ApproveThis manages your Blitzllama approvals.

When User Research Meets Approval Muscle

Let’s get real: collecting user feedback through Blitzllama’s slick surveys is the easy part. The real headache starts when you need five people to sign off on those results before anyone can actually use the data. That’s where 86% of product teams get stuck according to our internal data – and exactly why pairing Blitzllama with ApproveThis changes everything.

Why This Combo Doesn’t Just Work – It Actually Solves Problems

Blitzllama nails the front end of user research with interactive surveys that people don’t hate taking. ApproveThis handles the back end where decisions go to die in Slack threads. Together, they create a closed-loop system that’s faster than your product team’s standup meetings.

Real business impacts:

• Cut approval times from days to hours by auto-routing survey results to the right people
• Eliminate spreadsheet ping-pong with centralized audit trails

Three Ways This Integration Beats Manual Processes

1. Instant Validation for Time-Sensitive Insights

When a Blitzllama survey detects critical feedback about your new feature rollout, ApproveThis automatically:

- Routes it to Product Lead > Legal > CTO based on response severity
- Triggers escalations if anyone’s OOO
- Locks down the data until all stakeholders sign off

Use case: Healthcare SaaS companies use this to validate compliance feedback before updating patient-facing tools.

2. Bulk Approval for Batch Processing

Blitzllama’s response groups become pre-packaged approval bundles in ApproveThis. Marketing teams handling 500+ NPS responses use this to:

- Approve entire sentiment clusters at once
- Auto-route negative feedback to customer success
- Trigger follow-up surveys only after legal clears sensitive comments

3. Pre-Approved Survey Launches

Flip the script: Require internal approvals before surveys go live. Legal teams at fintechs use this to:

- Validate question phrasing compliance
- Ensure proper data handling disclaimers
- Auto-publish surveys only after full sign-off

Where This Hits Different

Product Teams: Kill Feature Guesswork

Imagine approving user-reported bugs while the survey’s still hot. One gaming company reduced their critical issue response time from 11 days to 38 hours using this combo.

Marketing: No More Campaign Roulette

When survey responses dictate campaign direction, ApproveThis ensures:
- Budget approvals sync with survey confidence levels
- Compliance checks happen before using customer quotes
- Regional managers approve localized insights first

Compliance Teams: Sleep Better at Night

Automatically flag surveys containing regulated keywords (healthcare, financial terms) and:
- Require extra legal reviews
- Scrub sensitive data pre-approval
- Generate audit trails for regulators

The Nuts and Bolts Setup

Using Zapier, connect Blitzllama to ApproveThis in 12 minutes flat:

1. Create Zapier triggers for Blitzllama events (new response, completed survey, etc.)
2. Map response data to ApproveThis’ custom fields
3. Set conditional approval rules based on survey content

Pro tip: Use ApproveThis’ calculated fields to auto-flag surveys needing special handling (high urgency scores, compliance triggers).

Why This Beats DIY Solutions

Homegrown approval systems fail because they:
- Can’t handle conditional routing (“If NPS <7, route to VP”)
- Crash when approvers are on PTO
- Lack real-time visibility across teams

ApproveThis solves this with:
- Vacation delegation that auto-reassigns approvals
- Threshold-based auto approvals for non-critical items
- Live dashboards showing exactly where each survey sits

The License Hack Everyone Misses

Here’s the kicker: External partners can approve surveys in ApproveThis without needing Blitzllama seats. Client agencies use this to:
- Let clients approve research findings directly
- Keep third-party vendors in the loop
- Maintain data control through permission layers

When Not to Use This

This integration isn’t magic fairy dust. Skip it if:
- Your team approves everything via quick Slack votes
- You have zero compliance/legal requirements
- All survey data goes straight to a report no one reads

What This Actually Feels Like Day-to-Day

Picture your product manager getting a survey result alert while boarding a flight. They:
1. Open the approval email
2. Tap ‘Approve’
3. Watch the validated data auto-populate their Jira board
All before the cabin crew finishes the safety demo.

Ready to Stop Being Buried in Survey Spreadsheets?

This isn’t about shiny tech – it’s about making user research actually drive decisions instead of gathering dust. Either keep pasting screenshots into Slack threads, or get started with ApproveThis and connect your Blitzllama account in under 15 minutes.

Still need to convince Legal? Book a custom demo showing exactly how compliance workflows get locked down.