
ApproveThis manages your Hootsuite Integration approvals.
April 17, 2025
Integration Category: Social Marketing
Why This Integration Isn’t Just Another Buzzword
Let’s cut through the noise: social media moves fast, but most approval processes don’t. Hootsuite helps you schedule posts across 20+ platforms. ApproveThis makes sure the right people actually approve those posts before they go live. Together? They turn your social media calendar from a potential liability into a well-oiled machine.
Here’s the ugly truth most mid-sized companies face:
- Marketing teams waste hours chasing down approvals in Slack/email
- Legal constantly misses review deadlines because requests get buried
- Regional managers accidentally approve posts for wrong locations
This integration through Zapier fixes that by creating a clear chain of command inside your existing Hootsuite workflow. No more “I thought Karen approved that!” moments.
Real-World Uses That Don’t Suck
Use Case 1: No More Rogue Tweets
When your social media coordinator schedules a post in Hootsuite, ApproveThis automatically:
- Routes it to the right approvers based on campaign type (ex: legal for compliance issues, regional manager for location-specific posts)
- Sends email/Slack reminders if approvals stall
- Blocks auto-posting until all required sign-offs are in
Who actually uses this?
A healthcare company we work with auto-routes any post containing medical claims through legal + compliance teams. Their social media manager told us: “Before, we’d find out about compliance issues after posts went live. Now? Zero red flags in 8 months.”
Use Case 2: Approval ≠ Action
When an ApproveThis request gets greenlit, Zapier automatically:
- Pushes the approved content back to Hootsuite
- Updates scheduling based on approver feedback (ex: delaying a product launch post if legal requests edits)
- Logs every approval decision with timestamps in both systems
Why this matters:
An e-commerce client handles 500+ Black Friday posts across 12 regions. Their VP of Marketing said: “Last year, we had stores running promotions for wrong time zones. This year? Each regional lead gets their own approval queue. Simple fix, massive results.”
Setup That Won’t Make You Want to Quit
If you’ve used Zapier before, this takes 9 minutes. If not? Maybe 12.
- Connect Hootsuite and ApproveThis to your Zapier account
- Choose your trigger: “New Post Scheduled” in Hootsuite
- Set conditions: Route posts to different approval workflows based on:
- Campaign tags (ex: #holiday2024 goes to CMO + Legal)
- Post type (ex: Instagram Reels need brand team approval)
- Budget thresholds (ex: Any post mentioning $100+ discounts needs CFO sign-off)
- Test with a dummy post
Pro Tip: Use ApproveThis’ calculated fields to auto-flag posts that mention specific keywords (ex: “sale”, “limited time”) for extra scrutiny.
Department-Specific Wins
Marketing Teams: Stop Playing Approval Tag
Your social media manager isn’t paid to babysit execs for approvals. With vacation delegation:
- If the CMO is out, requests auto-reassign to the CCO
- Approval thresholds mean small-budget posts (<$500) skip straight to publishing
- Real-time dashboards show exactly where each post is stuck
Legal/Compliance: Sleep Better at Night
Auto-route any post containing regulated terms (ex: “FDA-approved”, “results guaranteed”) through legal. They can:
- Approve/reject via email without logging into Hootsuite
- Set mandatory comment fields for rejections (“Specify which claim violates FTC guidelines”)
- Get audit trails showing exactly who approved what
External Teams: Clients Who Can’t Mess Things Up
Agencies love this part: client approvers don’t need Hootsuite logins. Send them an ApproveThis link where they can:
- View the scheduled post exactly as it’ll appear online
- Approve/request changes without accidentally editing the copy
- Get automatic reminders 24/48 hours before deadlines
Why This Beats “Just Using Hootsuite’s Built-In Approvals”
Hootsuite’s native approval system works… if you have 3 users and post twice a week. For companies scaling beyond that:
- No conditional logic: Every post goes to the same people
- No email approvals: Approvers must log into Hootsuite
- No audit trails: Can’t prove who approved controversial posts
ApproveThis adds layers Hootsuite can’t:
- Multi-step approvals (ex: Creative Director → Legal → CMO)
- Auto-escalation if deadlines pass
- Dynamic fields that adjust based on post content
Ready to Stop Playing Whack-a-Mole with Approvals?
If your social media process involves more back-and-forth than actual strategy, it’s time to fix the bottleneck. This integration isn’t magic—it’s just smart workflow design.
Next steps:
- Register for ApproveThis (free 14-day trial)
- Book a 20-minute demo to see custom approval flows for your Hootsuite setup
- Forward this to your social media manager before they burn out
Because let’s be real—nobody got into marketing to chase down approvals all day.
Integrate with Hootsuite Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Hootsuite
Suggested workflows (and their Zapier components) for Hootsuite
Create approval requests for new Hootsuite scheduled posts
Streamline your social media approval process by creating an approval request in ApproveThis whenever a new post is scheduled in Hootsuite. This ensures all scheduled content is reviewed and approved before posting, saving time and maintaining brand consistency. *Note: Customize approval workflows in ApproveThis for different social media campaigns.*
Zapier Components

Trigger
New Post Scheduled
Triggers when a new post is scheduled.
Action
Create Request
Creates a new request, probably with input from previous steps.
Schedule Hootsuite messages when approvals are granted
Ensure timely social media communication by scheduling messages in Hootsuite as soon as a request is approved in ApproveThis. This automation integrates approval processes with social media scheduling, reducing manual tasks and improving response times. *Note: Make sure Hootsuite profiles are set for automatic posting once approvals are received.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Schedule Message
Schedules a message to send to one or more social profiles.
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