
ApproveThis manages your FranchiseUNIVERSUM Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Let’s cut through the corporate jargon: approval processes suck. Especially when you’re managing franchise leads, vendor contracts, and marketing budgets across multiple locations. But here’s the dirty little secret - most companies handle approvals like it’s 1999. Spreadsheets get lost in email threads. Sales teams nag finance about contract sign-offs. Regional managers play phone tag with franchisees.
That’s why pairing ApproveThis with FranchiseUNIVERSUM through Zapier isn’t just another tech integration - it’s a way to finally fix the approval bottlenecks that cost you deals, time, and frankly, your sanity.
Why This Combo Works For Franchise Operations
FranchiseUNIVERSUM brings in qualified leads from franchise portals. ApproveThis handles the messy human part - getting multiple decision-makers to actually make decisions. Together via Zapier, they automate the handoff between “new opportunity” and “approved next steps” without:
- Manual data entry between systems
- Approvers needing logins for software they use twice a year
- Status update meetings that could’ve been emails
Real-World Use Cases (No Fluff)
1. Automatically Trigger Approval Chains for New Franchise Leads
Scenario: A corporate restaurant chain gets 30+ franchise inquiries monthly. Their current process? Sales forwards emails to legal, legal replies with edits, someone loses track of version 5 of the contract.
The Fix: When FranchiseUNIVERSUM detects a new lead meeting minimum investment criteria, Zapier automatically creates an ApproveThis request with all lead details. Legal, finance, and development leads get a single email with:
- Lead qualifications
- Territory mapping
- One-click approve/reject buttons
Bonus: ApproveThis’ calculated fields auto-flag leads requiring executive review based on deal size thresholds you set. No more $2M deals getting rubber-stamped by junior staff.
2. Sync Approved Franchisees Back to Your CRM
Problem: Marketing spends months nurturing leads, only to discover operations never followed up with approved franchisees.
The Fix: When an approval completes in ApproveThis, Zapier pushes the greenlit franchisee’s contact info and terms back to FranchiseUNIVERSUM. Sales teams see real-time status updates without switching apps.
Why Your Teams Will Actually Use This
Operations Teams
Regional managers can approve vendor invoices or facility upgrades directly from Gmail. If they’re OOO, ApproveThis auto-reassigns approvals to their backup. No more chasing down signatures during PTO.
Sales Teams
New leads automatically route to the correct franchise development lead based on territory rules in ApproveThis. Conditional workflows mean rural leads skip the urban sales team queue entirely.
Marketing Teams
Get alerted when leadership approves new campaign budgets. Track approval timelines to prove your team isn’t the holdup on launching promotions.
Finance Teams
Set hard limits - any contract over $50K requires CFO review. ApproveThis enforces compliance without you playing bad cop.
How It Works (In Plain English)
1. Connect FranchiseUNIVERSUM to ApproveThis via Zapier (takes 8 minutes)
2. Set rules: “When new lead meets X criteria, create approval request with these stakeholders”
3. Approvers click buttons in email - no app installs required
4. Approved requests auto-update FranchiseUNIVERSUM; denied ones trigger follow-up tasks
The Hidden Perks You’ll Actually Care About
Approval Audits Made Simple
Every decision is timestamped with notes. Next time compliance asks who approved that underperforming franchise location? Pull the record in 10 seconds.
External Approvals That Don’t Annoy People
Franchise lawyers and accountants can approve NDAs or financials via email without getting added to your $50/user/month CRM.
Vacation Mode That Works
ApproveThis auto-reassigns tasks if approvers are out. No more “Sorry, I was on PTO” delays.
Who Should Steal This Setup?
Emerging Franchise Brands (5-50 locations)
Stop letting approval chaos slow your growth. Scale processes now before you hit 100+ units and everything breaks.
Enterprise Franchisors
Replace clunky legacy systems with workflows that actually match how regional teams operate.
Franchise Consultants
Offer clients a turnkey approval system that integrates with their existing lead flow.
No-BS Implementation Tips
1. Start with one process - franchisee onboarding or vendor contracts
2. Use ApproveThis’ calculated fields to auto-approve small recurring expenses
3. Set email reminders to nudge approvers after 48 hours of inactivity
4. Connect Slack to ApproveThis for internal team approvals in channels
Common Objections (And Why They’re Wrong)
“We’re fine with shared inboxes and spreadsheets.”
Cool. How many franchise deals slipped through last quarter because someone forgot to check a Google Sheet?
“Our approvers hate new tech.”
Good thing they can approve everything via email like it’s 2003. We’re not changing their workflow - just making it actually work.
Ready to Stop Being a Human Routing Bot?
ApproveThis + FranchiseUNIVERSUM via Zapier isn’t about flashy tech - it’s about finally fixing the approval black holes that cost you deals and credibility. Either keep herding cats through email threads, or spend 20 minutes setting up workflows that run while you sleep.
Book a 15-minute demo to see how it works, or start a free trial and connect your first Zap in under an hour. Your future self (the one who isn’t constantly chasing approvals) will thank you.
Integrate with FranchiseUNIVERSUM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for FranchiseUNIVERSUM
Suggested workflows (and their Zapier components) for FranchiseUNIVERSUM
Create approval requests for new FranchiseUNIVERSUM leads
Streamline the management of new leads by automatically creating an approval request for each one. This automation connects FranchiseUNIVERSUM with ApproveThis, ensuring that every new lead triggers an approval process. This integration saves valuable time and enhances your decision-making workflow by promptly notifying the appropriate teams when a new lead needs approval.
Zapier Components

Trigger
New Lead
Triggers when a new lead is created for your brand.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new FranchiseUNIVERSUM leads for initiated approval requests
Enhance your approval process by automatically adding new leads whenever an approval request is initiated. By integrating FranchiseUNIVERSUM with ApproveThis, this automation ensures lead information is promptly added, allowing seamless continuation of your sales pipeline without manual input.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
New Lead
Triggers when a new lead is created for your brand.
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