ApproveThis manages your Checkify Integration approvals.

Why Approval Automation Matters for Modern Commerce

E-commerce teams lose an average of 11 hours weekly chasing down approvals for discounts, order exceptions, and fraud reviews. Checkify solves checkout optimization but leaves critical post-purchase decisions trapped in Slack threads and inboxes. ApproveThis brings structure to these ad-hoc processes through Zapier-powered automation, turning reactive firefighting into proactive workflow management.

Checkify + ApproveThis: Precision Tools for High-Velocity Teams

Checkify excels at converting browsers into buyers with one-page checkouts and post-purchase upsells. ApproveThis adds surgical control over exceptions requiring human judgment. Together, they create closed-loop automation where:

• Checkify detects critical customer events
• ApproveThis routes decisions to the right people

This combination is particularly powerful for merchants dealing with high order volumes, complex compliance requirements, or distributed approval teams. Since ApproveThis approvers only need email access, you can involve external partners or executives without buying additional Checkify seats.

Three Battle-Tested Workflow Automations

1. Abandoned Cart Recovery with Guardrails

When Checkify detects an abandoned cart, ApproveThis can automatically:

• Route discount approval requests based on cart value thresholds
• Require dual approval for discounts over 25%
• Escalate stale requests to managers after 2 hours

Real-World Impact: A home goods retailer reduced discount approval time from 14 hours to 47 minutes while cutting unauthorized offers by 62%. Their marketing team set dynamic approval rules based on product margins, while customer service used email delegations during holidays.

2. High-Risk Order Verification

For checkouts flagged by Checkify's fraud filters, ApproveThis can:

• Require sequential approvals from fraud analysts and finance leads
• Attach customer IP and device fingerprints to approval requests
• Auto-approve orders under $100 with clean history

Real-World Impact: An electronics merchant processing 800+ daily orders eliminated false positives by adding conditional approval paths. Fraud analysts now focus only on transactions meeting specific risk criteria, improving team productivity by 30%.

3. Post-Purchase Compliance Audits

Completed orders requiring regulatory review can trigger ApproveThis workflows that:

• Assign approvals based on product categories (e.g., age-restricted items)
• Attach PDF invoices and shipping manifests
• Log all approvals with timestamps for audits

Real-World Impact: A supplement company reduced compliance violations by 89% using location-based approval routing. International orders now automatically go through regional legal teams, while domestic shipments use template-based rapid approval.

Implementation Guide: Connecting the Dots

Step 1: In Zapier, set Checkify as your trigger app. Choose from three key events:

• Abandoned Cart
• Checkout Initiated
• Order Completed

Step 2: Select ApproveThis as your action app. Use the "Create Request" action to build approval workflows incorporating:

• Conditional logic (e.g., escalate high-value requests)
• Approval chains (finance → legal → CEO)
• Auto-expiry rules

Pro Tip: Use ApproveThis' calculated fields to set dynamic approval thresholds based on Checkify's order value or customer lifetime value data.

Team-Specific Benefits

Marketing Teams

Launch flash sales faster by automating discount approval workflows tied to real-time inventory levels from Checkify. Use approval groups to ensure buy-in from product and finance teams before sending recovery emails.

Operations Teams

Reduce fulfillment errors with ApproveThis' mandatory order verification step for international shipments. Attach custom packing slips and carrier requirements directly to approval requests.

Finance Teams

Maintain margin control with automated approval thresholds based on Checkify's cart value data. Require CFO sign-off for bulk orders while auto-approving repeat customers under $5K.

Critical Differentiation

Unlike basic approval tools, ApproveThis adds three unique layers of control essential for e-commerce:

• Context-Rich Requests: Embed Checkify customer data, order history, and risk scores directly into approval tickets
• Adaptive Routing: Automatically reassign approvals during weekends/holidays using vacation delegation
• Compliance Safeguards: Enforce mandatory approvals for regulated products without slowing down other orders

Getting Started

1. Create your free ApproveThis account (no credit card required)
2. Connect to Checkify via Zapier in under 9 minutes
3. Clone pre-built templates for abandoned carts, fraud checks, and compliance audits

For complex workflows, request a custom demo showing how to combine Checkify's customer journey data with ApproveThis' conditional approval paths.

The Bottom Line

Checkify optimizes the buying experience - ApproveThis optimizes the business decisions behind it. By connecting these platforms through Zapier, mid-market retailers can:

• Reduce decision latency by 68% on average
• Cut compliance costs by automating audit trails
• Improve margins through controlled discounting

The integration works particularly well for merchants using Checkify's premium features like post-purchase upsells, where rapid approval of bundle offers directly impacts revenue.