
ApproveThis manages your Findymail Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Bureaucracy Meets Prospecting
Let's get real - approval processes are the speed bumps of business operations. Now imagine hitting those speed bumps while trying to chase hot leads through email outreach. That's exactly what happens when your sales team has to pause mid-prospect to get sign-offs from legal, finance, or external clients.
This is where ApproveThis and Findymail come in like a well-oiled machine. One automates the red tape, the other finds the right email addresses. Together? They turn your approval workflows from lead blockers into lead rockets.
Why This Combo Works
Findymail does one thing extremely well: finding accurate professional email addresses faster than your intern can brew coffee. ApproveThis does another: making sure the right people sign off on decisions without playing email tennis. Connect them through Zapier, and you've essentially created an autopilot for compliant outreach.
The Nuts and Bolts
When these tools shake hands via Zapier, three magic things happen:
- Newly discovered emails in Findymail can trigger approval workflows
- Approval requests in ApproveThis can auto-hunt for missing contact info
- Approved/denied decisions automatically verify email validity
This isn't just about saving clicks - it's about eliminating the "hey, can you check with..." back-and-forth that makes sales teams want to throw their monitors out the window.
Real-World Use Cases That Don't Suck
1. The Compliance Sandwich
Picture this: Your sales ops team finds 500 new leads through Findymail. Normally, they'd have to manually export these, beg for legal approval via email, then wait three days to start outreach. With the integration:
- Findymail identifies CEO emails at target accounts
- Zapier automatically creates approval requests in ApproveThis
- Legal team approves/rejects directly from their inbox
- Approved leads flow automatically into your CRM
We've seen SaaS companies cut their lead review time from 72 hours to 4 hours using this setup. That's enough time difference for competitors to swoop in and steal your lunch.
2. The Reverse Lookup
Here's a scenario your sales engineers will love: A new feature request comes in through your product team. Instead of playing detective to find the right stakeholder's email:
- ApproveThis triggers a workflow when engineering submits specs
- Findymail automatically hunts down the decision maker's email
- All info gets packaged into one approval request
An industrial equipment manufacturer used this to reduce their custom quote process from 14 days to 3 days. Their secret sauce? Auto-verifying emails before sending million-dollar proposals.
3. The Cleanup Crew
Ever approved a campaign only to discover half the emails bounce? Try this:
- Marketing gets approval for a new nurture sequence
- ApproveThis automatically triggers Findymail verification
- Invalid emails get flagged before you hit send
A fintech company reduced their bounce rate from 12% to 0.8% using this method. Their sales team stopped getting spam complaints and started getting meetings.
Setting This Up Without Losing Your Mind
Here's the good news: You don't need an IT degree to connect these tools. If you can make toast, you can set this up in 15 minutes:
- Connect the Dots: Create a Zapier account and link both apps
- Choose Your Trigger: Pick whether approvals start in Findymail or ApproveThis
- Test Drive: Run a few test leads through the system
Pro tip: Start with one use case instead of boiling the ocean. Most teams begin with auto-approving Findymail leads under $5k value.
Who Benefits (Besides Your Sanity)
Sales Teams
Your reps stop being approval secretaries. Instead of chasing signatures, they're closing deals. ApprovalThis' email-based approvals mean even external partners can review requests without needing yet another software login.
Operations
Ops leads love the calculated fields feature. Imagine auto-approving leads under certain deal sizes, or escalating high-value prospects directly to execs. Bonus: Vacation delegation means no more "Out of Office" approval bottlenecks.
Finance
CFOs get warm fuzzies from approval thresholds. Set automatic rules like "Any lead requiring >$10k discount needs CFO review." Findymail's verification ensures you're not wasting discounts on bounce-back emails.
The Elephant in the Room: External Approvers
Here's the kicker: ApproveThis doesn't require your clients or partners to have Findymail licenses. They get email links to approve/reject requests - no new logins, no training needed. A medical device company uses this to get FDA compliance sign-offs from external reviewers in half the usual time.
Why This Isn't Just Another Integration
Most app integrations just move data from A to B. This combo actually changes how teams operate:
- Sales development reps (SDRs) can't blast unapproved leads
- Legal automatically audits every outbound email
- Execs see real-time approval metrics
A logistics company using both tools caught a $250k compliance risk because their approval workflow required Findymail verification before contract reviews. That's the kind of ROI that gets you promoted.
Common Objections (And Why They're Wrong)
"We already have approval emails"
Cool. How many get lost in inboxes? ApproveThis adds tracking, reminders, and audit trails to those emails.
"Our CRM does approvals"
Does it verify email validity? Handle multi-team sign-offs? Create compliance reports? Thought so.
"We'll set it up later"
Said every team that missed their quarterly targets because leads went stale.
Getting Started Without the BS
Here's your playbook:
- Pick one process that currently uses email approvals
- Map out who needs to approve what
- Set up a test Zapier integration
Most teams see value in the first week. One e-commerce company processed 37% more influencer partnerships by using ApproveThis thresholds to auto-approve small creators while flagging big names for legal review.
Bottom Line
Approval processes shouldn't be where deals go to die. When you combine Findymail's email superpowers with ApproveThis' workflow engine, you get compliant outreach that moves at the speed of sales.
Register for ApproveThis or schedule a demo to see how it works. Your future self (the one hitting quota every month) will thank you.
Integrate with Findymail Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Findymail
Suggested workflows (and their Zapier components) for Findymail
Create approval request for new contact emails
When a new contact is found in Findymail, create an approval request in ApproveThis. This integration streamlines the process of verifying email leads and ensures that follow-up activities are authorized.
Zapier Components

Trigger
New Contact
Triggers when a new email is found.
Action
Create Request
Creates a new request, probably with input from previous steps.
Find email for new approval requests
When a new approval request is initiated in ApproveThis, use Findymail to locate an email address based on provided details. This automation speeds up the process of gathering accurate contact information for further review.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Find Email
Finds an email address from a full name and a website domain.
Verify email for approved requests
Once an approval request is approved or denied in ApproveThis, verify email deliverability in Findymail. This integration ensures that only valid emails are processed after an approval decision is made.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Verify Email
Verifies deliverability of an email
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