
ApproveThis manages your Cflow Integration approvals.
April 17, 2025
Integration Category: Developer Tools
Why Approval Automation Matters Now
Businesses using Cflow already know the value of structured workflows. But when approvals get stuck in email chains or spreadsheets, even the best processes slow down. ApproveThis adds precision to Cflow's automation by handling one critical piece most tools ignore: human decisions.
Together, they create closed-loop automation where Cflow manages the workflow steps and ApproveThis ensures decisions happen fast. Marketing teams get creative assets approved before deadlines. Operations teams process vendor contracts without chasing signatures. Finance approves budget exceptions in real time during quarter-end crunches.
What Cflow Does Best vs. Where ApproveThis Excels
Cflow shines at routing standardized requests through predefined steps - think employee onboarding checklists or IT equipment provisioning. But when a process requires multiple decision points (like budget approvals for a project), teams often resort to manual follow-ups.
ApproveThis specializes in decision routing logic that Cflow doesn't natively handle:
- Multi-tier approvals where different stakeholders must sign off based on amount, department, or project type
- Automatic delegation when approvers are OOO
- Real-time calculations to determine approval paths (e.g., "If total exceeds $5K, escalate to CFO")
Through Zapier, these platforms exchange data exactly when needed. A Cflow workflow triggers an approval chain in ApproveThe moment a threshold is met, then feeds the decision back to keep processes moving.
Real-World Use Cases Across Industries
Procurement Teams: From Request to PO Without Delays
A manufacturing company uses Cflow to manage purchase requests. When a request exceeds a plant manager's approval limit, ApproveThis automatically routes it to regional leadership. Approvers get email notifications with one-click approve/reject options - no need to log into Cflow. Approved requests trigger POs in their ERP; denied ones alert the requester with reasons.
Marketing Agencies: Client Approvals That Don’t Kill Momentum
When a Cflow task for campaign copy reaches the "Client Review" stage, ApproveThis sends a branded approval portal link. Clients review directly on mobile, add comments, and sign off. The team skips weekly status meetings because they see real-time approval statuses in Cflow.
Healthcare Networks: Compliance-Driven Approvals
A hospital chain automates medical supply requests in Cflow. ApproveThis adds compliance checks - if a request includes restricted items, it requires pharmacy board approval. All decisions are logged with timestamps and reasons for audits.
Key Integration Scenarios
1. Auto-Escalate Critical Requests
How it works: New Cflow requests → ApproveThis checks amount/department → Routes to correct approvers → Decision updates Cflow.
Impact: A construction firm reduced equipment approval times from 72 hours to 4 hours by auto-routing based on project budgets.
2. Two-Way Sync for Multi-App Workflows
How it works: ApproveThis approvals trigger Cflow draft requests → Teams add specs → Final submission auto-approved if within guidelines.
Impact: An e-commerce company uses this for vendor onboarding - legal approves terms in ApproveThis, then ops builds out the supplier profile in Cflow without re-review.
Setup Guide: Connect in 15 Minutes
- Map Your Decision Points: Identify which Cflow workflows need approvals (e.g., purchases over $1K, content requiring legal review).
- Build ApproveThis Templates: Replicate approval logic with conditional routing and thresholds.
- Connect via Zapier: Use triggers like "New Cflow Request" to start ApproveThis workflows, and "Approval Decision" to update Cflow.
Pro Tip: Start with one high-impact process like travel expense approvals before scaling to complex workflows.
Why Teams Choose This Combo
Finance Teams
Eliminate invoice approval bottlenecks. Configure thresholds so routine payments auto-approve while exceptions get fast-tracked to managers. Built-in audit trails simplify SOX compliance.
HR Departments
Onboard new hires faster. When Cflow triggers equipment setup tasks, ApproveThis automatically gets IT approval for laptop allocations based on role.
Operations Managers
Prevent process leaks. Approval rules in ApproveThis ensure no Cflow request progresses without sign-offs from safety, procurement, and logistics teams.
Beyond Basic Approvals: Advanced Features
ApproveThis adds layers Cflow can't handle alone:
Calculated Fields: Automatically determine approval paths. Example: "If total contract value > $15K and duration > 12 months, require legal + CFO approval."
Approval Groups: For capital expenditures, require consensus from engineering, finance, and facilities in one step.
No Extra Licenses: External partners approve via email portals - they don’t need Cflow logins.
Getting Started
ApproveThis integrates with Cflow through Zapier, requiring no custom code. To build your first workflow:
- Create a free ApproveThis account
- Connect to Cflow using Zapier triggers/actions
- Test with a low-risk process like internal swag requests
For complex scenarios like multi-country approvals or compliance-heavy industries, schedule a demo to see custom logic options.
The Bottom Line
Cflow automates the workflow - ApproveThis automates the decisions. Together, they remove the two biggest process bottlenecks: waiting for information and waiting for approvals. Companies using both platforms report 60% faster cycle times on critical requests and 90% fewer "follow-up" meetings.
Ready to stop chasing approvals? Start your free trial or book a personalized demo to see how it works with your Cflow setup.
Integrate with Cflow Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Cflow
Suggested workflows (and their Zapier components) for Cflow
Create approval requests for new Cflow requests
When a new request is created in Cflow, this integration sends the request for approval via ApproveThis. It triggers immediately, streamlining your approval workflow. *Note: Ensure your approval thresholds are configured in ApproveThis.*
Zapier Components

Trigger
New Request
Triggers when a new request is created in a workflow.
Action
Create Request
Creates a new request, probably with input from previous steps.
Submit Cflow requests on approval outcomes
When an approval decision is made in ApproveThis, this integration creates and submits a new request in Cflow based on the outcome. It helps ensure timely follow-up actions after an approval decision. *Note: Verify integration settings in both systems.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create a Request and Submit
Creates a new request in the selected process, populates the fields and submits it for processing. All field validations and rules are evaluated and the request may move to next stage based on the rule conditions.
Create draft Cflow requests for new approval workflows
When a new approval workflow is initiated in ApproveThis, this integration creates a draft request in Cflow. It streamlines the setup process by preparing a request for further customization. *Note: Customize draft settings as needed.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create a Draft Request
Creates a new request in the selected process, populates the fields and saves it as a draft. This also emails the process initiators that a new draft request is waiting to be submitted.
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