ApproveThis manages your EOwn approvals.

Why Approval Automation Matters for Modern Marketing Teams

EOwn empowers marketers to create high-converting landing pages and capture lead data, while ApproveThis brings military-grade precision to decision workflows. When connected through Zapier, these platforms create a closed-loop system where every form submission triggers immediate action - not manual follow-up.

Consider the math: Marketing teams handling 50+ weekly campaign approvals waste 12-15 hours on status checks and reminder emails. With automated routing between EOwn and ApproveThis, that time drops to 30 minutes while cutting approval cycle times by 68% (based on typical customer results).

Three Ways This Integration Transforms Operations

1. From Form Submission to Approved Campaign in 90 Seconds

When a sales team submits a new landing page request via EOwn's form:

• Zapier instantly creates an ApproveThis request
• Legal receives the draft copy for compliance review
• Marketing directors get design mockups with one-click approval

Example: A healthcare SaaS company reduced their compliance review process from 11 days to 48 hours by automatically routing EOwn submissions through ApproveThis' HIPAA-compliant workflow.

2. Client Approvals Without Account Sharing

External stakeholders can approve/reject EOwn content directly via email through ApproveThis - no need to create EOwn logins for every client. Approval groups ensure agencies get consensus from multiple decision-makers while maintaining version control.

3. Budget Guardrails for Performance Marketing

Configure ApproveThis thresholds to auto-approve EOwn campaign requests under $5k, while routing larger budgets to CFO review. Calculated fields automatically compare requested spend against quarterly allocations.

Implementation Guide: Connect EOwn to ApproveThis in 15 Minutes

Step 1: Create a Zapier account (free tier works for testing)

Step 2: Set EOwn as your trigger app - choose "New Form Submission"

Step 3: Select ApproveThis as your action app - choose "Create Request"

Pro Tip: Map EOwn form fields to ApproveThis templates using Zapier's field mapper. Add conditional logic to route:

• Design requests to creative directors
• Budget increases to finance
• Legal copy to compliance officers

Department-Specific Benefits

Marketing Operations

Cut campaign launch delays by automatically escalating stuck approvals after 48 hours. Use ApproveThis' real-time dashboard to identify bottlenecks in EOwn content review processes.

Sales Teams

Trigger personalized approval flows when EOwn forms detect enterprise lead submissions. Sales VPs get instant Slack alerts for high-value deal approvals through ApproveThis' Zapier integration.

Finance & Legal

Maintain control without micromanaging - set automatic approval rules for standard EOwn requests while requiring manual review for exceptions. Vacation delegation ensures approvals never stall when key stakeholders are OOO.

Advanced Automation Strategies

Dynamic Content Routing

Use ApproveThis' calculated fields to automatically:

• Route EOwn requests exceeding $10k to CMO + CFO review
• Flag copy containing regulated terms for legal teams
• Prioritize urgent campaigns based on launch dates

Post-Approval Automation

Connect approved EOwn requests to:

• Publish directly to CMS platforms
• Create Jira tickets for dev teams
• Generate DocuSign contracts

Real-World Success Patterns

Ecommerce Brands

An apparel company uses EOwn forms for new product page requests. Their ApproveThis workflow routes designs to merchandising, copy to SEO teams, and pricing to category managers - cutting time-to-publish from 3 weeks to 5 days.

Enterprise IT

A Fortune 500 company automates approval of EOwn-generated service requests. ApproveThis enforces SOX compliance by requiring dual approvals for all infrastructure changes, with automatic audit trails.

Implementation Checklist

1. Audit current EOwn approval processes
2. Identify key stakeholders per request type
3. Build ApproveThis templates mirroring existing workflows
4. Configure Zapier connections with field mapping
5. Test with low-risk requests before full rollout

Why This Beats Manual Processes

Traditional Approach:
EOwn form → Email alert → Spreadsheet tracking → Slack reminders → Email approval → Manual entry

Automated Flow:
EOwn → Zapier → ApproveThis → Auto-routing → Email/SMS approval → System of record update

The difference? 23 touchpoints reduced to 6, with full audit capabilities and real-time visibility.

Getting Started

ApproveThis offers a 14-day free trial with prebuilt EOwn integration templates. For complex workflows, request a custom demo showing how to:

• Mirror your org structure in approval groups
• Set escalation rules for time-sensitive requests
• Integrate with existing SSO/HR systems

Start your free trial or book a personalized demo to see live EOwn integration examples.

Critical Implementation Notes

Do:
- Start with high-volume, low-risk approval flows
- Use ApproveThis' granular permission controls
- Train teams on email-based approvals

Don't:
- Replicate broken manual processes digitally
- Overcomplicate initial workflows
- Neglect audit trail configuration

The Future of Agile Marketing Operations

As campaign cycles compress from months to days, approval automation becomes competitive armor. By combining EOwn's rapid content creation with ApproveThis' structured governance, teams can:

• Launch campaigns 3x faster
• Reduce compliance risks by 42%
• Improve cross-team visibility

The integration isn't just about speed - it's about creating institutional memory through logged decisions, while freeing creative talent from bureaucratic drag.