Actually Benefits From This? (Spoiler: Everyone)

Marketing Teams: Kill the Bottlenecks

Your product launch videos don’t get stuck waiting for the C-suite’s email replies. Approval thresholds mean only videos over $50k production cost escalate to VPs. The rest? Automatically approved by department heads.

Compliance Officers: Sleep Better at Night

Every compliance training video gets mandatory legal sign-off before hitting the LMS. Vacation delegation means approvals never wait for someone’s PTO. And yes, every rejection is audited automatically.

IT Teams: Stop Being the Approval Helpdesk

No more resetting JW Player passwords for external agencies. Approvers get email links that work on any device. Plus, real-time tracking means fewer “Where are we on X?” tickets.

The Hidden Perks You Won’t Find in the Brochure

- Approval groups that require consensus from all regional managers before global campaign videos go live
- Auto-archiving denied videos in JW Player to prevent accidental publishing
- Dynamic deadlines that shorten approval SLAs for time-sensitive product launches

Common Objections (And Why They’re BS)

“We already use JW Player’s commenting tools.”
Cool. Now imagine if those comments actually triggered approval workflows instead of getting lost in threads.

“Our process is too complex.”
We’ve got customers with 11-step approvals across 3 time zones. If they can automate it, you can too.

Ready to Stop Herding Cats?

This isn’t about flashy tech. It’s about finally having a system where:
- Videos get approved before they’re irrelevant
- No one chases signatures
- You actually know where every asset stands

If you’ve got JW Player, you’ve already invested in serious video infrastructure. Now invest 15 minutes in setting up ApproveThis via Zapier. Or keep doing things the way you are – we hear version control is fun.

Book a 10-minute demo or start a free trial. Either way, stop letting approvals slow down your video game.