ApproveThis manages your GoTo Webinar Integration approvals.

Why ApproveThis + GoTo Webinar Delivers Real Business Impact

Hosting webinars isn’t just about scheduling an event – it’s about coordinating stakeholders, managing budgets, and maintaining quality control. ApproveThis supercharges GoTo Webinar by adding structured governance to your webinar operations. Together, they eliminate manual follow-ups, reduce errors in event execution, and ensure every decision aligns with your organization’s policies.

Key Benefits Across Teams

Marketing Teams: Automatically flag high-value registrants for account executive review before granting access to premium content. Operations: Enforce budget approvals before committing resources to large-scale webinar production. Compliance Teams: Maintain audit trails showing who approved sensitive content presented during public webinars.

Three Ways to Transform Webinar Workflows

1. Gatekeeper for High-Stakes Registrations

When a Fortune 500 executive registers for your startup’s industry roundtable, immediate visibility matters. Connect GoTo Webinar’s New Registrant trigger to ApproveThis’s Create Request action via Zapier. This automatically routes registrations from specific IP domains or job titles for manual review, preventing competitors from accessing closed-door sessions.

Real-World Example: A cybersecurity firm uses approval thresholds to auto-approve general attendees but requires CTO review for anyone registering with government email domains.

2. Budget-Controlled Webinar Production

ApproveThis’ calculated fields enable dynamic cost projections. When your team initiates a webinar request, the system automatically factors in estimated platform costs, speaker fees, and promotional spend. If the total exceeds department budgets, ApproveThis escalates the request to finance leadership before creating the GoTo Webinar event.

Pro Tip: Combine approval groups with GoTo Webinar’s co-organizer features – when ApproveThis validates the budget, it auto-assists your production team as collaborators in the webinar setup.

3. Automated Compliance Cleanup

When an approved registrant’s legal team denies final participation, ApproveThis triggers GoTo Webinar’s Remove Registrant action through Zapier. This isn’t just about list hygiene – it automatically generates compliance documentation showing the exact approval chain and removal reason.

Implementation Made Simple

Connect GoTo Webinar to ApproveThis in three steps using Zapier:

1. Create a Zap using GoTo Webinar’s trigger (e.g., New Registrant)
2. Select ApproveThis’ “Create Request” action
3. Map critical fields like registrant email, webinar ID, and custom approval notes

ApproveThis requires no coding – configure approval rules using dropdowns for criteria like registrant company size, webinar type, or associated campaign budget. Approvers interact via email without needing GoTo Webinar licenses, making it ideal for cross-company collaborations.

Beyond Basic Approvals: Advanced Features

While most teams start with basic registration reviews, sophisticated users leverage:

• Vacation Delegation: Ensure webinar approvals aren’t delayed when managers travel – temporary approvers receive direct access to GoTo Webinar context
• Conditional Thresholds: Auto-approve free webinars but require CMO sign-off for events exceeding $5K in production costs

Financial Governance Example

A SaaS company’s $20K quarterly webinar budget gets enforced through ApproveThis’ real-time calculations. When a marketer schedules a webinar, the system checks remaining budget, automatically approves if funds exist, or routes to the CFO if exceeding limits. Approved events push to GoTo Webinar with budget codes; denied requests alert the team via Slack.

Why This Integration Beats Manual Processes

Traditional webinar approvals create bottlenecks – marketing waits days for legal to review a slide deck while operations manually cross-checks registrant lists. With ApproveThis and GoTo Webinar:

Speed: Sales engineers get alerted to high-intent registrants within minutes, not days
Accuracy: Auto-removal of denied registrants prevents human data entry errors
Auditability: Every approval ties to specific webinar sessions in GoTo Webinar’s reporting

Getting Started

Ready to transform your webinar operations? Start your ApproveThis free trial or request a custom demo showcasing GoTo Webinar integration. Existing users can browse pre-built Zapier templates in the ApproveThis dashboard under “Webinar Management Accelerators.”

Final Pro Tip

Pair ApproveThis’ email approvals with GoTo Webinar’s registration confirmation emails. Approvers see a branded approval button alongside event details, maintaining professional consistency while reducing login friction.