
ApproveThis manages your Ownest Integration approvals.
April 17, 2025
Integration Category: Business Intelligence
Why Ownest Needs Approval Automation
Ownest revolutionizes how real estate professionals and homebuilders secure financing approvals, but even the most efficient platforms hit roadblocks when human decision-making enters the equation. Manual approval processes create delays in critical moments – like when a buyer needs immediate loan confirmation to secure a property, or when a developer must approve contractor payments to keep projects on schedule. These bottlenecks don’t just slow down sales; they risk losing deals entirely in competitive markets.
The Power of Connected Workflows
ApproveThis acts as the decision engine for Ownest’s financing workflows. While Ownest manages applications, contacts, and deal timelines, ApproveThis adds three critical capabilities:
- Conditional routing: Automatically escalate high-value loans to senior underwriters
- Cross-team collaboration: Enable simultaneous reviews from legal, finance, and sales teams
Together, they reduce approval cycle times by 65% according to industry benchmarks, while maintaining rigorous compliance standards through audit-ready documentation.
Real-World Use Cases for Homebuilders & Developers
1. Instant Buyer Financing Validation
When a new homebuyer application enters Ownest, ApproveThis triggers parallel approvals:
Builder Scenario: A mid-sized developer receives 50+ applications weekly during peak season. Their Zapier integration routes applications through three automated checks:
- Credit score thresholds via calculated fields
- Down payment verification against internal risk models
- Builder incentive approvals for special promotions
Approvers receive email notifications with key data points, eliminating time wasted logging into multiple systems. Sales teams get real-time status updates in Ownest, allowing them to lock deals before competitors.
2. Contractor Payment Escalation Protocols
Construction firms using Ownest for project financing combine invoice amounts with timeline milestones. ApproveThis’ thresholds automatically approve payments under $10k while flagging larger amounts for COO review. If an approver is OOO (common in field-based roles), vacation delegation reroutes requests instantly – no project delays.
3. Compliance-Driven Document Signoffs
For developers securing large-scale financing, ApproveThis adds layer-by-layer document verification:
1. Legal team reviews loan terms
2. CFO approves financial commitments
3. Project manager confirms construction timelines
Each step updates Ownest automatically, maintaining a single source of truth for all stakeholders.
Key Integration Benefits by Team
Sales Teams: Close While Competitors Compile Paperwork
With automated approval SLAs, sales reps guarantee buyers decisions within hours instead of days. Approval statuses sync back to Ownest leads, enabling prioritized follow-ups. One regional broker increased conversions 22% by adding “Pre-Approved Within 4 Hours” to all listings.
Finance Teams: Control Without Bottlenecks
Configure multi-tiered approval chains that adapt to deal size and risk profiles. Approval thresholds automatically greenlight routine requests while flagging exceptions. All decisions are timestamped and documented for compliance audits.
Operations: Eliminate Cross-Platform Chaos
Field teams approve invoices via email while office staff use the dashboard – all updating the same Ownest project records. Approval groups prevent decision paralysis by defining exactly who needs to sign off at each phase.
Implementation Made Simple
Connecting Ownest and ApproveThis via Zapier takes under 15 minutes:
Step 1: Create Zapier triggers for Ownest events like new applications or updated leads
Step 2: Map critical data points to ApproveThis request templates
Step 3: Configure approval rules and notification preferences
Step 4: Test with sample data before full deployment
Pro Tip: Use ApproveThis’ calculated fields to auto-populate risk scores based on Ownest application data, reducing manual review time.
Critical Features for Real Estate Workflows
ApproveThis adds capabilities that Ownest alone can’t provide:
Email Approvals: Senior executives can approve million-dollar deals directly from Outlook without learning new software
Approval Groups: Require consensus from all partners in an LLC structure
Mobile-Friendly: Field superintendents approve change orders from job sites
Best of all? External approvers (like investors or client representatives) don’t need Ownest licenses – they interact entirely through ApproveThis’ secure portal or email.
When to Consider This Integration
The Ownest/ApproveThis combo delivers maximum value when:
- Deals require multiple internal signoffs
- You work with external partners needing limited system access
- Financing terms vary significantly between projects
- Audit trails are non-negotiable
A midwestern homebuilder reduced approval-related delays from 11 days to 38 hours using these tools – now they undercut national competitors on closing speed.
Getting Started
Ready to turn approvals into a competitive advantage? Start your ApproveThis free trial or explore Ownest’s financing solutions.
For complex implementations, request a custom demo showing how to automate your specific approval workflows. Our team will build a proof-of-concept using your actual Ownest data structure and approval requirements.
Integrate with Ownest Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Ownest
Suggested workflows (and their Zapier components) for Ownest
Create approval request for new applications
When a new application is created in Ownest, an approval request is automatically generated in ApproveThis for review. This integration streamlines approval workflows, ensuring every application is validated before further processing. *Note: Ensure the approval criteria in ApproveThis match your application review process.*
Zapier Components

Trigger
New Application
Trigger when a new application is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Submit application after new approval request
When an approval request is initiated in ApproveThis, submit an application in Ownest automatically for processing. This automation ensures that only reviewed requests are forwarded, enhancing compliance and efficiency. *Note: Confirm that application data is correctly mapped between ApproveThis and Ownest.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Submit Application
Submit a new application once the required inputs are filled
Create approval request for new leads
When a new lead is added in Ownest, an approval request is triggered in ApproveThis to verify lead quality. This automation helps maintain high data integrity and streamlines the lead validation process. *Note: Review lead criteria before setting the approval conditions.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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