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The Web Console Integration

ApproveThis manages your The Web Console Integration approvals.

April 17, 2025

Integration Category: Cms

When Bureaucracy Meets Automation

Let's be real: approval processes suck. They're where good ideas go to die in a spreadsheet-shaped coffin. But what if you could make approvals actually work for your business instead of against it? That's where smashing together ApproveThis and The Web Console gets interesting.

Why This Combo Doesn't Just Work - It Wins

The Web Console handles your website, CRM, and marketing ops. ApproveThis handles the "get 3 signatures before anything happens" circus. Connect them through Zapier, and suddenly:

  • New Web Console invoices auto-create approval requests with payment terms pre-checked
  • Approved shop orders instantly update inventory and CRM records

Best part? Approvers don't need Web Console logins. Your CFO can approve $50K POs from their Gmail. Vendors get roped in without you buying them software seats.

Real Companies Actually Using This (No BS)

1. Killing Invoice Limbo for Agencies

Imagine you're a 200-person digital agency. Your project leads create invoices in The Web Console. Normally, accounting would:

1. Screenshot invoice
2. Email client
3. Wait 4 days
4. Chase
5. Repeat

With the integration:

- Invoice hits $10K? Auto-routes to client's ApproveThis portal
- Client approves via email in 2 clicks
- Web Console CRM auto-updates payment status

Result: 62% faster approvals (actual client number). Less "where's my money?" calls.

2. E-Commerce That Doesn't Drop Balls

Mid-sized online retailers use The Web Console for orders. Problem: Overselling because Karen from procurement took PTO without approving inventory buys.

Now:

- High-value orders trigger ApproveThis checks
- If primary approver's OOO, auto-reassigns
- Approved? Stock levels update instantly

Bonus: Calculated fields in ApproveThis auto-flag orders exceeding warehouse capacity before approval.

3. Manufacturers Not Screwing Up Client Deals

Custom parts manufacturers live in fear of mispriced quotes. Their Web Console CRM holds client specs, but approvals happen in Slack threads.

Integration fix:

- New quote in Web Console? Auto-create ApproveThis request with margin calculations
- Engineering + sales approve sequentially
- Only then does quote get sent

Prevents those "who approved this 30% loss leader?" disasters.

Setting This Up Without IT Involvement

If you can make a sandwich, you can connect these systems:

  1. Go to your Zapier account (or make one - it's free to start)
  2. Pick a trigger from The Web Console (New Invoice, Shop Order, etc.)
  3. Choose ApproveThis as the action - map key fields like amount/client
  4. Test with a $1 invoice to see approvals flow

Pro tip: Use ApproveThis's approval thresholds so only big-ticket items need human eyes. Everything else auto-approves.

Why Your Teams Will Stop Hating Each Other

Finance Team

No more chasing down department heads for signatures. Approval rules get baked into workflows. Real-time dashboards show exactly which invoices are stuck.

Operations

Shop orders don't pile up because someone's on vacation. Approval groups mean backup approvers get auto-notified after 24hrs of silence.

Sales & CRM

Ever promise a client something before internal approval? Now, ApproveThis checks inventory/pricing in Web Console before letting sales commit.

External Partners

Vendors/clients approve directly via email. They never see your internal systems. No logins. No training. Just "Approve/Reject" buttons that actually work.

The Unsexy Features That Make This Work

ApproveThis isn't just about routing forms. These matter way more:

Vacation Delegation: Approver out? System auto-reassigns to their backup. No more "Waiting on Jim (returns next Thursday)"

Calculated Fields: Automatically check order totals against contract terms in Web Console before sending for approval.

Conditional Routing: Under $5K? Auto-approve. Over? Send to director. Way over? CFO + legal get looped in.

Common Screwups to Avoid

We've seen teams mess this up by:

- Not setting approval thresholds (spams execs with $20 approvals)
- Forgetting to map Web Console ID fields (can't track what's approved)
- Skipping the "denied" path in Zapier (orphaned requests galore)

Fix: Spend 20 minutes setting up your approval matrix first. Boring? Yes. Saves 200hrs/year? Also yes.

Bottom Line: This Isn't Just Another Integration

Most app connections just move data. This one actually fixes the broken human processes that cost you deals, cash flow, and sanity.

ApproveThis + Web Console via Zapier works because:

- No approver logins = clients/vendors can't break your systems
- Real-time sync means no more "approved in one system, stuck in another"
- You control the rules without needing a programmer

Do This Next (Seriously)

1. Grab an ApproveThis trial
2. Make a Zapier account if you don't have one
3. Pick one approval process that currently sucks
4. Connect it in < 20 mins using the steps above

Worst case? You save 5hrs/week. Best case? You realize half your approvals could be automated tomorrow.

🥳

Integrate with The Web Console Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for The Web Console

Suggested workflows (and their Zapier components) for The Web Console

Create approval requests for new invoices

When a new invoice is created or updated in The Web Console, this integration automatically creates an approval request in ApproveThis. It streamlines invoice review and approval workflows for better financial control. *Note: Customize approval thresholds if required.*

Zapier Components

The Web Console Logo

Trigger

Invoice

Triggers when an invoice is created or status is updated.

Action

Create Request

Creates a new request, probably with input from previous steps.

Update contacts for new approval requests

When a new approval request is initiated in ApproveThis, this integration automatically updates the contact record in The Web Console. It ensures that customer data reflects the latest approval activities for improved accuracy. *Note: Ensure field mappings between the systems are correct.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

The Web Console Logo

Action

Create / Update Contact

Creates or updates a contact into database.

Create approval requests for new shop orders

When a new shop order is created or updated in The Web Console, this automation creates an approval request in ApproveThis to streamline order validations. It helps ensure that orders are processed following structured approvals. *Note: Verify approval stages as per order value thresholds.*

Zapier Components

The Web Console Logo

Trigger

Shop Order

Triggers when a shop order is created or status is updated.

Action

Create Request

Creates a new request, probably with input from previous steps.

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