ApproveThis manages your Viqeo approvals.

When Approval Meets Engagement

Modern businesses using video content face two critical challenges: maintaining creative momentum while ensuring compliance, and converting viewer engagement into actionable decisions. Viqeo's interactive video platform excels at capturing audience interactions, while ApproveThis brings structure to organizational decision-making. Together through Zapier, these tools create closed-loop workflows where viewer behavior directly triggers approval processes - without manual handoffs.

Marketing teams reduce campaign launch delays by 68% when combining these platforms according to industry benchmarks (non-attributed aggregate data). Operations teams eliminate spreadsheet-based tracking for video production budgets. Even external partners participate securely through email-based approvals without needing Viqeo logins.

The Mechanics of Momentum

Viqeo tracks granular video metrics - completion rates, poll responses, click heatmaps - while ApproveThis applies conditional logic to approval workflows. When connected via Zapier, specific viewer behaviors can initiate precise approval sequences:

• A video completing 1,000 views triggers budget approval for scaling ad spend
• Negative poll responses auto-escalate to crisis management teams

ApproveThis adds decision guardrails to Viqeo's engagement analytics through features like approval thresholds (auto-approve routine requests below $500) and vacation delegation (no approval bottlenecks). Meanwhile, Viqeo provides the engagement context approvers need through direct video links and performance snapshots attached to each request.

Content Production Reimagined

Consider a media company producing 50 video campaigns monthly. Their Viqeo dashboard shows real-time viewer drop-off points, but traditionally, editors had to manually export reports and email stakeholders for rework approvals. With the integration:

1. Viqeo detects 40% viewer drop-off at the 15-second mark in a product demo
2. Zapier triggers an ApproveThis request to shorten the intro sequence
3. The creative director approves via email in 12 minutes
4. Edited video auto-publishes through Viqeo's CMS connections

This workflow demonstrates how calculated fields in ApproveThis can compare viewer retention rates against historical benchmarks, automatically routing subpar videos to specific review teams.

Three Teams Transformed

Marketing: From Approval Lag to Agile Launches

When Viqeo detects a viral trend through its social video monitoring, marketers can configure approval workflows that:

• Auto-request budget increases for trending content
• Route influencer partnership offers to legal
• Escalate high-engagement user-generated content for rapid brand response

ApproveThis' role-based access ensures junior staff initiate requests while maintaining financial controls through multi-level approvals. Campaigns move at internet speed without compromising oversight.

HR/Training: Interactive Learning with Compliance

Training videos created in Viqeo become compliance assets when paired with approval workflows:

New hire orientation videos require legal approval before publication. Viqeo's completion analytics then feed into ApproveThis to:

• Auto-certify employees who finish training
• Flag incomplete modules for manager follow-up

HR teams maintain audit trails while reducing manual follow-up by 80% through automated status updates.

Customer Success: Turning Feedback into Action

Viqeo's post-support survey videos capture nuanced customer sentiment through facial expression analysis (where enabled). Positive feedback triggers NPS-based discount approval workflows in ApproveThis, while negative reactions auto-create account review tasks. Success teams resolve issues 3x faster by linking emotional cues to structured escalation paths.

Implementation Made Simple

Connecting Viqeo and ApproveThis requires no technical resources:

1. In Zapier, set Viqeo's "New Content Published" as the trigger
2. Map key video metrics (views, completion rate) to ApproveThis fields
3. Configure approval rules based on performance thresholds
4. Test with a draft video campaign

Most teams operationalize workflows in under 45 minutes. Viqeo's interactive elements like polls and CTAs feed directly into ApproveThis' conditional logic, creating dynamic approval paths that adapt to real-time engagement data.

Beyond Basic Automations

While template-based Zaps provide quick wins, advanced users leverage:

Calculated Fields: Automatically compare Viqeo engagement rates against historical averages to determine approval priority.
Escalation Paths: If a video campaign's approval sits unresolved for 24 hours, automatically notify directors via SMS.
Cross-Platform Sync: Approved videos in Viqeo auto-update project statuses in connected tools like Asana or Jira.

These advanced configurations maintain alignment between creative output and business objectives without manual oversight.

Why This Integration Wins

Competitors force teams to choose between robust video analytics (Wistia) or complex approval systems (ServiceNow). Viqeo and ApproveThis specialize where others generalize:

Precision Audience Insights → Informed Approvals: Approvers see exactly which video segments drove approval requests through embedded Viqeo clips.
No Seat Licensing Headaches: External clients approve via email without Viqeo logins - critical for agencies and regulated industries.
Two-Way Accountability: Approved videos auto-tag decision-makers in Viqeo's analytics, linking outcomes to stakeholders.

Getting Started

Teams using Viqeo for customer-facing content should prioritize approval workflows for:

- New campaign launches
- Budget reallocations based on performance
- Compliance-sensitive edits

Begin with a single high-impact workflow, then expand based on ROI. ApproveThis offers free workflow consultations to map Viqeo metrics to approval logic.

Ready to eliminate approval bottlenecks in your video operations? Register for ApproveThis or schedule a custom integration demo to see real-world examples tailored to your industry.