ApproveThis manages your Postscript Integration approvals.

When Approval Chaos Meets SMS Marketing

Let's be real - getting five people to approve a single SMS campaign is like herding cats with laser pointers. Meanwhile, your Shopify store's marketing team is trying to send time-sensitive promotions through Postscript, and legal's sitting on a compliance question from 1998. This is why we built the ApproveThis + Postscript integration through Zapier. It's not about replacing how you work - it's about stopping approval bottlenecks from killing your SMS marketing momentum.

Why This Combo Doesn't Suck

ApproveThis handles the bureaucratic stuff (approvals, compliance checks, stakeholder sign-offs) while Postscript does what it's good at - sending effective SMS campaigns at scale. Together through Zapier, they create a clear division of labor:

• Postscript: Collects subscriber data, triggers campaigns, manages opt-ins
• ApproveThis: Routes compliance approvals, handles legal reviews, escalates stuck requests

The magic happens in the handoff - when a Postscript event (new subscriber, collected email, campaign trigger) automatically creates an approval request, then pushes approved content back into Postscript. No more spreadsheets, forwarded emails, or "Did you see my Slack?"

Real-World Uses That Don't Require a PhD to Set Up

1. Compliance Teams Stopping $15k TCPA Fines

When a new subscriber opts in through your Postscript campaign, ApproveThis can automatically:

- Route the opt-in record to legal for TCPA compliance review
- Escalate to CMO if response isn't given in 48hrs
- Log approved subscribers with timestamps for audits

Who needs this: Any retailer running SMS promotions in regulated industries (CBD, alcohol, pharma) where opt-in compliance isn't optional.

2. Marketing Ops Teams That Actually Launch Campaigns On Time

Your team creates a Postscript SMS blast for Black Friday. Instead of chasing down 7 approvers, ApproveThis:

- Routes copy to legal, then product team, then CMO in sequence
- Uses calculated fields to auto-approve discounts under 20%
- Sends approved campaign back to Postscript with one click

Who needs this: E-commerce brands running 10+ concurrent SMS campaigns where version control becomes a nightmare.

3. Customer Support Not Dropping the Ball

When a VIP customer texts "CANCEL" to your Postscript number, ApproveThis can:

- Trigger retention offer approval workflow
- Route to customer success lead based on CLV tier
- Auto-send approved offer via Postscript within 15 minutes

Who needs this: Subscription businesses where saving high-value accounts requires fast, approved responses.

Features You'll Actually Use (No Bloatware Here)

While we're proud of our 27+ approval features, these matter most for Postscript users:

Email approvals: Legal counsel doesn't need another login - they can approve/deny directly from Outlook.
Threshold auto-approvals: Discounts under 20%? Auto-approved. Over 20%? Routes to CFO.
Vacation coverage: When your CMO is hiking in Patagonia, approvals automatically reroute to CRO.

Setup That Takes Less Time Than Your Daily Standup

1. Connect Zapier to both ApproveThis and Postscript
2. Pick your trigger (new subscriber, campaign request, etc.)
3. Map approval steps to your existing hierarchy
4. Test with a $10 test campaign
5. Go live and watch 37 approval-related Slack channels go quiet

Who Benefits Besides Your Sanity?

Marketing Teams

Stop being the approval middleman between legal and Postscript. Set it once, then focus on actual marketing.

Legal/Compliance

Review SMS campaigns in context with full audit trails, not via frantic 4pm emails with "URGENT" in the subject line.

Customer Support

Escalate retention offers faster without needing 3 approvals to send a 15% discount code.

The Cold Hard Benefits

- Cut 2-5 days off SMS campaign launch timelines
- Reduce compliance risks with automatic audit trails
- Let external partners approve without Postscript logins
- Actually use Postscript's automation features without approval bottlenecks

Common Objections (And Why They're Wrong)

"We already have Asana for approvals!"
Cool - so you enjoy digging through 12 subtasks to find who approved what version of an SMS campaign? We don't either.

"Legal prefers email chains!"
Exactly. They can keep using email - ApproveThis sends approvals/rejects through email without requiring logins.

When to Keep Doing Things the Hard Way

If you enjoy:
- Playing approval detective across 7 tools
- Explaining campaign delays because "Jenny was OOO"
- Manual compliance audits every quarter
...then maybe skip this integration.

Next Steps That Don't Involve a Sales Pitch

1. Register for ApproveThis (free 14-day trial)
2. Connect to Postscript via Zapier (takes 8 minutes)
3. Automate one approval process this week
4. Go home early when you realize how much time you saved

Or if you're the cautious type, book a 12-minute demo where we'll show how other retailers cut SMS campaign approvals from 5 days to 8 hours. Your choice.