
ApproveThis manages your Cloudmattr Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why ApproveThis and Cloudmattr Work Better Together
When approval processes collide with event coordination, bottlenecks happen. Marketing teams wait days for budget sign-offs. Operations managers scramble to validate last-minute vendor changes. HR leads delay onboarding while chasing department heads for feedback. These delays cost time, money, and opportunities.
ApproveThis and Cloudmattr solve this problem by connecting two critical business functions: structured decision-making and dynamic event management. Through Zapier, these platforms automate handoffs between approval workflows and user/event actions, turning multi-day processes into hours-long tasks.
Cloudmattr users gain three strategic advantages:
- Approval chains that adapt to event timelines
- Automatic user provisioning after internal sign-offs
- Real-time sync between stakeholder decisions and system updates
How Marketing Teams Eliminate Approval Gridlock
Consider a university admissions department using Cloudmattr to manage campus tours. When a prospective student registers for an event, Cloudmattr triggers an ApproveThis workflow to:
- Verify tour guide availability
- Secure facilities approval
- Confirm catering budget
Approvers receive email notifications with one-click approve/reject options – no Cloudmattr license required. Once all stakeholders sign off, Cloudmattr automatically updates the event status and notifies registrants. Last semester, this process took 72 hours. Now it takes 3.
Use Case 1: Event-Driven Approvals
A regional conference organizer uses the New Event → Approval Request integration to handle speaker confirmations. When a speaker submits availability through Cloudmattr, ApproveThis:
- Routes contracts to legal via sequential approval
- Checks travel budgets against preset thresholds
- Auto-delegates requests if a marketing VP is OOO
The result? Speaker bookings accelerated by 40%, with zero double-bookings.
Use Case 2: Pre-Approved User Onboarding
A SaaS company automates partner access using the New Approval → Create User workflow. When sales requests a client demo environment:
- ApproveThis verifies the deal stage and NDA status
- Upon approval, Cloudmattr provisions trial accounts
- Client success metrics auto-populate in approval audit trails
This eliminated 12 hours/week of manual access reviews while improving compliance.
Operations Teams Cut Process Friction
ApproveThis’ calculated fields prove critical for inventory-dependent events. A trade show planner sets automatic approvals for booth requests under $5K, while larger orders route to CFO review. Cloudmattr then reserves space only after financial sign-off, preventing overcommitments.
One manufacturing client reduced equipment rental costs by 18% using approval thresholds to flag redundant requests before they reached Cloudmattr’s scheduling system.
Use Case 3: User-Driven Approvals
When a new employee is added in Cloudmattr (say, for a safety training event), ApproveThis can:
- Confirm department training budgets
- Validate against headcount plans
- Route exceptions to HR directors
A healthcare network used this to ensure 100% compliance with mandatory staff certifications.
Setting Up Your Integration
Getting started takes 15 minutes:
- Log into your Zapier account
- Choose a trigger from Cloudmattr (New Event/New User)
- Select ApproveThis as the action app
- Map critical fields: Event budgets → Approval thresholds, User emails → Approver groups
Pro Tip: Use ApproveThis’ conditional logic to handle edge cases. For example, if a Cloudmattr event includes international attendees, require legal team review automatically.
Why This Combo Beats Native Solutions
While Cloudmattr tracks registrations and event logistics, it wasn’t built for complex approval chains. ApproveThis adds:
- Multi-tiered sign-off paths (not just single-step approvals)
- Automatic delegation during PTO
- Real-time audit trails for compliance reports
Meanwhile, ApproveThis users gain Cloudmattr’s strength in managing time-sensitive triggers – something most approval tools treat as an afterthought.
Who Benefits Most?
Marketing Teams: Approve campaign budgets → Auto-schedule promo events in Cloudmattr
HR Departments: Validate hiring plans → Provision training event access
Operations Managers: Sign off on facility requests → Sync reservations instantly
Next Steps
If your team manages events while juggling spreadsheets or Slack approvals, this integration replaces chaos with control. ApproveThis scales from simple checklists to enterprise-grade workflows, while Cloudmattr ensures approved decisions translate into action.
Start a free ApproveThis trial or explore Cloudmattr’s event tools to see live demos of these workflows. For complex use cases, request a custom integration walkthrough.
Integrate with Cloudmattr Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Cloudmattr
Suggested workflows (and their Zapier components) for Cloudmattr
Create approval request for new Cloudmattr events
When a new event occurs in Cloudmattr, this automation creates an approval request in ApproveThis to streamline event validation and management. It helps managers review event details efficiently. *Note: Ensure relevant event data is mapped correctly.*
Zapier Components

Trigger
New Event
Triggers when a new event is created for a user.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create Cloudmattr user for new approval requests
When an approval request is initiated in ApproveThis, this integration automatically creates a new user in Cloudmattr for streamlined onboarding. It is ideal for workflows that require pre-approved registrations. *Note: Verify your data mapping between approval details and user information.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create User
Creates a new User.
Create approval request for new Cloudmattr users
When a new user is added in Cloudmattr, this automation sends an approval request via ApproveThis to ensure compliance and proper onboarding. The integration verifies user details and initiates necessary approvals seamlessly. *Note: Map the new user fields accurately for the approval process.*
Zapier Components

Trigger
New User
Triggers when there's a new user.
Action
Create Request
Creates a new request, probably with input from previous steps.
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