ApproveThis manages your Outplay Integration approvals.

When Sales Engagement Meets Approval Automation

Let's get real - sales teams using Outplay already know how to launch multi-channel campaigns. What they don't need? Another bottleneck when trying to respond to hot leads or update prospect records. That's where pairing Outplay's sales automation with ApproveThis' approval workflows turns "waiting on sign-off" into "making moves."

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees aren't startups anymore, but they're not enterprise dinosaurs either. You need tools that:

• Automate without creating new silos
• Handle cross-team processes without license bloat
• Keep deals moving while maintaining control

ApproveThis plugs into Outplay via Zapier to handle the decision-making layer of your sales operations. Approvers don't need Outplay licenses - just email access. That means you can involve executives, legal, or external partners without buying seats they'll never fully use.

Four Ways This Integration Changes the Game

1. Auto-Escalate Prospect Emails Needing Sign-Off

The Problem: Your SDR gets a "send me the contract" email at 4:55 PM. By the time legal approves the response, the lead goes cold.

The Fix: When Outplay receives an email matching specific criteria (like dollar amount or product line), ApproveThis automatically:

• Routes to designated approvers
• Sends reminders if stuck
• Triggers pre-approved response templates on greenlight

Real impact: A cybersecurity vendor reduced response time to enterprise RFPs from 72 hours to 4 hours using approval thresholds.

2. Qualify New Prospects Before They Hit Your CRM

The Problem: Marketing automation tools dump unvetted leads into sales sequences, wasting AE time.

The Fix: When new prospects hit Outplay, ApproveThis requires:

• Sales manager approval before adding to campaigns
• Auto-rejection of prospects missing key data points
• Delegated approvals when managers travel

Real impact: A SaaS company reduced unqualified leads in sequences by 40% using calculated fields to flag incomplete profiles.

3. Keep CRMs Clean Without Manual Checks

The Problem: Outplay updates prospects, but outdated info still reaches decision-makers.

The Fix: When reps update prospect records, ApproveThis can:

• Require manager sign-off on key fields (budget, timeline)
• Log changes with version history
• Sync approved updates to your CRM automatically

Real impact: A medical device manufacturer eliminated $250K in lost deals from outdated procurement timelines using this approval layer.

4. Close the Loop on Approved Deals

The Problem: Sales thinks legal approved terms. Legal thinks sales waited. Deals stall.

The Fix: When ApproveThis finalizes a contract approval, it can:

• Auto-add prospects to Outplay nurture sequences
• Update deal stages across tools
• Notify ops to provision services

Real impact: A logistics provider cut post-approval fulfillment delays from 5 days to 8 hours using automated handoffs.

Setting This Up Without the Headache

If you can make toast, you can connect these systems:

1. Create Zapier triggers for key Outplay events (new email, prospect update)
2. Map required data to ApproveThis request templates
3. Set approval rules (who needs to approve what, and when)
4. Configure auto-actions for approved/denied requests

Pro tip: Start with one high-impact workflow like contract response approvals before scaling to other use cases.

Who Benefits Beyond Sales Teams?

Finance Teams

Ever find out about custom pricing terms after they're promised? Approval thresholds in ApproveThis can:

• Require CFO sign-off on discounts over 15%
• Auto-calculate margin impact during approvals
• Block deals that violate revenue recognition rules

Operations Teams

Stop playing detective on what's been approved. Real-time dashboards show:

• Pending approvals by deal size
• Bottlenecks in approval chains
• Compliance audit trails

Customer Success

Approved special terms in Outplay? Auto-sync them to your CS platform so they:

• Know SLAs before onboarding calls
• Track custom renewal terms
• Flag unapproved scope creep

The Bottom Line

Outplay handles the "doing" - ApproveThis handles the "deciding." Together, they let companies between 50-5,000 employees:

• Move at startup speed without enterprise risk
• Keep cross-team processes in sync
• Turn approval data into operational insights

Ready to Stop Losing Deals to Paperwork Delays?

ApproveThis isn't another system to manage - it's the glue connecting your revenue tools. See how it works with Outplay in a 15-minute demo, or start a free trial and build your first approval Zap in under an hour.

Get Started with ApproveThis | Explore Outplay