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Stop Chasing People for Decisions They’d Make in Seconds

Approvers respond directly from their email or Slack — no login, no separate tool, no follow-up needed. Every decision is timestamped and logged automatically.

You know the approval itself takes thirty seconds. It is everything around it that takes three days — the reminder emails, the desk visits, the “just bumping this to the top of your inbox” messages that make you feel like a human notification system.

ApproveThis removes the friction between the request and the decision. Approvers click Approve or Deny right where they already are — their inbox, their Slack channel — without creating an account or logging into anything. You stop chasing. They stop avoiding. Everyone who needs to know, knows. Approvals close on their own.

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THE APPROVER'S EXPERIENCE

One Click in Their Inbox. Decision Logged, Audit Trail Complete.

You send the approval request. The approver intends to look at it after their 2pm call. Then it sinks below the fold. Three days later you follow up. They apologize, say they will get to it today. A week has passed — and the decision itself takes ninety seconds.

The friction is not in the decision. It is in everything around it: the login, the dashboard, the "what's the URL for the approval thing again?" The wall between your request and their response is not high. It is just unnecessary.

YOUR SAFETY NET

Set the Rules Once. The System Follows Up for You.

You have a mental model of every approver's response pattern. Steve responds to the first reminder. Janet needs three. David is traveling until Monday — but nobody told you, so you sent two follow-ups to a person on a beach in Portugal. When he gets back, there are four reminder emails stacked in his inbox and he is annoyed at you for something you could not have known.

You are not managing approvals. You are managing people's attention — manually, from memory, one reminder at a time.

Meet Approvers Where They Are

One Approval Request. Every Channel They Actually Use.

You already know which channel each approver ignores. The client VP does not check Slack. The designer never reads email past noon. The field contractor does not know there is a pending approval because nobody thought to text them. The notification was sent. The person never saw it. And you have no way to tell the difference between "saw it and is deciding" and "never saw it at all."

For teams managing approvals across multiple clients, the problem compounds. Each client's team has different communication norms. One lives in Slack. Another barely checks email. A third wants a text for anything urgent. You cannot customize notification channels per client — so you blast everything through email and hope.

Email: One-Click Approvals with Full Context

The approval request arrives with everything the approver needs embedded directly in the email — request details, file thumbnails, spreadsheet previews, PDF first pages. They click Approve, Deny, or Request Changes without leaving their inbox. Every one-click decision is timestamped and recorded.

Slack: Approve Directly from the Conversation

The native Slack app delivers approval requests with interactive Approve and Deny buttons right in the Slack message. Approvers respond without switching tools, without opening a browser, without breaking their flow. The decision is logged to the same record as every other channel.

SMS: Critical Alerts That Cut Through the Noise

Text alerts for critical approval events — configurable by event type and priority level. When an approval is urgent and the approver is away from their desk, SMS reaches them where email and Slack cannot. Non-urgent notifications stay in the channels that handle volume. Urgent ones go straight to their phone.

Webhooks: Push Approval Events to External Systems

For teams that integrate approval workflows into larger operational systems, outbound webhooks push approval events — created, approved, denied, cancelled — to any external endpoint. Conditional logic controls which events fire. Retries handle failures automatically.

You Control the Volume

Notification fatigue is real. ApproveThis does not solve the channel problem by adding more noise — it solves it by giving you control. Toggle notification types per event. Set role-based defaults so new approvers get sensible settings from day one. Let individuals override those defaults for their own preferences. The result: every approver gets notified through the channel that works for them, at the frequency that respects their attention.

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CONTEXT THAT STAYS WITH THE DECISION

Every Question and Rationale — Attached to the Approval, Not Your Inbox.

The approval is not always a one-click decision. Sometimes the approver has a question. Sometimes they need clarification from legal before they can sign off. Sometimes the client says 'love it, but make the headline bigger' and that feedback needs to reach the designer, the account lead, and the revision record — not just one person's email thread.

When discussion happens outside the approval, it fragments. Nine emails across four inboxes. A Slack DM that nobody saved. A forwarded thread missing the critical reply. Six months later, someone asks 'why was this approved despite the non-standard clause?' and you are reconstructing the rationale from memory and partial email searches.

STAKEHOLDER VISIBILITY

Stay Informed Without Becoming a Bottleneck.

Some people need to know what was approved without being the one who approves it. Maria walks into the leadership meeting and her CEO asks about the status of the vendor contract review. She does not know. She was not part of the approval chain, and nobody thought to update her. She opens Slack and sends three messages asking three people for a status she should have had before the meeting started.

Carl has a different version of the same problem. He does not need to approve every contract — but he needs to see what is being approved. Without a way to observe workflows, his only options are bad ones: insert himself as an approver on everything (bottlenecking workflows that do not need his decision) or remove himself entirely (and hope nothing non-compliant slips through). Oversight should not require a signature.

Approvals Close While You Focus on the Work That Matters.

Every feature you just read about — one-click email decisions, automated reminders, Slack and SMS notifications, threaded discussion, stakeholder visibility — is included on every plan. Try it free for 14 days.

No credit card required · Set up in under 2 minutes · All features from $19/mo