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Sendmsg (שלח מסר) Integration

ApproveThis manages your Sendmsg (שלח מסר) Integration approvals.

April 17, 2025

Integration Category: Marketing Automation

When Bureaucracy Meets Marketing Speed

Let’s be real: approval processes are where good campaigns go to die. Someone’s always out of office. Legal needs to nitpick the disclaimer. Finance won’t greenlight the budget. Meanwhile, your Sendmsg email campaign gathers dust.

ApproveThis fixes this by putting your Sendmsg workflows on rails. We’re talking automated routing, real-time tracking, and approvals that happen where your team already works (yes, even email). No more herding cats. Just campaigns that move at the speed of business.

Why This Combo Works

Sendmsg handles the flashy stuff – email blasts, landing pages, SMS campaigns. ApproveThis handles the unsexy but critical work of getting five people to agree on a subject line. Together, they solve the two biggest headaches in marketing ops:

  • Compliance without bottlenecks: Automatically route new subscriber lists, campaign copy, or budget requests to the right approvers before they hit Sendmsg
  • Audit trails that don’t suck: Every approval decision is logged with timestamps and comments, making compliance reviews 73% less painful (unofficial estimate)

Key perk: Approvers don’t need Sendmsg licenses. Your legal team can keep rubber-stamping campaigns from their Gmail inboxes while your marketing folks live in Sendmsg. Everyone’s happy.

Real-World Use Cases (No Fluff)

1. Filtering Subscribers Without the Manual Grind

The problem: Your sales team wants every new lead added to Sendmsg immediately. Legal insists on GDPR reviews. Cue the spreadsheet ping-pong.

The fix: Auto-trigger ApproveThis requests when someone signs up via Sendmsg forms. Route to compliance officers with custom fields showing data consent details. Approved? Automatically add to Sendmsg. Denied? Triggers a Slack alert to sales.

Who needs this: Healthcare companies managing PHI compliance, e-commerce sites battling fake sign-ups, any team using double opt-in lists.

2. Keeping Mailing Lists Actually Relevant

The problem: New subscribers join your “Premium Customers” list in Sendmsg… except half are free-tier users. Oops.

The fix: When someone joins a high-value Sendmsg list, ApproveThis checks their CRM status via Zapier. If their lifetime spend < $500, route for manager approval. Set auto-approval thresholds to skip reviews for legit VIPs.

Who needs this: SaaS companies with tiered pricing, loyalty programs, education teams managing student/alumni lists.

3. Escaping Notification Hell

The problem: Your Sendmsg campaign is ready, but the approval request gets buried under 200 Slack messages. By the time someone signs off, the promo window’s closed.

The fix: ApproveThis sends deadline-aware reminders via email and Slack. If no action, requests escalate to backup approvers. Approved campaigns auto-publish in Sendmsg with zero manual uploads.

Who needs this: Retail teams running flash sales, agencies juggling client reviews, franchises needing regional manager sign-offs.

Setup That Doesn’t Require IT

Connecting ApproveThis + Sendmsg takes 15 minutes via Zapier. Seriously:

  1. Create Zapier triggers for Sendmsg events (new signup, list join, etc.)
  2. Map key data to ApproveThis request fields (email, consent status, list type)
  3. Set approval rules: Who needs to sign off? What deadlines apply?
  4. Connect approvals back to Sendmsg – add subscribers, update lists, launch campaigns

Pro tip: Use ApproveThis’ calculated fields to auto-flag requests needing legal review (e.g., EU-based subscribers) versus those that can auto-approve.

Department-Specific Wins

Marketing Teams

Cut campaign launch delays by routing asset approvals through ApproveThis while your copywriter stays in Sendmsg. Example: Auto-reject draft emails missing UTM parameters, get notified when legal clears a promo.

Compliance/Legal

Review subscriber consent forms and campaign disclaimers without needing Sendmsg access. All context lives in ApproveThis, including historical decisions for audit trails.

Operations

When Sendmsg campaigns require budget approval, auto-route requests to finance with spend breakdowns. Approved? Funds get allocated in your accounting software while Zapier triggers the Sendmsg campaign.

Why This Isn’t Just Another Integration

ApproveThis adds guardrails, not gates. Features like vacation delegation prevent campaigns from stalling because Karen in accounting is hiking the Alps. Approval thresholds let you auto-approve small spends (e.g., under $500) while flagging bigger budgets for review.

And because approvers don’t need Sendmsg seats, you can involve external partners – have agencies approve draft campaigns, let clients sign off on their referral offers, get investor buy-in on press releases.

Getting Started (Without the Sales Pitch)

If you’re using Sendmsg for anything beyond hobby projects, you need approval workflows that don’t suck. Here’s your playbook:

1. Map your choke points: Where do campaigns/subscribers get stuck waiting? Legal reviews? Budget sign-offs? List vetting?

2. Bookmark these resources:
- ApproveThis + Sendmsg integration guide
- Zapier templates for marketing teams

3. Try it free: ApproveThis offers a 14-day trial – plenty of time to automate 3-5 critical approval paths. No need to move all processes at once.

Get started now or schedule a 10-minute demo to see real client workflows.

Final Thought

Approvals aren’t going away. Regulators will demand more oversight, not less. Clients will want more control, not less. Your job is to make this reality work without adding headcount or chaos.

ApproveThis + Sendmsg isn’t magic – it’s just the first toolset that lets you enforce controls while keeping your marketing team’s velocity. Time to stop being the approval bottleneck and start being the enabler.

🥳

Integrate with Sendmsg (שלח מסר) Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Sendmsg (שלח מסר)

Suggested workflows (and their Zapier components) for Sendmsg (שלח מסר)

Initiate approval for new Sendmsg sign-up requests

Efficiently manage new subscribers by initiating an approval process in ApproveThis whenever a subscriber registers via Sendmsg form. This ensures proper vetting before final confirmation, saving time and enhancing the accuracy of your subscriber lists.

Zapier Components

Sendmsg (שלח מסר) Logo

Trigger

New Subscriber Registered by Sign-Up Form

Triggers when a new subscriber is signing up via Sendmsg form.

Action

New Request

Triggers when a new approval request workflow is initiated.

Create approvals for new Sendmsg mailing list joins

Streamline mailing list subscription processes by automatically creating an approval request via ApproveThis for subscribers joining a mailing list in Sendmsg. This helps ensure quality control of new additions.

Zapier Components

Sendmsg (שלח מסר) Logo

Trigger

Subscriber Joined a Mailing List

Triggers when a subscriber is joining a mailing list.

Action

Create Request

Creates a new request, probably with input from previous steps.

Add approved subscribers to Sendmsg automatically

Facilitate seamless integration of new subscribers into Sendmsg by automatically adding them once an approval is processed in ApproveThis. This eliminates manual entry, reducing errors and speeding up subscriber onboarding.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Sendmsg (שלח מסר) Logo

Action

Add New Subscriber

Add new subscriber to you Sendmsg's account.

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