ApproveThis manages your Gmelius Integration approvals.

Let’s cut to the chase: approvals suck when they live in email threads. You’ve got CC’d stakeholders ghosting replies, version control issues, and zero visibility into what’s actually approved. Gmelius already helps teams tame email chaos with shared inboxes and collaboration tools. ApproveThis brings the missing piece – structured approvals that actually get decisions made.

Why This Combo Works

Gmelius turns Gmail into a team workspace. ApproveThis turns "Reply All" into auditable approval chains. Together, they create a system where:

• Requests born in email don’t die in email
• External clients can approve without logins to your internal tools
• Legal/compliance teams get an automatic paper trail

Three Ways This Integration Beats Manual Processes

1. No More "Who Approved This?"

Marketing agencies constantly battle client approvals on campaign copy, design files, or budget changes. With Gmelius + ApproveThis:

How it works: When a client adds notes to a project email in Gmelius → ApproveThis auto-creates an approval task → Client approves/denies via email → Status syncs back to Gmelius.

Why it matters: The account manager isn’t playing phone tag. Legal gets a timestamped record if the client later claims “We never approved that headline.”

2. Stop Wasting Time on Routine Approvals

IT teams drowning in software purchase requests? HR getting 20+ emails daily for PTO approvals? Set thresholds:

Example: Any SaaS tool request under $500/month in Gmelius notes → Auto-approved if department budget allows. Over $500? Routes to CFO via ApproveThis with calculated ROI fields.

Why it matters: Approvers only see exceptions, not every trivial request. Employees get faster answers without nagging.

3. Never Miss a Follow-Up

Sales teams hate paperwork. When a new contract gets added to a Gmelius shared inbox → ApproveThis pings legal for review → If no response in 24hrs, auto-escalates to next available attorney.

Why it matters: Deals close faster. Legal isn’t chasing emails – they get clear tasks with deadlines.

Real-World Use Cases (Not Just Theory)

Use Case 1: Client Feedback → Approved Changes

Who needs this: Web dev shops, PR agencies, consultants
The problem: Clients email “Just one more tweak” at 5PM Friday → Team works all weekend → Client says “Wait, I didn’t approve that version!”

The fix:
1. Client adds note in Gmelius task card →
2. Zapier triggers ApproveThis request →
3. Client approves via email (no login) →
4. Task auto-assigned in Gmelius with approved specs

Bonus: Use ApproveThis’ calculated fields to show change order costs upfront.

Use Case 2: Vendor Onboarding That Doesn’t Take Weeks

Who needs this: Procurement teams, operations
The problem: New vendor emails contract → Legal, IT, and finance need to approve → Emails get buried → Vendor follows up angrily

The fix:
1. Vendor email to Gmelius shared inbox →
2. ApproveThis routes to departments sequentially →
3. Each team has 48hrs to approve/comment →
4. Auto-enroll approved vendors in Gmelius sequences for onboarding

Bonus: Vacation delegation in ApproveThis prevents bottlenecks when approvers are OOO.

Use Case 3: Compliance Audits Made Less Painful

Who needs this: Healthcare, finance, any regulated industry
The problem: Auditor asks “Who approved this transaction on March 12?” → Team scrambles to find email chains

The fix:
1. Any Gmelius email needing compliance approval →
2. ApproveThis creates request with all attachments →
3. Legal approves with comments →
4. Full audit trail auto-saved to CRM/SharePoint

Bonus: Approval thresholds auto-flag high-risk items for extra scrutiny.

Setting This Up Without Losing Your Mind

Step 1: Connect via Zapier – Takes 8 minutes if you’ve used Zapier before.
Step 2: Map Gmelius triggers to ApproveThis actions – We’ve got pre-built templates.
Step 3: Set escalation rules – “If no reply in 24hrs, notify manager.”
Pro tip: Start with one workflow (like client change orders) before scaling.

Why Teams Actually Stick With This

It’s not about the tech – it’s about solving daily frustrations:
- Execs: Fewer “Why wasn’t I consulted?” fires
- Managers: Know what’s stuck, without micromanaging
- Legal/Compliance: Sleep better with audit trails
- Clients: No passwords to remember – approve via email

Why Now’s the Time

Companies between 50-5,000 employees hit a breaking point – approvals that worked at 50 people become chaos at 200. Gmelius + ApproveThis acts like a pressure relief valve. You keep using the tools you know (Gmail, Sheets, etc.) but add just enough structure to prevent mistakes.

Ready to stop being a human router?
Get Started with ApproveThis (free 14-day trial) or book a 10-minute demo to see the Gmelius integration live.

P.S. No, you don’t need to buy Gmelius seats for every external approver. That’s the whole point.