ApproveThis manages your SellerCloud Integration approvals.

Why Approval Workflows Matter in E-Commerce

Modern e-commerce runs on speed and precision. SellerCloud provides the operational backbone for inventory management, order processing, and multichannel sales. But when businesses need human judgment – approving large orders, validating new products, or authorizing custom pricing – manual processes create delays. ApproveThis bridges this gap by adding structured approval workflows to SellerCloud’s automation capabilities through Zapier. Together, they ensure decisions happen quickly while maintaining oversight.

How ApproveThis Complements SellerCloud

SellerCloud excels at automating repetitive tasks like inventory updates and order routing. ApproveThis adds three critical layers:

• Human Decision Automation: Route requests to the right people based on rules
• Financial Controls: Enforce approval thresholds for orders, refunds, or purchases
• Cross-Team Collaboration: Involve stakeholders from finance, sales, or external partners without requiring SellerCloud licenses

This combination lets businesses scale operations without losing control over critical decisions.

Key Integration Use Cases

1. Order Approval Automation

For businesses selling high-value items or custom products, every large order requires scrutiny. A kitchenware distributor using SellerCloud could automate this process:

Workflow: When a $10,000+ commercial order hits SellerCloud → Zapier triggers ApproveThis to notify the sales director and CFO → Approval via email within 2 hours → Auto-confirm in SellerCloud.

Benefit: Reduces order fulfillment time from 3 days to 6 hours while preventing fraudulent transactions.

2. New Product Launches

Apparel companies launching seasonal collections need coordinated approvals. ApproveThis can manage:

- Vendor cost approvals
- Marketing asset sign-offs
- Inventory purchase orders

Once all stakeholders approve, Zapier automatically creates the product in SellerCloud with pre-configured variants and pricing.

3. Custom Order Workflows

B2B sellers often handle non-standard requests. A industrial parts supplier could configure:

1. Sales rep submits custom quote in SellerCloud
2. ApproveThis routes to engineering and legal teams
3. Upon approval, SellerCloud generates PO and updates inventory

This eliminates back-and-forth emails and ensures compliance with technical specifications.

Implementation Guide

Technical Setup

Step 1: Create a Zapier account and connect both SellerCloud and ApproveThis
Step 2: Choose trigger events (e.g., "New Order" in SellerCloud)
Step 3: Map SellerCloud data to ApproveThis fields (order value → approval threshold)
Step 4: Set up approval rules and escalation paths in ApproveThis
Step 5: Test with live data

Most teams complete setup in under 45 minutes using pre-built templates.

Team-Specific Benefits

Operations Teams

Reduce exception handling by 70% using approval thresholds. Example: Auto-approve orders under $5k but require manager review for larger amounts. Vacation delegation ensures no delays when staff are out.

Finance Teams

Enforce spending policies without micromanaging. Calculated fields in ApproveThis can compare order values against monthly budgets, triggering alerts when approaching limits.

Sales Teams

Accelerate custom deals using parallel approvals. While legal reviews contracts, procurement can approve vendor costs simultaneously. Real-time dashboards show exactly where each deal stands.

Advanced Configuration Tips

Leverage ApproveThis features most SellerCloud users overlook:

Conditional Routing: Send international orders to compliance teams first
Approval Groups: Require 3/5 department heads to approve clearance sales
Dynamic Reminders: Escalate unapproved requests after 24 hours

These configurations maintain SellerCloud’s efficiency while adding necessary governance.

Cost Considerations

Since ApproveThis charges per workflow (not per user), and SellerCloud approvers don’t need additional licenses, mid-sized businesses typically save $8k-$15k annually compared to manual processes. External partners (like vendors or clients) can approve requests via email without account setup.

Getting Started

To implement these workflows:

1. Register for ApproveThis (14-day trial)
2. Book a integration consult with our SellerCloud experts
3. Deploy your first workflow in 1 business day

Companies using both platforms report 40% faster order cycles and 90% reduction in approval-related errors. The integration pays for itself within 3 months for 83% of users.

Final Thoughts

SellerCloud handles the machines; ApproveThis handles the people. By connecting them through Zapier, businesses finally achieve true end-to-end automation – from customer click to boardroom approval. Start with one high-impact workflow (like large order approvals) and expand as teams adapt.