
ApproveThis manages your Kunversion+ Integration approvals.
April 17, 2025
Integration Category: Crm
Let’s cut to the chase: your CRM is where leads go to die. Kunversion+ might be great at capturing real estate leads, but if your team’s stuck waiting for approvals or chasing down decision-makers, you’re leaving money on the table. That’s where ApproveThis comes in – not to replace your CRM, but to make it actually useful.
Why This Combo Doesn’t Suck
Kunversion+ tracks leads. ApproveThis tracks decisions. Together, they automate the bullshit that slows down deals. Think of it like adding traffic lights to your lead pipeline – except these lights actually turn green.
What Happens When You Connect Them via Zapier
Zapier acts as the bridge between these two systems (here’s how Zapier works if you’re new to this). No coding, just “if this happens here, do that over there.” For teams between 50-5,000 people, this means:
- Sales managers stop playing phone tag with approvers
- Marketing knows exactly which leads converted (and which campaigns flopped)
- Brokerages avoid $25k mistakes on unvetted leads
Real-World Use Cases That Don’t Make Us Want to Cry
1. Automatic Lead Vetting for Brokerages
New lead enters Kunversion+ → Triggers approval workflow in ApproveThis → Decision-makers get email/Slack approval requests → Approved leads auto-populate in your CRM.
Why this works: A Phoenix brokerage used this to cut 37 hours/month of “Hey, did you approve that luxury listing lead?” Slack messages. Their approvers (including external investors) could reject sketchy leads directly from email without needing CRM logins.
2. Compliance Checks for Property Management Firms
Agent submits tenant application → Kunversion+ triggers approval chain → ApproveThis verifies income docs, runs background checks → Only clean apps get added as qualified leads.
The math: One Chicago PM company reduced application errors by 62% using ApproveThis’ calculated fields to auto-flag applications that didn’t meet 3x rent rules.
Features You’ll Actually Use
ApproveThis isn’t just another approval tool. When connected to Kunversion+, these features matter:
- Approval Thresholds: Auto-approve leads under $10k value, escalate big deals to brokers
- Vacation Coverage: Sales director on PTO? Requests auto-route to their VP without CRM access
- Email Approvals: External partners (lenders, inspectors) can approve without another software login
Setup That Doesn’t Require an IT Degree
1. Create a Zapier account (free tier works)
2. Connect Kunversion+ as trigger app
3. Set ApproveThis as action app
4. Map these fields:
- Kunversion+ lead source → ApproveThis request details
- Kunversion+ property value → ApproveThis threshold calculator
5. Test with a fake lead (try $1,000,000 mansion for funsies)
Who Actually Benefits (Besides Your Sanity)
Sales Teams
Get notified only when leads are fully vetted. No more chasing down approvals or explaining why Uncle Bob’s “hot lead” is actually a meth lab.
Marketing Departments
See exactly which approved leads closed. Finally prove that TikTok ads outperform boring email newsletters.
Operations Managers
Automate compliance paper trails. When auditors ask “Who approved this disaster?” – the answer’s in ApproveThis’ dashboard.
The Cold Hard Benefits
Companies using both tools report:
- 44% faster lead-to-approval times
- 31% reduction in CRM licensing costs (external approvers don’t need seats)
- 9/10 admins stopped threatening to quit over approval chaos
Common Mistakes (Don’t Be That Guy)
- Setting up auto-approvals without $$ thresholds (RIP your budget)
- Forgetting vacation routing (July approvals don’t have to wait for Karen’s Bahamas trip)
- Not using calculated fields to auto-flag leads from known problem zip codes
Bottom Line
Kunversion+ holds your leads. ApproveThis moves them forward. Together via Zapier, they’re what finally makes your CRM worth the money you’re paying for it.
Next step: Register for ApproveThis or schedule a 15-minute demo. If we can’t show you how to approve 50+ leads/week faster within 5 minutes, feel free to hang up and never call again.
Integrate with Kunversion+ Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Kunversion+
Suggested workflows (and their Zapier components) for Kunversion+
Create approval requests for new leads
When a new lead is added in Kunversion+, an approval request is created in ApproveThis. This integration ensures that leads are vetted through an approval process, saving time and improving decision-making. *Note: Configure your approval workflow in ApproveThis for optimal results.*
Zapier Components

Trigger
New Lead
Triggers when a new lead (excluding transfers) is added to your account (may be delayed about 15 minutes).
Action
Create Request
Creates a new request, probably with input from previous steps.
Add leads for approved requests
When an approval request is completed in ApproveThis, a new lead is added in Kunversion+. This automation helps streamline lead management by ensuring only approved requests result in new leads. *Note: Verify data mapping to align approval details with lead information.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add Lead
Add a new lead to your account.
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