
ApproveThis manages your VoucherConnect Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Voucher Sales Meet Approval Reality
Let's be real - selling gift vouchers should be the easy part of running a business. You create the offer, customers buy, money hits the account. But anyone who's actually dealt with voucher programs knows the hidden tax: approval bottlenecks. Marketing wants to limit discounts. Finance needs to track liabilities. Legal insists on compliance checks. Suddenly your "simple" voucher program has more roadblocks than a DMV office.
This is where ApproveThis and VoucherConnect turn a bureaucratic mess into competitive advantage. VoucherConnect handles the sales machinery while ApproveThis manages the decision-making machinery. Together, they create an audit-ready system that moves at the speed of modern business.
Why This Combo Works Better Than Duct Tape
VoucherConnect excels at the commerce side - creating offers, processing payments, tracking redemptions. But it's not built to answer questions like:
- "Does this 40% off holiday voucher need CMO sign-off?"
- "Why did the intern approve a $250k corporate gift certificate?"
- "Who's covering approvals while our controller is hiking the Alps?"
ApproveThis fills these gaps without requiring your team to live in yet another software platform. Through Zapier, every voucher sale in VoucherConnect can:
- Trigger customized approval chains based on amount, customer type, or product
- Auto-route exceptions to the right decision-maker's inbox
- Update voucher statuses in VoucherConnect once approved
The kicker? Approvers only need email access - no extra VoucherConnect licenses required. Perfect for involving external partners or execs who shouldn't have full system access.
Real-World Fixes for Real Companies
Let's break down how mid-sized teams are using this integration to actually improve their operations:
The Retail Play: Stopping Discount Disasters
Regional clothing chain (87 locations, $220M revenue) was burning $12k/month in unauthorized discounts. Store managers kept approving "special" vouchers for friends/family. Now:
1. Any voucher over 25% discount triggers ApproveThis workflow
2. Requires district manager + CFO delegate approval
3. Approved vouchers get unique codes pushed back to VoucherConnect
Result: 94% reduction in discount abuse, $143k saved in Q1.
The Hotel Hack: Compliance Without Papercuts
Boutique hotel group (22 properties) struggled with manual approval logs during compliance audits. Their fix:
- All spa/restaurant vouchers auto-create ApproveThis requests
- GM must approve within 2 hours or escalation occurs
- Approval timestamps + comments sync to VoucherConnect notes
Outcome: Passed surprise health authority audit with zero findings.
The B2B Move: Closing Corporate Deals Faster
Enterprise software vendor (340 employees) used to lose 1/3 of bulk voucher deals to approval delays. New setup:
● $50k+ voucher purchases in VoucherConnect trigger parallel approvals
● Sales VP + Legal review simultaneously via ApproveThis
● Approved deals auto-generate contracts in their CRM
Impact: Reduced approval time from 6 days to 9 hours average.
Setting Up Your Own Approval Machine
Here's the no-BS guide to connecting these tools:
Step 1: In Zapier, set VoucherConnect's "New Voucher Sold" as trigger
Step 2: Map these critical data points to ApproveThis:
- Voucher amount
- Customer type (B2C vs B2B)
- Any custom fields (expiry dates, special terms)
Step 3: Configure ApproveThis rules:
● Under $500? Auto-approve with finance team notification
● B2B over $5k? Require sales director + legal sign-off
● Holiday season? Add marketing lead to all approval chains
Pro Tip: Use ApproveThis' calculated fields to auto-flag vouchers exceeding monthly sales quotas.
Why Your Finance Team Will High-Five You
ApproveThis brings features that turn voucher management from reactive to strategic:
Approval Thresholds: Automatically escalate high-value vouchers before they hit the books. Set rules like "Any voucher over 15% of average transaction size requires CFO review."
Delegation That Doesn't Suck: Approvers OOO? Responsibilities auto-shift to their deputy without dropping requests in the void.
Real-Time Audit Trails: Every approval/rejection gets timestamped with comments. Exportable reports show exactly who approved what - no more "I thought you handled it!" emails.
When to Keep It Simple
This integration isn't about creating red tape. The smart play is using ApproveThis' conditional logic to reduce unnecessary approvals. Example:
A $50 employee appreciation voucher? Auto-approved with manager CC'd.
Same $50 voucher for a vendor? Require procurement team review.
$500 VIP voucher? Fast-track through pre-approved exceptions.
It's about applying governance where it matters, not everywhere.
The Bottom Line for Growth-Mode Companies
VoucherConnect handles the "sell more" part. ApproveThis handles the "don't get sued" part. Together, they let you:
- Launch promotions faster without compliance anxiety
- Give customer-facing teams controlled spending power
- Turn voucher programs into predictable revenue streams
- Stop being the bottleneck in your own sales process
The best part? You're not building some custom Frankenstein system. It's two focused tools talking through Zapier - set up in an afternoon, adjusted as you scale.
Ready to Ditch Approval Gridlock?
If your voucher program feels like it's being run on sticky notes and crossed fingers, it's time to upgrade. ApproveThis works where your team already does - email, Slack, existing systems. No training wheels required.
Next Steps:
1. Book a 15-minute demo showing VoucherConnect integration
2. Try the pre-built Zapier template with test data
3. Stop explaining to your CFO why another unauthorized discount happened
Because in 2024, approval workflows shouldn't feel like doing taxes with an abacus.
Integrate with VoucherConnect Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for VoucherConnect
Suggested workflows (and their Zapier components) for VoucherConnect
Create approval requests for new voucher sales
Increase control over voucher transactions by automatically creating approval requests when a new voucher is sold. This integration sends voucher details to ApproveThis, streamlining decision-making and ensuring compliance. *Note: Map voucher data appropriately to the approval request fields in ApproveThis.*
Zapier Components

Trigger
New Voucher Sold
Triggers when a new voucher is sold.
Action
Create Request
Creates a new request, probably with input from previous steps.
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