ApproveThis manages your Boast Integration approvals.

When Approval Bottlenecks Meet Customer Praise

Let’s get real: collecting customer testimonials through Boast is the easy part. The real headache starts when you need three people to sign off on which quote gets plastered on your homepage, whether a case study meets compliance standards, or if that viral-worthy review should go out in tomorrow’s sales email.

This is where ApproveThis comes in - not as another tool, but as the missing layer that lets Boast do what it does best (collecting feedback) while automating the bureaucratic crap that slows down marketing teams, customer success managers, and operations folks.

Why This Combo Works for Mid-Sized Companies

If you’re managing 50-5,000 employees, you’ve likely got:

• Marketing teams drowning in unapproved testimonials
• Legal teams requiring compliance checks on case studies

ApproveThis handles the gatekeeping without making approvers learn Boast. Your GC can review testimonial legality via email while your CMO’s assistant chases down signatures in Slack - all while keeping the Boast interface clean for your community managers.

Four Ways This Integration Actually Gets Used

1. Auto-Flagging New Testimonials for Legal Review

The problem: Your support team collects 50 glowing reviews daily through Boast. 5 need legal approval before being used in ads. Right now, someone’s manually forwarding emails.

The fix: Zapier triggers an ApproveThis workflow whenever Boast gets a new response containing specific keywords (“contract”, “results”, dollar amounts). Legal gets an email with the testimonial text and one-click approve/deny buttons. Approved? It auto-tags in Boast. Denied? It routes to compliance with notes.

Who uses this: Healthcare SaaS companies needing HIPPA-compliant testimonials.

2. Publishing Velocity for Marketing Teams

The reality: Your content team wants to push new case studies fast. Your demand gen lead needs to approve messaging. Your PR agency requires final sign-off.

The shortcut: When a Boast response is published, ApproveThis kicks off a parallel approval chain. Marketing gets the first yes/no, then legal, then external partners. Each rejection restarts the cycle with context. No more “Did you get my Slack about the Johnson quote?”

Who cares: Scaleups prepping for Series B where investor decks need fresh, approved social proof.

3. Turning Approvals Into Automated Follow-Ups

The bottleneck: Sales reps collect testimonials during calls but forget to add them to nurture sequences. CSMs manually track which customers agreed to be case studies.

The flow: When a Boast testimonial gets approved, ApproveThis triggers a Zapier action to enroll that contact in a Boast sequence - whether that’s a “Thanks for your feedback” drip or a “Can we interview you?” campaign.

Use case: Enterprise IT firms where customer references are gold currency during procurement cycles.

4. Keeping Contacts Fresh Without Spreadsheets

The mess: New approval requests often mean new stakeholders. But adding every junior approver as a Boast contact? That’s how you end up with duplicate entries and bounced emails.

The clean-up: Any new ApproveThis workflow automatically checks if the requester exists in Boast. If not? It creates a contact record with role tags (Approver, Legal, etc.). If yes? It updates their info. Now your Boast lists stay clean for actual customer comms.

Setting This Up Without IT Involvement

Here’s why your ops team will actually agree to this:

1. Zapier does the heavy lifting: Pre-built templates for common flows mean you’re not starting from scratch. Zapier’s interface lets non-devs connect ApproveThis triggers to Boast actions in under 15 minutes.
2. Approvers stay in their lane: Legal doesn’t need Boast logins. They approve via email. Sales leads can OK testimonials from Slack. No new tool training required.

Pro tip: Use ApproveThis’ calculated fields to auto-flag testimonials needing review. Example: If a Boast response includes “$” and “ROI”, route to finance + legal automatically.

Where Different Teams Get Their Wins

Marketing: No More Gatekeeping Guilt

Your content team stops being the bad guy who “forgot” to get approvals. Set up parallel approval paths where:

• Product marketing approves technical accuracy
• Brand leads check tone
• Legal verifies compliance

All while keeping the Boast pipeline moving. Delays get automatically flagged when someone sits on a request for 48+ hours.

Customer Success: Reference Selling Made Real

CSMs using Boast can trigger approval workflows the second a client agrees to a case study. Sales gets notified via Slack when it’s approved, complete with pre-vetted quotes for proposals.

Operations: Audit Trails That Don’t Suck

ApproveThis logs every approval/rejection with timestamps and comments. When compliance asks “Why did we publish that testimonial?” you’ve got a chain showing who approved what, when, and why.

The Bottom Line for Companies Over 50 Employees

Boast makes collecting feedback easy. ApproveThis makes acting on it efficient. Together, they solve the unsexy but critical problem of moving from “Great customer quote!” to “That quote is legally vetted, on-brand, and already in our Q2 campaign” without endless meetings.

This isn’t about flashy features. It’s about:

• Cutting the approval process for testimonials from days to hours
• Eliminating the “Who approved this?” panic during audit season
• Letting customer praise actually get used instead of rotting in a Boast archive

Ready to stop being a testimonial bottleneck? Get started with ApproveThis or schedule a demo to see how it plays with your Boast setup.

FAQs for the Skeptical Manager

“We already use Jira for approvals.”
Cool. So do we. ApproveThis sits on top of your existing tools, adding structured workflows without replacing your process.

“Our legal team refuses to use another system.”
Perfect. They’ll approve via email like it’s 1999. Their loss. You still get audit trails.

“We have custom fields in Boast.”
Map them to ApproveThis’ calculated fields. Auto-route testimonials based on deal size, product line, or compliance risk level.