ApproveThis manages your Trengo Integration approvals.

When Approval Meets Action

Let's cut through the noise: Your customer support team uses Trengo to manage 12 different messaging channels. Your operations team uses ApproveThis to stop random spending and keep projects moving. But right now, these two systems might as well be shouting into separate voids. Every time a customer asks for something that needs internal approval - a refund, a custom order, expedited shipping - your team plays middleman in a game of telephone that burns time and creates errors.

Here's the fix: Connect Trengo and ApproveThis through Zapier, and watch those handoffs between customer conversations and internal decisions become automatic. We're talking about turning "Hey, can you approve this?" Slack pings into structured workflows that resolve faster than your morning coffee cools off.

Why This Combo Works Like Bourbon and Branchwater

Trengo aggregates customer messages from WhatsApp, email, live chat - you name it. ApproveThis forces accountability into approval processes. Together via Zapier, they create closed-loop systems where:

• Customer requests needing approvals automatically become tracked workflows
• Approval decisions instantly trigger updates back to customer channels
• External clients/partners can approve things without getting logins to your internal tools

Real example: An e-commerce company slashed their custom order processing time from 3 days to 4 hours by auto-creating ApproveThis requests whenever Trengo detects phrases like "bulk order" or "rush production". Approvers got email links, clicked approve/deny, and Trengo automatically notified the customer. Zero back-and-forth.

Three Ways This Integration Actually Gets Used

Setting This Up Without Losing Your Mind

Zapier's the glue here. You'll need:

1. A Trengo account (they have a free tier)
2. An ApproveThis subscription (demo available)
3. 10 minutes to link them via Zapier

Critical step: Use Trengo's tagging system to flag messages that need approvals. For instance, tag #approval-needed on WhatsApp messages, then have Zapier watch for that tag before creating an ApproveThis request.

Pro move: Set up ApproveThis vacation delegation so when approvers are OOO, requests automatically reroute without breaking SLAs.

Who Actually Benefits From This?

The Nuts and Bolts You Care About

ApproveThis brings structured decision-making to Trengo's communication chaos. Key features that matter here:

Email approvals mean external partners never need to log into your systems. They click approve/reject in their inbox - done.

Real-time dashboards show which customer requests are stuck waiting, so you can chase approvals instead of guessing.

Conditional routing in ApproveThis handles complex hierarchies. Need regional manager approval before escalating to HQ? Set it once, forget about it.

Common Objections (And Why They're Wrong)

"We already have Trengo workflows" - Cool. Do they enforce four-eye principles on financial approvals? Track audit trails? Handle delegation when Karen from accounting is on leave?

"Our approvals are too complex" - ApproveThis handles multi-stage, parallel, and conditional approvals. We've seen oil companies manage 17-step safety protocol signoffs with this.

"We'll lose the human touch" - Actually, you'll gain time to be human. Automate the routing, focus on conversations that need nuance.

Getting Started Without the Sales Circus

Test drive this yourself:

1. Grab a free ApproveThis trial
2. Connect to your Trengo via Zapier (takes 6 clicks)
3. Build one approval workflow around a recurring pain point

Within two hours, you'll either see the potential or decide it's not for you. Either way, you're moving faster than waiting another quarter for "maybe we should fix this."

Pro tip: Start with low-risk approvals like social media posts or travel requests. Once you trust the system, tackle the big stuff.

Bottom Line

Companies between 50-5,000 employees use ApproveThis + Trengo to turn customer conversations into accountable actions. Not because they love shiny tools, but because manually passing requests between systems is costing them deals, hours, and sanity.

Your move: Keep herding approval cats through Slack and spreadsheets, or build actual processes that scale with your growth. We know which side we're betting on.

Book a 15-minute demo or start a free trial. Either way, stop letting approval chaos dictate your pace.