ApproveThis manages your Optimise Integration approvals.

Let’s be honest: approvals suck. They’re the traffic jam of business processes – especially when you’re dealing with conversion tracking, campaign data, and partners who still think “ASAP” is a reasonable deadline. That’s why pairing ApproveThis with Optimise’s conversion platform isn’t just smart, it’s borderline therapeutic for anyone tired of chasing down sign-offs.

Why This Combo Works Like a Double Shot of Espresso

Optimise tracks conversions. ApproveThis tracks decisions. Together, they make sure your ads team isn’t wasting budget on unverified data and your finance team isn’t having a panic attack during audit season. Here’s the breakdown:

Optimise Does The Heavy Lifting

• Tracks conversions across partner campaigns
• Manages tracking links and attribution

ApproveThis Handles The Politics

• Automates approval routing (no more “Who signs off on this?!”)
• Adds accountability with audit trails
• Lets external partners approve without logins to Optimise

Real-World Uses That Don’t Require a PhD to Understand

We’ll skip the buzzwords and talk about actual scenarios where this integration saves jobs (and maybe marriages).

Use Case 1: No More Guessing Games with Campaign Data

Problem: Your ads team just launched 12 partner campaigns. Conversions are pouring in, but:
- Are these legit leads or bot traffic?
- Did the affiliate actually earn their commission?
- Who needs to verify this – legal? Finance? Both?

Solution: Set up a Zapier automation where:
1. New Optimise conversions → Create ApproveThis request
2. Route to fraud detection tools + finance team
3. Only pay out when everyone green-lights it

Who Cares:
- Ad Agencies: Stop eating chargebacks because a partner faked conversions
- E-commerce: Verify affiliate sales before shipping $500 D2C mattresses

Use Case 2: Approval-to-Update in Under 60 Seconds

Problem: Your compliance team rejected a conversion batch. Now what?
- How do you update Optimise without manual data entry?
- Who needs to be notified about the rejection?

Solution: Build a Zap where:
1. ApproveThis denial → Flag conversions in Optimise
2. Auto-send rejection reasons to relevant teams
3. Freeze payouts until issues are resolved

Who Cares:
- Finance Teams: No more accidental payments on invalid conversions
- Ad Ops: Immediately pause campaigns feeding bad data

Setup That Won’t Make You Want to Throw Your Laptop

If you can use a toaster, you can set this up:

1. Connect Zapier to both ApproveThis and Optimise
2. Pick your trigger (e.g., “New Conversion in Optimise”)
3. Add ApproveThis actions (e.g., “Create Request for Legal Review”)
4. Test with a real conversion (we suggest using the CEO’s latest LinkedIn ad)

Why Your Teams Will Actually Use This

For Marketing:

Get campaigns live faster by cutting approval delays from 3 days to 3 hours. Bonus: No more being the messenger between finance and external partners.

For Finance:

Set approval thresholds so anything over $10K automatically goes to the CFO. Vacation delegation means approvals don’t stall when Karen from accounting is in Bali.

For Ops:

Use calculated fields to auto-flag conversions that don’t match IP locations or device types. Because manually checking 5,000 mobile conversions for desktop clicks is how burnout happens.

The Unsexy (But Critical) Details

Approval Thresholds: Auto-approve small conversions under $50, but escalate anything suspicious. Your fraud team will send you cookies.

Email Approvals: Let external partners approve via email without needing an Optimise login. Because teaching 70-year-old media buyers to use another dashboard should be a war crime.

Audit Trails: When the client asks why you rejected their nephew’s “high-converting” campaign, show them the paper trail.

When Not to Use This Integration

We’re honest here: This isn’t for every scenario. If you’re a 5-person startup approving $20 Facebook ads, maybe just use Slack emojis. But if you’re handling:

- 100+ monthly conversions
- External partners or multi-team approvals
- Anything requiring compliance/legal sign-off
...then yeah, you need this.

No More Approval Asteroids

Approvals shouldn’t be the dinosaur that wipes out your productivity. With ApproveThis and Optimise connected through Zapier, you’re basically giving your processes a seatbelt and airbag combo.

Ready to stop being the approval bottleneck? Get ApproveThis or schedule a demo. Your future self (and your annoyed accounting team) will thank you.