ApproveThis manages your mallabe Images Integration approvals.

When Approval Processes Meet Image Automation

Let's be real – nothing kills momentum like waiting for Karen from accounting to approve your product photos. But what if you could automate the grunt work and keep stakeholders in the loop without playing email tag? That's where ApproveThis and mallabe Images come in clutch.

mallabe handles the image processing heavy lifting – resizing, compressing, flipping – while ApproveThis automates the approval circus. Connect them through Zapier, and you've got a system where images get processed only after the right people sign off, and approvals trigger automatic edits. No more chasing down signatures or manual file conversions.

Why This Combo Works for Mid-Sized Companies

Teams between 50-5k employees get squeezed hardest by approval bottlenecks. You're big enough to need structure but small enough that every delay hurts. Here's how this integration solves that:

For Marketing Teams

Imagine your designer resizes a banner ad in mallabe. Instead of Slack-bombing three managers for approval, ApproveThis automatically routes it based on budget size. Approved? The file auto-pushes to your CMS. Denied? The requester gets rejection reasons with one click.

For E-Commerce Operations

Product shots need compression before going live. Set a rule where any image under $50 COGS auto-approves after basic edits, while premium products require merchandising team review. No more overpaying for cloud storage on unapproved assets.

Bonus Perks You'll Actually Use

ApproveThis doesn't make approvers jump through hoops – they can approve via email without needing mallabe logins. Vacation delegation means projects don't stall when someone's OOO. And calculated fields automatically flag high-res images that would bloat your servers.

Real Workflows That Don't Suck

1. The Quality Control Loop

Scenario: Agency client needs 50 resized social media images by EOD.

Zapier Flow:

1. mallabe triggers "Image Resized" event
2. ApproveThis creates approval request with preview
3. Client approves directly from email
4. Approved files auto-send to client's DAM

Why it works: Clients can't claim they didn't see the proofs, and your team avoids 50 separate "Looks good?" emails.

2. The Post-Approval Power Move

Scenario: Approved product images need compression for faster page loads.

Zapier Flow:

1. ApproveThis sends "Approved" trigger
2. mallabe compresses image to preset specs
3. Compressed version saves to CDN

Killer feature: Approval thresholds mean small edits auto-approve while major changes route to managers. No micromanaging needed.

3. The Orientation Fix

Scenario: User-generated content needs flipping before brand review.

Zapier Flow:

1. New approval request in ApproveThis
2. mallabe auto-flips image based on template
3. Pre-formatted version awaits review

Pro tip: Use calculated fields to detect orientation issues and trigger flips only when needed.

Setting This Up Without Losing Your Mind

Zapier makes this stupid simple – we're talking 15-minute setup:

1. Create Zapier account (free tier works)
2. Choose mallabe Images as trigger app
3. Pick event (resize/compress/etc.)
4. Connect ApproveThis as action app
5. Map fields (image URL, requester email)
6. Test with a real file

Pro move: Use approval groups for multi-team signoffs. Example: Legal approves copyright info while Design checks image quality – happens in parallel, not sequence.

Who Actually Benefits From This?

Marketing Teams Drowning in Asset Reviews

Auto-route social media graphics based on campaign budget thresholds. $5k+ spend? Needs CMO approval. Under $500? Auto-approved after mallabe resizing.

E-Commerce Teams Scaling Product Listings

New product images get compressed to standardized sizes post-approval. No more manual optimization before upload to Shopify or BigCommerce.

Dev Teams Managing App Assets

App icons and screenshots automatically flip/resize based on platform specs after engineering sign-off. QA gets exactly what they need without back-and-forth.

The Bottom Line

This isn't about doing more – it's about eliminating the crap that slows you down. ApproveThis + mallabe Images via Zapier gives you:

• No more approval black holes
• Automatic image processing based on real decisions
• One less excuse for missing deadlines

Best part? Approvers don't need mallabe licenses. Clients, contractors, execs – they can all review via email without jumping through hoops.

Time to Stop "Managing" Workflows

If you're still herding image approvals through email chains or Slack threads, you're leaving hours on the table every week. Book a 15-minute demo to see how this integration works in real life. Or start a free trial and connect your first Zap in the time it takes to drink your morning coffee.

Either way, stop letting approval bureaucracy kill your team's velocity. The tools exist – time to use them.