
ApproveThis manages your LeadQuiz Integration approvals.
April 17, 2025
Integration Category: Ads Conversion
When Lead Capture Meets Approval Automation
Let's cut through the BS: Your marketing team's killing it with LeadQuiz forms, but those hot leads are getting cold while waiting for someone in accounting to click "approve." That's where ApproveThis comes in – we're the duct tape that holds your lead gen and approval processes together. Connect them through Zapier, and suddenly those "urgent" approval emails become someone else's problem (read: automatically handled).
Why This Combo Doesn't Suck
LeadQuiz does one thing well – capturing leads through stupid-simple forms. ApproveThis does one thing better – making decisions happen faster than your CEO changes priorities. Together? They cover each other's blind spots like coworkers who secretly get along.
What changes today: Every form submission from LeadQuiz can kick off a tailored approval process. New enterprise lead? Route it to sales leadership. Free trial request? Auto-approve under $500. Vendor application? Get legal's eyes on it before the form submitter finishes their coffee.
Real Companies Actually Using This
Marketing Agencies: Client Approvals That Don't Kill the Mood
Imagine this: Your agency builds a killer LeadQuiz campaign for a client. Every form fill needs client sign-off before leads hit their CRM. Instead of CC'ing everyone's grandma on emails, ApproveThis routes approvals to the exact stakeholder through their preferred channel (email, Slack, carrier pigeon). Bonus: Clients don't need LeadQuiz logins – just click "approve" and keep pretending they understand your KPIs.
SaaS Companies: From Form to Demo in 4 Hours Flat
Your LeadQuiz form identifies a enterprise lead. Normally, this would ping-pong between SDRs and AEs for days. With ApproveThis? Set thresholds where:
- Deals under $5k/month: Auto-approve to book demo
- $5k-$20k: AE + Sales Director approval
- Enterprise deals: CEO gets a ping during quarterly planning (good luck)
E-Commerce: When Your 20% Off Code Needs 6 Signatures
Promo request forms in LeadQuiz should be simple. But between merchandising, finance, and legal, nothing's ever simple. ApproveThis adds conditional routing:
Example: If the promo code exceeds 25% discount, auto-escalate to CFO. If it's a repeat vendor, skip to legal. All while the marketing team tracks progress like they actually enjoy spreadsheets.
Setup That Won't Make You Want to Quit
Here's the 3-step process even your non-techy sales lead could handle (but don't tell them we said that):
- Zapier Hook: Connect LeadQuiz → ApproveThis in Zapier (takes 4 minutes, we timed it)
- Map the Nitty Gritty: Pull LeadQuiz form data into approval requests – think "Lead Score" → "Priority Level" or "Budget" → "Auto-Approve Threshold"
- Set It & Forget It: Add approval rules like "If lead is from LinkedIn Ads, require marketing director approval"
Why Your Teams Will Pretend to Like This
Marketing: No More Playing Approval Secretary
Your team built the LeadQuiz forms – they shouldn't have to babysit approvals. Set up rules where:
- High-intent leads bypass review queues
- Budget requests auto-approve based on historical conversion rates
- UGC content approvals happen before the intern finishes their TikTok draft
Sales: Lead Handoffs That Don't Feel Like a Hot Potato
When LeadQuiz identifies a sales-qualified lead, ApproveThis can:
- Require AE approval before CRM entry (prevents lead hoarding)
- Auto-assign leads based on round-robin rules
- Escalate stale leads to sales managers every 37 hours (the exact moment AEs start sweating)
Operations: Procurement That Doesn't Require a Medium Article
Vendor onboarding via LeadQuiz? Make it less painful:
- New vendor submissions auto-route to legal + department heads
- Insurance docs get compared against compliance checklists
- Payment terms trigger finance approvals if they exceed net-30
The Unsexy Features That Actually Matter
We know you skipped the product docs, so here's what's useful:
Vacation Delegation: Karen from legal is on a cruise? Approvals auto-shift to her backup without you playing phone tag.
Calculated Fields: Auto-calculate lead scores, budget impacts, or compliance risk levels directly in approval requests.
Approval Thresholds: Set it so anything under $500 gets rubber-stamped, over $50k triggers a board meeting (kidding... mostly).
How to Not Screw This Up
Do:
- Start with one workflow (like content approvals)
- Use calculated fields to auto-prioritize requests
- Let external approvers use email (they'll ignore your Slack anyway)
Don't:
- Try to automate 100% of approvals on day one
- Forget to set escalation rules for MIA approvers
- Leave vacation delegates unassigned (December is coming)
Bottom Line: Approval Processes Shouldn't Be a Personality
If your teams are known for "their thorough approval process," that's corporate speak for "we move at glacial speeds." Connect LeadQuiz and ApproveThis via Zapier, and suddenly:
- That enterprise lead gets approved before they lose interest
- Marketing campaigns launch while the idea's still fresh
- Vendors get onboarded without 17 "per my last email" follow-ups
Ready to stop being the approval bottleneck? Register for ApproveThis or schedule a demo that skips the sales poetry.
Integrate with LeadQuiz Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for LeadQuiz
Suggested workflows (and their Zapier components) for LeadQuiz
Create approval requests for new form submissions
Capture each new LeadQuiz form submission and automatically initiate an approval request in ApproveThis. This integration ensures that every lead is vetted through a structured approval workflow. *Note: Customize request details as needed.*
Zapier Components

Trigger
New Form Submission
Triggers when a form is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
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