ApproveThis manages your Ecwid by Lightspeed Integration approvals.

When Your Store Outgrows Email Threads

Let's be real – running an Ecwid store means constantly putting out fires. Abandoned carts piling up, new customers needing vetting, flash sales requiring quick sign-offs. But when every decision gets lost in Slack pings or buried under "RE: RE: APPROVE THIS" emails, you're not scaling. You're drowning.

ApproveThis plugs directly into Ecwid via Zapier to automate the gatekeeping. We're not talking about some clunky "approval module" bolted onto your existing tools. This is surgical strike precision for decision-making – custom workflows that trigger based on real Ecwid events, automatic escalations when things stall, and approvals that happen where your team actually works.

Why This Combo Doesn't Just Work – It Pays Rent

Ecwid handles the selling. ApproveThis handles the gatekeeping. Together, they solve three specific headaches for growing ecommerce teams:

• No more guessing who approved what: Every discount code, cart recovery campaign, or new vendor gets a full audit trail
• Stop being held hostage by vacation schedules: Auto-delegate approvals when key people are OOO

Here's the kicker – your approvers don't need Ecwid logins. Finance approves payout thresholds? Legal needs to vet new suppliers? Add them directly in ApproveThis without buying extra Ecwid seats. Saves money, avoids permission sprawl.

Real Workflows, Not Demo Fluff

1. Salvage Abandoned Carts Before They Go Cold

Generic example: "Send a reminder email." What actually works:

When Ecwid detects an abandoned cart over $500 → ApproveThis pings the marketing lead + CFO via email. If approved within 2 hours → Auto-send 15% off code. If no response → Escalate to CEO. All tracked, all conditional.

Mid-sized apparel brands use this to recover 23% more high-value carts versus blanket discounts. Because sometimes you want the customer to think that 15% offer was exclusive.

2. Vet New Customers Without Killing Momentum

Enterprise clients signing up through your Ecwid store? Wholesale accounts? Automatically flag:

New Ecwid customer from .gov/.edu domain → Route to sales director for manual review. All others → Auto-approve with standard terms. Sales teams at B2B hardware companies cut onboarding from 3 days to 4 hours using this.

3. Instant Discounts When Approvals Clear

Flash sale approved? Partner co-brand promo a go? Connect the greenlight in ApproveThis directly to Ecwid's discount engine. No more "I thought you were going to load that code!"

Bonus: Set approval thresholds. Under 10% off? Auto-approve. Over that → Require CMO sign-off. Keeps margins safe while empowering junior staff.

Setting This Up Won't Murder Your Afternoon

If you can make a Zapier account (free), you can connect ApproveThis to Ecwid in 12 minutes flat. Here's the cheat code:

1. In Zapier, set Ecwid triggers (new cart, new customer, etc.)
2. Map those to ApproveThis actions with your approval rules
3. Add optional auto-escalations or thresholds

Pro tip: Use ApproveThis' calculated fields to auto-flag high-risk orders. Example: If cart total exceeds 30% of average order value → require CFO approval. No coding, just dropdowns.

Zapier's Ecwid-ApproveThis templates handle 80% of the setup. You just customize the dollar thresholds and approvers.

Which Teams Actually Benefit?

Marketing: Stop Guessing What Converted

Every cart recovery campaign requires creative + budget approval. ApproveThis shows exactly which promo codes got approved/denied, by whom, and how fast. Prove your 10% offers outperform 15% ones with data, not hunches.

Operations: No More Inventory Nightmares

Big wholesale order through Ecwid? Set approval rules: Over 500 units → require warehouse manager sign-off. Prevent overselling without micromanaging every transaction.

Finance: Control Margins Proactively

Auto-flag any Ecwid discounts exceeding your set profit buffer. Require manual approval only when it matters. No more post-sale surprises.

This Isn't Just "Another Integration"

ApproveThis adds guardrails to Ecwid that scale with your transaction volume. Key differences from built-in approval tools:

• Conditional logic: "If X, require Y approval. Else, auto-approve."
• External approvers: Vendors, clients, or investors can approve without Ecwid access

Example: A 400-person electronics manufacturer uses this to let retail partners approve custom bundle deals directly in Ecwid – without exposing backend pricing.

Common Objections (And Why They're BS)

"We just use email approvals." Cool. How many got lost last month? How many deals stalled because someone was on PTO? Exactly.

"Our volume is low." Great! Set it up once. When you scale, you're already compliance-proof.

"IT won't let us add new tools." ApproveThis lives on top of Ecwid via Zapier. No new logins for approvers. SSO available.

Bottom Line: This Pays for Itself in Missed Carts

ApproveThis + Ecwid isn't about replacing human decisions. It's about making those decisions happen faster, with full visibility, at the exact moment they matter.

Free trial with 10 automations included. No credit card. Connect your Ecwid store in Ecwid and see how many abandoned carts you could’ve saved last month.

Book a 12-minute demo or just start automating approvals. Your choice.