ApproveThis manages your SendPulse Integration approvals.

Why Combine ApproveThis and SendPulse?

When marketing teams need to move fast, approval bottlenecks can derail even the best campaigns. ApproveThis and SendPulse solve this problem together. ApproveThis automates decision-making workflows, while SendPulse delivers targeted email and SMS campaigns. Connected through Zapier, these platforms remove manual handoffs between campaign creation and execution. The result? Faster launches, fewer errors, and clearer accountability across teams.

For example, a retail company launching a holiday promotion can use ApproveThis to route discount approvals to finance, then automatically trigger SendPulse to update subscriber segments once approved. This eliminates back-and-forth emails and ensures only validated offers reach customers.

Key Benefits of the Integration

Accelerate Campaign Timelines

Marketing teams no longer wait days for legal or finance sign-offs. Approval workflows automatically route requests to the right stakeholders, with reminders and escalation rules to keep processes moving. Once approved, SendPulse immediately acts – updating lists, sending campaigns, or unsubscribing contacts.

Reduce Manual Errors

Automating data handoffs between systems prevents mistakes like typos in discount codes or incorrect segment tags. For instance, when a sales rep submits a webinar invite for approval, ApproveThis can validate date/time fields before SendPulse sends invites.

Improve Cross-Team Collaboration

External partners or clients can review campaign drafts via ApproveThis without needing access to SendPulse. A marketing agency might share a client’s campaign copy for approval, then auto-publish it in SendPulse once signed off – all while keeping the client’s internal tools private.

Control Costs Proactively

Use ApproveThis’ approval thresholds to flag high-cost campaigns for extra scrutiny. If a proposed SMS blast exceeds budget limits, it’s automatically routed to senior leadership before SendPulse processes it.

Real-World Use Cases

1. Subscriber List Hygiene for Ecommerce Brands

A mid-sized retailer uses SendPulse to manage 500,000+ subscribers but struggles with unverified leads clogging their lists. They set up a Zap where:

• SendPulse triggers when a new subscriber joins via a webinar signup form
• ApproveThis creates an approval task for the sales team to vet lead quality
• If approved, SendPulse adds the lead to a “Hot Prospects” segment; if denied, they’re tagged for re-engagement

Result: Sales productivity increased 20% as reps stopped wasting time on unqualified leads.

2. Compliance-Driven Campaign Reviews

A healthcare SaaS company must legally review all email content before distribution. Their workflow:

• ApproveThis triggers when a new draft campaign is submitted in SendPulse
• Compliance teams review content directly from email notifications
• Once approved, SendPulse automatically schedules the campaign

Result: Reduced compliance review time from 5 days to 12 hours.

3. Dynamic Partner Co-Marketing

A B2B software firm collaborates with channel partners on joint campaigns. Using ApproveThis’ calculated fields:

1. Partners submit campaign requests via a web form
2. ApproveThis calculates proposed costs and routes to relevant approvers
3. Approved campaigns auto-generate SendPulse segments with partner-specific tracking codes

Result: Partner campaign launch time decreased by 65%.

Setup Guide: Connect ApproveThis + SendPulse in 15 Minutes

Step 1: Create a Zapier account if you don’t have one. Both ApproveThis and SendPulse offer pre-built Zapier integrations.

Step 2: Choose your trigger event. Common options:

- New SendPulse subscriber → Create ApproveThis request
- Approved request in ApproveThis → Update SendPulse subscriber
- Denied request → Unsubscribe user in SendPulse

Step 3: Map critical data fields between systems. For a compliance approval flow:

SendPulse Campaign ID → ApproveThis “Campaign Reference” field
ApproveThis Decision → SendPulse “Approval Status” tag

Step 4: Activate your Zap. Test by creating a sample submission in SendPulse and verifying the approval flow works end-to-end.

Pro Tip: Use ApproveThis’ calculated fields to auto-flag campaigns exceeding budget thresholds before they reach SendPulse.

Team-Specific Advantages

Marketing Teams

Accelerate campaign launches by eliminating approval delays. Route content reviews to legal, then auto-publish approved versions via SendPulse. Use real-time dashboards to track where campaigns are stuck.

Operations Teams

Automatically archive denied campaign requests rather than manually updating spreadsheets. Set up approval chains where high-cost items require CFO sign-off before reaching SendPulse.

Client Services Teams

Share campaign proofs with external clients via ApproveThis’ email approvals. Clients can review/approve without SendPulse logins, maintaining security and reducing support tickets.

Critical Features That Make It Work

Email-Based Approvals: Stakeholders can approve/deny from their inbox – critical for execs who won’t log into another system.

Approval Thresholds: Auto-approve campaigns under $1k, but require VP review for anything above. SendPulse only receives vetted budgets.

Vacation Delegation: If a key approver is OOO, requests automatically reroute to their deputy. No more campaigns stuck in limbo.

Start Optimizing Your Workflows Today

The ApproveThis-SendPulse integration via Zapier isn’t just about speed – it’s about creating audit-ready processes that scale. Marketing leads get campaigns out faster, finance maintains budget control, and clients see professional collaboration workflows.

Ready to eliminate approval bottlenecks? Start your ApproveThis free trial or explore SendPulse’s automation features. For technical teams, browse pre-built Zapier templates to launch your first integration in under an hour.