ApproveThis manages your Testimonial Integration approvals.

When Approval Processes Meet Customer Praise

Let’s be real: collecting customer testimonials should feel like winning a gold medal, not herding cats through a spreadsheet. Meanwhile, getting those glowing reviews approved by legal? That’s where most teams end up in email purgatory. Enter the combo of ApproveThis and Testimonial – like peanut butter and jelly for teams tired of approval gridlock.

Why This Integration Doesn’t Suck

Testimonial makes it stupid simple to collect video reviews and written praise. But here’s the kicker – ApproveThis adds guardrails without bureaucracy. We’re talking about automatically routing new testimonials to the right approver (legal, marketing lead, your picky CEO) the second they’re submitted. No more “Did you see that Slack message from three weeks ago?” garbage.

For the Numbers People

Companies using both tools report cutting testimonial approval times by 60-80%. How? Because ApproveThis handles the “who needs to sign off” math automatically. Set rules like:

• Any testimonial mentioning specific product features → auto-route to product team
• Dollar amounts over $10k mentioned → legal gets a ping

Meanwhile, Testimonial keeps your customer-facing assets organized and ready to deploy the second approvals come through.

Real-World Uses That Don’t Feel Like Corporate BS

1. The “Stop Leaving Money on the Table” Workflow

Marketing teams at SaaS companies waste weeks getting case studies approved. Here’s the fix:

How it works: New testimonial hits Testimonial → ApproveThis triggers a review chain with calculated fields checking for required elements (ROI numbers, specific use cases). If it passes the sniff test, it gets fast-tracked. If not? Sent back to sales with clear revision notes.

Cool kid feature: Use ApproveThis’ approval thresholds to auto-approve submissions from your top-tier clients. Because if Microsoft says they love you, you don’t need three middle managers rubber-stamping it.

2. The “Legal Team Won’t Murder Us” Safety Net

Customer success teams collecting video testimonials often hit a wall: legal needs to vet everything. Cue the three-week delay.

The fix: Every new video testimonial submission in Testimonial triggers:

1. Auto-generated transcript in ApproveThis
2. Side-by-side comparison against compliance guidelines
3. Parallel approvals from legal and marketing

Bonus: Approvers can reject/comment directly from email. No app logins required. (Your external counsel will actually respond before 2025.)

Setup That Doesn’t Require a PhD

If you can make toast, you can set this up:

1. Create Zapier account (free tier works)
2. Choose Testimonial’s “New Testimonial” trigger
3. Connect ApproveThis’ “Create Request” action
4. Map fields (takes 2 minutes)
5. Test with a fake testimonial about your cat

Pro tip: Use ApproveThis’ calculated fields to auto-score testimonials based on criteria like sentiment score or keywords. Send only the best stuff to busy execs for final sign-off.

Who Actually Benefits From This?

Marketing Teams

Stop begging for approvals on time-sensitive campaign assets. Set rules so testimonials meeting specific criteria auto-publish to your website. Everything else gets routed while you focus on actual work.

Customer Success

Close the feedback loop faster. When clients submit testimonials, trigger automatic approval workflows that keep everyone honest. Use vacation delegation so approvals never stall when Karen from legal is on safari.

Sales Teams

Embed approved testimonials directly in proposals using Testimonial’s widgets. ApproveThis ensures every quote is compliance-approved before your AE even asks.

The Secret Sauce Most Miss

ApproveThis doesn’t require approvers to have Testimonial logins. Huge for:

• External clients approving how their testimonials are used
• Cross-department reviews (IT + legal + marketing)

Meanwhile, Testimonial keeps all your social proof organized in one searchable hub. No more digging through old emails for that perfect quote.

When Not to Use This Combo

If your approval process is “the founder forwards emails to their mom,” maybe start smaller. But for teams handling 10+ testimonials monthly with multiple stakeholders? This is your exit from approval limbo.

Bottom Line

Testimonial collects the gold. ApproveThis polishes and certifies it. Together, they turn customer praise into revenue-driving assets faster than your competitors can schedule their next approval committee meeting.

Next steps: Register for ApproveThis, connect your Testimonial account via Zapier, and watch your next case study go from submission to published in under 48 hours. Or schedule a demo if you prefer seeing the magic first.