ApproveThis manages your ScoreApp Integration approvals.

When Approval Workflows Meet Lead Generation

Let’s cut to the chase: ScoreApp helps you collect leads through quizzes. ApproveThis helps you decide what to do with them. Together? They turn "maybe later" into "right damn now." For companies juggling multiple approval layers (we see you, mid-market teams), this integration through Zapier means no more lead limbo - just clean handoffs between data collection and decision-making.

What Happens When You Connect These Tools

ScoreApp’s quizzes generate two things: qualified leads and context about their needs. ApproveThis adds guardrails to how you act on that data. Combine them, and you get:

• Auto-created approval tickets when leads hit specific score thresholds
• Instant visibility on which quiz responses need human review

Example: A marketing agency uses ScoreApp quizzes to qualify content strategy clients. When a lead scores "enterprise tier," ApproveThis automatically routes the lead to both the sales director and legal team for contract review - before the sales rep even finishes their coffee.

Three Ways This Combo Actually Works

1. Lead Sign-Ups → Instant Approval Tickets

How it flows: ScoreApp’s "Lead Signed Up" trigger → ApproveThis creates request → Stakeholders review in ApproveThis or email.

Real use: A B2B SaaS company routes high-value demo requests through ApproveThis to ensure sales doesn’t accidentally double-book enterprise demos. Approvers see the lead’s quiz answers (product needs, budget range) right in the approval ticket.

Why it’s better than doing nothing: Eliminates 24hr email tag between sales ops and field reps. Approval decisions include lead context without jumping between apps.

2. Quiz Completions → Conditional Workflows

How it flows: ScoreApp’s "Quiz Finished" trigger → ApproveThis checks score thresholds → Routes to appropriate team.

Real use: An edtech company auto-escalates low-scoring quiz results to their support team for intervention, while high scorers go straight to sales. All without manual triage.

The ApproveThis twist: Uses calculated fields to apply custom logic based on quiz answers. No coding - just “if score > X, route to Y.”

3. Approval Decisions → Lead Database Updates

How it flows: ApproveThis approval → Update ScoreApp lead details → Keep CRM in sync.

Real use: A healthcare recruiter denies interview requests from candidates who fail compliance checks in ApproveThis. ScoreApp automatically tags these leads as “Requires certs” instead of letting them rot in the CRM.

Bonus points: ApproveThis’ vacation delegation means no approval bottlenecks if a manager’s OOO. The system reroutes automatically - critical for time-sensitive leads.

Why This Matters for Your Team

Marketing Teams

Stop guessing which leads sales actually followed up with. When MQLs require approval before being marked "sales-ready," you get concrete data on what quiz scores correlate to closed deals.

Sales Ops

Enforce lead routing rules without playing police. If enterprise deals need legal review, ApproveThis makes it the system’s problem - not yours.

Finance/Leadership

See real-time approval rates for lead types. Notice that high-scoring quiz leads get stuck in legal review? Maybe adjust your thresholds.

Setting This Up Without Losing Your Mind

1. Connect the apps in Zapier: Zapier’s interface is surprisingly painless here. Pick your ScoreApp trigger (new lead/quiz completion).

2. Map the important data: Pull ScoreApp responses into ApproveThis fields. Pro tip: Use ApproveThis’ calculated fields to auto-set priority levels.

3. Set approval rules: Decide who needs to approve what. Remember - external partners can approve via email without a ScoreApp login.

4. Test with real data: Have someone take a quiz. If the approval ticket includes the right info, you’re golden.

What You’re Not Getting (And Why That’s Good)

This isn’t some “rip out your CRM” play. It’s about adding smart checkpoints where they matter. ApproveThis doesn’t replace your existing tools - it just makes sure humans only touch leads when necessary.

Key limitation: ScoreApp’s quiz data doesn’t auto-sync back to ApproveThis after approvals. But let’s be real - if you’re updating lead details post-approval, you’ve got bigger issues.

Real Companies Using This Combo

(Note: We don’t make up customer quotes. But here’s how actual teams apply this):

eCommerce: Routes wholesale account applications through ScoreApp quizzes. High-volume orders auto-route to finance for credit checks via ApproveThis.

Consulting Firms: New client assessments via ScoreApp trigger proposal approval workflows. Partners approve scope/pricing without digging through emails.

When to Consider This Integration

If any of these sound familiar:

• Sales complains about unvetted leads
• Legal/Finance keeps getting looped in last-minute
• You’re using ScoreApp but not acting on 40%+ of leads

This isn’t magic - it’s workflow hygiene. But hey, clean processes prevent dumpster fires.

Getting Started

1. Sign up for ApproveThis (free trial covers this use case)

2. Connect to ScoreApp via Zapier - about 15 minutes if you’ve done a Zap before

3. Pick one approval process to automate first. We suggest lead scoring thresholds.

Pro tip: Use ApproveThis’ approval groups feature for multi-department reviews. Sales + Legal + Finance can all weigh in without creating a Slack nightmare.

Final Reality Check

This integration works because it’s not another platform. It’s glue between tools you already use. For teams between 50-5k people, that’s the sweet spot - enough complexity to need structure, but no patience for bloated enterprise software.

Bottom line: If your ScoreApp leads deserve faster decisions, make approval routing someone else’s problem. (Spoiler: That someone is ApproveThis.)