
ApproveThis manages your SMS Pro TextingHouse Integration approvals.
April 17, 2025
Integration Category: Communication
When SMS Meets Approval Workflows
Let’s be real: approval processes move at two speeds - "urgent" and "waiting for Karen in accounting." But when you combine ApproveThis' structured workflows with SMS Pro TextingHouse's instant messaging, you create a system where decisions actually keep up with real business needs. No more chasing down approvers through Slack. No more clients wondering if their request fell into a black hole. Just approvals that happen at the speed of text.
Here’s why mid-sized companies care: When you’re handling 50+ approval requests daily across departments, every hour saved on procurement sign-offs or client change orders directly impacts your bottom line. Add SMS into the mix, and you’ve got a system that works how your teams actually communicate - especially for field staff, execs, or clients who live on their phones.
The Nuts and Bolts of the Integration
Through Zapier, these two platforms handle the heavy lifting:
- Trigger: Get an SMS reply? ApproveThis automatically creates an approval ticket.
- Action: Approval decision made? TextingHouse immediately notifies the right people.
The magic here is in the handoff. Sales doesn’t need to manually forward client texts to their manager. Operations isn’t stuck waiting for email responses from off-site crews. It’s all automated, but with human decisions exactly where they matter.
Real-World Use Cases (Not Just Theory)
1. Customer Service That Doesn’t Make People Hate You
Picture this: A restaurant chain gets a text complaint about a catering order. The Zapier integration automatically routes it to ApproveThis, where:
- The GM approves comping the meal
- The CRM updates the customer’s account
- TextingHouse sends a refund confirmation SMS - all before the customer finishes their cold coffee
Key benefit: Resolve issues before they hit Yelp. 80% of customers expect SMS responses within 15 minutes - good luck hitting that with email-based approvals.
2. Field Operations That Don’t Require Mind Reading
A construction project manager texts: "Need $2.5K for emergency HVAC repair." ApproveThis:
- Routes based on amount (VP approval required)
- Auto-denies if budget thresholds are exceeded
- Sends SMS updates to the crew when approved
No more crews sitting idle waiting for email replies. No more finance teams fielding 20 calls about small purchases.
Setup That Won’t Make You Want to Quit Tech
Here’s the TL;DR on getting started:
- Connect both apps in Zapier (15 minutes tops)
- Build two core Zaps:
- Zap 1: TextingHouse new SMS → Create ApproveThis request
- Zap 2: ApproveThis decision → Send SMS via TextingHouse
- Add filters to handle exceptions (e.g., only escalate SMS replies containing "URGENT")
Pro tip: Use ApproveThis’ calculated fields to auto-approve routine requests (like standard discounts) and only flag exceptions. Saves your team from reviewing every $10 refund.
Department-Specific Wins
Sales Teams
Ever had a client agree to a deal via text… then ghost because legal took a week to approve the contract? Now:
- Client texts "Yes" → Contract sent via ApproveThis
- Legal reviews → SMS auto-sent to client
- Deal closes before competitors even schedule a meeting
HR & Operations
Shift change requests from employees (via SMS) get approved/denied based on:
- Staffing thresholds
- Manager availability (thanks to vacation delegation)
- Compliance rules baked into workflows
No more 9 PM calls about covering shifts. Just approvals that respect everyone’s time.
The Quietly Revolutionary Stuff
Beyond the obvious time savings:
- Approval Groups: Require 3/5 managers to sign off on high-risk SMS requests
- Conditional Logic: Auto-approve inventory orders under $1K but require CEO sign-off for anything affecting Q4 targets
- No License Headaches: Clients approve via SMS without needing ApproveThis logins
Example: A healthcare provider uses SMS approvals for medication refills. Patients text requests, nurses review in ApproveThis, and approvals go out via SMS - all HIPAA compliant without external apps for patients.
Why This Isn’t Just Another Integration
Most approval tools treat SMS as an afterthought. ApproveThis + TextingHouse works because:
- Decisions Stay Human: AI can’t handle nuanced approvals, but managers can reply via SMS during their commute
- Scale Without Chaos: Add new approval types in minutes as your company grows
- Audit Trails That Actually Help: Every SMS and approval step is tracked for compliance
It’s the difference between having a process and having a process that people actually follow.
Getting Started (Without the BS)
If your approval processes still rely on hope and forwarded emails:
- Sign up for ApproveThis (free trial available)
- Connect your Zapier account
- Build your first SMS-approval Zap in under an hour
Or book a 15-minute demo to see how a manufacturing company cut approval times by 73% using these exact workflows. No sales jargon - just a live walkthrough of real use cases.
The Bottom Line
Approvals shouldn’t be where productivity goes to die. By combining ApproveThis’ structured workflows with TextingHouse’s SMS automation, you’re not just speeding things up - you’re creating a system that adapts to how people actually work. Less waiting. Fewer errors. More actual work getting done.
Start your free trial or schedule a demo to see how fast approvals can really move.
Integrate with SMS Pro TextingHouse Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SMS Pro TextingHouse
Suggested workflows (and their Zapier components) for SMS Pro TextingHouse
Create approval requests for new SMS replies
When a new SMS reply is received, this integration creates an approval request in ApproveThis to ensure messages are reviewed. *Note: Configure additional filters if you only want to process specific SMS responses.*
Zapier Components

Trigger
Message Received | Réponse SMS Reçue
Triggers when you receive an answer to a SMS. Déclenché lorsqu'un destinataire répond à l'un de vos SMS.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send SMS for approved requests
When an approval decision is made in ApproveThis, this integration sends an SMS via TextingHouse to notify stakeholders. *Note: Ensure SMS content uses dynamic data from the approval response.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send SMS | Envoyer Un SMS
Send a new SMS with your TextingHouse account. Envoyer un nouveau SMS via votre compte TextingHouse.
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