Why Your Sales Team Hates Your Current Approval Process
Let's be real - your sales team didn't sign up to chase down approvals in Slack threads or dig through email chains that look like a reply-all apocalypse. Meanwhile, your ops team is drowning in manual data entry between your CRM and whatever janky approval system you're Frankensteining together. That's where pairing ApproveThis with MyDesk changes the game.
MyDesk keeps your sales pipeline moving with its dead-simple CRM, while ApproveThis acts like the traffic cop for every decision that needs a green light. Connect them through Zapier, and you've just turned approval bottlenecks into automated handoffs that even your most spreadsheet-loving finance manager will appreciate.
What Happens When Approval Automation Meets CRM Data
These two platforms aren't just "playing nice" - they're covering each other's blind spots. MyDesk tracks the what (appointments, contacts, deals), while ApproveThis handles the who-should-sign-off-on-this and did-they-actually-do-it-yet. Together, they create closed-loop processes where:
- Every CRM action that needs oversight gets it automatically
- Approval statuses update CRM records without human babysitting
- External partners can approve things without CRM access
Take that consulting firm with 200 employees who needs client sign-offs on project changes. Their MyDesk tracks the engagement, ApproveThis handles getting approvals from people who've never even heard of MyDesk, and Zapier makes sure everyone's looking at the same numbers.
Real Workflows for Teams Who Actually Want to Hit Quota
1. Auto-Escalate Big-Ticket Appointments
When your AE books a $50k demo in MyDesk, ApproveThis checks:
- Does this prospect actually fit our ICP?
- Do we need legal to review the NDA?
- Should a VP jump on this call?
For a medical device distributor, this means compliance reviews happen before sales reps promise anything that'll make legal twitch. Approvers get emailed directly - no need for MyDesk licenses - and the deal either progresses or gets re-routed instantly.
2. Stop Ghosting New Contacts
Your SDR adds a Fortune 500 lead in MyDesk? ApproveThis immediately:
- Flags if the contact's role matches your buyer persona
- Pings the right sales manager for territory assignment
- Creates approval tasks if competitor ties exist
A commercial real estate firm uses this to prevent junior brokers from accidentally poaching accounts. Approval groups in ApproveThis ensure two partners sign off before anyone touches a sensitive lead.
3. Kill Zombie Deals in Your Pipeline
When ApproveThis approves a contract renewal, MyDesk automatically:
- Creates follow-up tasks for CSMs
- Updates opportunity stages
- Triggers discount approval workflows if needed
An enterprise SaaS company eliminated $120k in stale deals last quarter by auto-archiving anything that didn't get approved within SLA. Their sales ops lead now sleeps past 6 AM.
Setup That Doesn't Require an IT Degree
If you can make a Zapier account (free tier works), you're qualified:
- Connect MyDesk and ApproveThis in Zapier (takes 2 minutes)
- Pick a trigger - like "New Appointment" in MyDesk
- Map critical fields: Deal size > Approval threshold, Contact info > Approver email
- Test with a $1 deal to see approvals flow
Pro tip: Use ApproveThis' calculated fields to auto-route requests. Example: If MyDesk shows a deal size over $25k, ApproveThis adds the CFO to the approval chain without you lifting a finger.
Who Actually Benefits From This Mashup?
Sales Leaders
Your reps stop guessing who needs to approve discounted deals. Custom workflows in ApproveThis enforce approval matrices based on MyDesk data - deal size, product mix, customer tier. Plus, real-time dashboards show exactly where bottlenecks are forming.
Operations Teams
Auto-create MyDesk companies when ApproveThis requests come in. Example: A logistics company automatically generates client records when procurement approvals happen, syncing contract details without double entry.
Finance & Legal
Approval thresholds in ApproveThis mean small contracts auto-approve, while big ones get flagged. Vacation delegation ensures someone always picks up the slack - no more "Waiting on Karen from Legal" statuses because she's trekking in Nepal.
But Wait - There's Actual Substance
This isn't just about moving data between apps. The combo solves real headaches:
Audit Trails That Don't Suck
Every MyDesk activity tied to an approval has a timestamped record in ApproveThis. When compliance asks who approved that non-standard SLA, you're not scrambling through deleted Slack messages.
External Approvals Without the Security Nightmare
Client needs to sign off on a proposal? Send them an ApproveThis link that works without giving them MyDesk access. They click approve, MyDesk auto-updates the opportunity stage, and your deal desk gets notified - all without exposing your CRM.
Scenario Planning That Works
Run "what if" approval scenarios directly from MyDesk data. Example: A manufacturing rep can simulate approval paths for bulk orders using ApproveThis' conditional logic before even submitting the request.
The Part Where We Tell You What to Do Next
If you're manually bridging approvals between your CRM and... well, anything:
- Grab an ApproveThis trial (takes 3 minutes)
- Pick one high-friction approval process to automate with MyDesk
- Use the pre-built Zapier templates to connect them
Or, if you'd rather have someone show you the ropes, book a 12-minute demo where we'll map out your messiest approval process and automate it live.
FAQ for the Skeptics
"We have custom approval rules - will this break them?"
ApproveThis handles multi-step approvals with conditional logic. If your rules can be written down, they can be automated. We've seen everything from "Require 3 VP signatures for deals over $1M" to "Only approve marketing spend if the campaign targets these verticals."
"Our approvers barely check email - how's this better?"
ApproveThis sends reminders, escalates stale requests, and lets approvers delegate when they're OOO. Plus, you can set up SMS notifications if email isn't cutting it.
"What if we need to change approval flows later?"
Update the workflow in ApproveThis once, and it applies to all future MyDesk triggers. No need to beg IT for help or redo Zaps every time your approval matrix changes.
Integrate with MyDesk Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for MyDesk
Suggested workflows (and their Zapier components) for MyDesk
Create approval request for new appointments
When a new appointment is created in MyDesk, an approval request is automatically created in ApproveThis to validate meeting details. Note: *Ensure all appointment information is correctly mapped.*
Zapier Components

Trigger
New Appointment
Triggers when a new Appointment is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create company for new approval requests
When an approval request is initiated in ApproveThis, a new company is automatically created in MyDesk to capture customer details. Note: *Verify that all required company fields are configured in MyDesk.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Company
Creates a Company.
Create approval request for new contacts
Whenever a new contact is added in MyDesk, an approval request is created in ApproveThis to verify the contact details rapidly. Note: *Ensure phone numbers and emails are accurately mapped.*
Zapier Components

Trigger
New Contact
Triggers when a new Contact is added to a Company.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create task for approved requests
When a request is approved or denied in ApproveThis, a new task is automatically created in MyDesk to follow up on the decision. Note: *Confirm that task assignments align with company protocols.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Task
Creates a Task.
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