ApproveThis manages your Voomly Integration approvals.

When Approval Management Meets Video Sales Funnels

Let’s cut to the chase: marketing teams using Voomly’s video tools need approvals. Legal needs to sign off on scripts. Finance has to greenlight budgets. Managers must review campaign timelines. And none of these people want to log into another system.

That’s where ApproveThis comes in - not as another platform, but as the glue connecting Voomly’s video magic to the real-world decisions that make campaigns happen. We’re talking about turning “Hey, can you approve this?” Slack messages into structured workflows that actually get answered before your launch date.

Why This Combo Works for Mid-Sized Companies

Voomly helps teams launch video campaigns faster. ApproveThis helps companies make decisions faster. Together, they remove the approval bottlenecks that turn “agile marketing” into an oxymoron. Here’s what that looks like in practice:

For Marketing Teams

Imagine your video producer finishes a sales funnel in Voomly. Instead of chasing down CMO approval via email, the request auto-triggers in ApproveThis. The CMO gets an email with one-click approve/reject buttons. If they don’t respond in 24 hours, it escalates to their VP. Approved? The video goes live automatically. Denied? The producer gets specific feedback without playing telephone.

For Cross-Functional Work

Video projects often need legal, compliance, and finance sign-offs. With ApproveThis’ conditional routing:

• Scripts over $10k budget? Auto-route to CFO
• Healthcare client? Mandatory compliance review

All without making approvers learn Voomly’s interface.

Three Real-World Workflows (No Fluff)

1. Campaign Launch Accelerator

The Problem: Your video team waits 3 days for approvals while paid ad budgets burn.
The Fix: Connect Voomly video completions to ApproveThis triggers. Example:
- Video uploaded → Legal gets 12hr window to review compliance
- Approved → Auto-publishes to landing pages
- Denied → Comments auto-sync to Voomly project notes

2. Budget Guardrails

A Midwest HVAC company uses this combo to control franchise video spending:
1. Local franchise submits Voomly video request
2. ApproveThis checks against location budget
3. Under $5k? Auto-approved
4. Over $5k? Regional manager approval required
Result: 63% faster local campaign launches.

3. Client Content Review

Digital agencies love this part: clients get email/SMS approval links without needing Voomly logins. One Voomly user cut revision rounds from 5 to 2 by:
- Embedding approval links directly in video previews
- Using ApproveThis’ calculated fields to auto-flag scope creep
- Setting hard 48hr client response deadlines

Setting It Up Without Overcomplicating

Here’s the no-BS guide:
1. Create a Zapier account (free tier works)
2. Connect Voomly as trigger source
3. Add ApproveThis as action app
4. Map these key fields:
- Voomly video ID → ApproveThis request ID
- Project budget → Approval threshold
- Team members → Approval groups
Pro tip: Use ApproveThis’ vacation delegation so summer PTO doesn’t block launches.

Why Teams Stick With This Combo

It’s not about features - it’s about fixing specific headaches:
Creative Teams: Stop being approval secretaries
Legal/Compliance: Review context directly in approval emails
Leadership: See approval bottlenecks in real dashboards
Clients: Get branded approval portals without logins

The Silent Killer Feature: License Savings

Here’s what nobody talks about: ApproveThis approvers don’t need Voomly licenses. For companies approving 100+ videos monthly, that’s $5k+/year saved. External clients? They approve via email without any login. No more “I can’t access the portal” support tickets.

When to Consider Alternatives

This integration isn’t magic. If you need:
- Real-time video editing feedback → Use Frame.io
- Complex media versioning → Try Wipster
But for straight approval chains? You’re overcomplicating it.

Getting Started

ApproveThis offers free trials with full Zapier access. Here’s our recommendation:
1. Start with one workflow (video launches or client approvals)
2. Run it parallel to existing processes for a week
3. Tweak thresholds/approvers based on real data
4. Only then, kill the old manual process

Bottom Line

Voomly handles the video. ApproveThis handles the politics. Together, they make sure your best content doesn’t die in committee. You’re either spending time making videos or chasing approvals. Choose wisely.

Start automating approvals or book a 10-minute demo to see how agencies and in-house teams use this integration.