How ApproveThis + VideoAsk Cuts Approval Chaos (Without the Meetings)

Let’s be real: approval processes are where productivity goes to die. You’ve got stakeholders scattered across tools, endless email chains, and that one approver who’s always “out of office.” Meanwhile, your team’s stuck babysitting spreadsheets instead of doing actual work.

That’s why pairing ApproveThis (the approval automation tool that doesn’t suck) with VideoAsk (the video-powered communication layer you didn’t know you needed) is like giving your workflows a double shot of espresso. No fluff. No jargon. Just fewer headaches.

Why This Combo Works (When Other Tools Don’t)

ApproveThis automates the boring parts – routing requests, chasing signatures, logging decisions. VideoAsk adds a human touch by letting people explain their needs via video, voice, or text. Together, they turn clunky processes into something that feels...well, modern.

Forget about:

• Approval requests lost in Slack/email/Post-it notes
• Endless back-and-forth clarifying what someone actually needs

Instead: Video context attached to every request, automated routing to the right people, and a clear audit trail. Even your most process-phobic employees might start liking this.

Who Actually Benefits? (Spoiler: Everyone)

This isn’t just for the “workflow optimization” crowd. Here’s how real teams use it:

HR Teams: Onboarding That Doesn’t Require 37 Signatures

New hire needs a laptop, software access, and a security badge? Have them record a quick VideoAsk explaining their role. ApproveThis routes it to IT, Facilities, and their manager. No more “Wait, does Marketing really need Photoshop?” emails.

Pro Tip: Use ApproveThis’s calculated fields to auto-flag high-cost equipment requests for finance review.

Sales Teams: Close Deals Faster (Without Being Pushy)

Client agrees to terms via VideoAsk? Zapier instantly creates an approval request in ApproveThis for legal to review the contract. If they push back, the sales rep gets a video note with timestamped feedback. No more “Page 3, Section 2.1” guesswork.

Hidden Perk: Approvers don’t need VideoAsk licenses. Send contracts to external counsel without buying them seats.

Operations: Stop Being the Approval Middleman

Vendor invoice approvals used to mean PDFs emailed to you, which you’d forward to accounting, who’d then...you get it. Now, vendors submit invoices via VideoAsk (with a voice note explaining charges). ApproveThis auto-routes based on amount thresholds. You’re out of the loop unless someone disputes a charge.

Two Use Cases That Don’t Feel Like Corporate BS

1. “Why Is This New Contact in My VideoAsk List?” (The Good Kind of Surprise)

The Zap: New ApproveThis request → Auto-create VideoAsk contact.

Example: A construction company uses ApproveThis for permit approvals. When a new request comes in, the contractor’s contact info is added to VideoAsk. Now, the city planner can send a video update without hunting for emails.

Why It’s Cool: Keeps communication centralized. No more “I emailed you last week?” follow-ups.

2. “Wait, This Video Response Just Approved My Budget?!”

The Zap: New VideoAsk response → Create ApproveThis request.

Example: A nonprofit collects donor intent videos via VideoAsk. Major gift pledges trigger approval workflows to vet donors against CRM data. Development directors approve/deny right from email.

Why It’s Cool: Lets approvers see/hear the request’s urgency. A $50K donation request with a generic form vs. a heartfelt video? You decide which gets faster attention.

Setup in 3 Steps (Yes, Really)

If you can order DoorDash, you can do this:

1. Connect via Zapier: Zapier handles the heavy lifting. No coding, just checkboxes.
2. Pick Your Triggers: “New VideoAsk response” or “New ApproveThis request” – choose your starter.
3. Test with a Real Request: Have someone submit a video ask for something low-stakes (like ordering team snacks). Watch the magic happen.

Features You’ll Actually Use (No Bloat Here)

We know you’re not here for the buzzword bingo. Here’s what matters:

• Approval Thresholds: Auto-approve small expenses. Escalate big ones. Set it once, forget it.
• Vacation Delegation: Karen in Legal is OOO? Requests auto-reroute to her backup. No more bottlenecks.
• Email Approvals: Approvers can reject/approve from their inbox. Zero learning curve.

Objections We’ve Already Shut Down

“But our clients don’t use VideoAsk!” → They don’t need to. Approvers get a link to the video + a transcript. They can watch or skim. Their choice.

“We have custom approval rules!” → Good. ApproveThis’s conditional logic handles “If [department] = Legal AND [amount] > $10K, route to CFO.”

Bottom Line: This Isn’t About Tools, It’s About Time

Every minute your team spends herding approvals is a minute they’re not doing work that actually matters. ApproveThis + VideoAsk isn’t just another “integration” – it’s a way to stop losing days to process nonsense.

Ready to Actually Enjoy Approvals? Register for ApproveThis or grab a demo. We’ll even help you build your first Zap.