
ApproveThis manages your Moja Integration approvals.
April 17, 2025
Integration Category: Communication
When Conversations Meet Decisions
Modern businesses face a critical gap between client communication and internal decision-making. Moja's multi-channel messaging platform helps teams engage clients across email, SMS, and chat, while ApproveThis brings structure to the approval processes that often bottleneck those interactions. Together through Zapier, these platforms create a closed-loop system where client-facing actions automatically trigger internal reviews - and approved decisions immediately reflect in customer communications.
Consider a marketing agency using Moja to manage client relationships. Every new campaign proposal requires internal legal review and client sign-off. Without integration, account managers manually email PDFs for approval, track responses in spreadsheets, and struggle to update clients promptly. The ApproveThis-Moja connection automates this entire cycle: New client agreements in Moja auto-generate approval requests, legal teams review via email without Moja access, and approved contracts trigger automated client notifications through Moja's interface.
Capabilities Amplified
Moja's Communication Strength
Moja consolidates client interactions across 10+ channels, providing a unified inbox and automated response tools. Its value lies in managing high-volume conversations, but native approval features remain limited to basic @mention notifications that lack auditing and structured workflows.
ApproveThis' Decision Engine
ApproveThis adds four critical layers Moja lacks: hierarchical approvals (multi-level sign-offs), conditional logic (auto-approve under $5k, escalate above), audit trails (who approved what and when), and external participant management (clients approve via email without system access).
Through Zapier, these platforms exchange crucial data: Moja triggers approval processes when specific client interactions occur, while ApproveThis pushes decision outcomes back to update Moja records and initiate next steps.
Real-World Workflow Accelerators
Client Onboarding Automation
Consulting firms using Moja for intake forms can auto-trigger compliance reviews. When a new client submits Moja contact info, Zapier creates an ApproveThis request that routes to:
- Compliance team (KYC checks)
- Finance (credit terms approval)
- Legal (NDA sign-off)
Approvals happen via email, with Moja automatically notified to begin onboarding once all stakeholders approve. Forrester Research found similar setups reduce onboarding time from 14 days to 48 hours.
Proposal Management
Marketing agencies can configure Moja to watch for proposal attachments in client threads. ApproveThis then routes pricing approvals to department heads while simultaneously sending the SOW for client e-signature. All parties see real-time status updates without leaving Moja's interface.
Escalation Handling
Customer support teams using Moja's ticketing can auto-escalate refund requests over $500. ApproveThis routes these to senior staff, applying pre-configured rules: Auto-approve if customer lifetime value exceeds $10k, require manager approval for repeat requesters, or deny automatically if policy terms aren't met.
Technical Setup Made Simple
Connecting Moja and ApproveThis via Zapier requires three steps:
- Trigger: Select Moja's "New Contact" event or custom triggers like "New Attachment Added"
- Action: Map relevant Moja data to ApproveThis' request fields (client name, project details, amounts)
- Post-Approval: Configure Moja actions triggered by ApproveThis decisions - send approval confirmation, update deal stages, or notify account managers
Key configuration tip: Use ApproveThis' calculated fields to auto-populate risk scores based on Moja data before routing approvals. Example: A financial controller could auto-flag any vendor request where Moja shows unresolved support tickets.
Team-Specific Benefits
Sales Teams
Reduce deal slippage by attaching approvals to Moja's deal stages. Example: When a Moja contact reaches "Contract Sent" stage, ApproveThis automatically verifies the sales manager approved any custom terms. No more chasing verbal approvals via Slack.
Operations
Auto-audit client requests against SLAs. If a Moja client message contains "urgent," ApproveThis can prioritize the request and enforce 4-hour response thresholds with escalation paths.
Client Services
Maintain compliance without communication delays. When clients submit change requests via Moja, ApproveThis routes them to legal while keeping clients updated through Moja's status automation.
Critical Features in Play
ApproveThis enhances Moja workflows through three underutilized features:
Approval Thresholds: Auto-approve routine Moja requests (e.g., standard NDA renewals) while flagging exceptions for review. Saves 3-5 hours/week per team.
Vacation Delegation: Ensure Moja-generated requests never stall. Approvers out-of-office automatically delegate approvals to deputies, with full audit trails.
Conditional Routing: Route Moja requests based on client tier. Platinum clients get expedited approvals, others follow standard paths.
Implementation Best Practices
Do: Start with high-volume, low-risk approvals like content calendars or expense reports to build team adoption. Use Moja tags to trigger different ApproveThis templates.
Don't: Attempt to replicate complex ERP approval logic initially. Focus on processes currently managed through Moja comments or email chains.
Pro Tip: Combine ApproveThis' email approvals with Moja's SMS notifications. Approvers get requests via email but receive SMS reminders through Moja if deadlines approach.
Getting Started
For teams using Moja, the integration value lies in closing the loop between client interactions and internal decisions. Begin by:
- Auditing 3-5 processes where client messages in Moja require internal approvals
- Identifying approvers who don't need full Moja access (external partners, executives)
- Running a pilot with one ApproveThis template + Moja Zap for 30 days
Ready to eliminate approval delays in your client workflows? Register for ApproveThis or schedule a demo to see live Moja integration examples. For Moja-specific questions, visit their official site.
Final Perspective
In regulated industries like healthcare or finance, combining Moja's communication tracking with ApproveThis' audit trails reduces compliance risks. A regional bank using both platforms cut audit preparation time from 3 weeks to 4 days by having every client-requested account change tied to an approval record.
The true power emerges when approval data flows both ways: Moja informs ApproveThis routing rules, while approval outcomes update Moja client records. This creates self-documenting processes where every client interaction has corresponding decision records - invaluable for industries facing tightening compliance requirements.
Integrate with Moja Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Moja
Suggested workflows (and their Zapier components) for Moja
Create approval requests for new contacts
Automatically trigger an approval process when a new contact is added in Moja. This integration sends a new request to ApproveThis to streamline decision-making and ensure follow-ups are managed efficiently. *Note: Customize approval criteria in ApproveThis for best results.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
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