When Sales Meets Approval Muscle
Let's cut to the chase: sales teams move fast, approvals move slow. That disconnect costs deals. Moskit CRM organizes your sales chaos – contacts, deals, activities. ApproveThis organizes your approval chaos – decisions, sign-offs, accountability. Together? They turn stalled processes into competitive advantages.
Here's why mid-sized companies (50-5k employees) care: You're big enough that "just Slack it to the boss" doesn't scale, but small enough that clunky enterprise software kills momentum. This integration works like your team does – action-oriented, no fluff.
Where Moskit Ends and ApproveThis Begins
Moskit owns the pipeline. ApproveThis owns the green light. Example: Your AE closes a deal in Moskit. Without integration, they're now emailing Finance for contract approval, CC'ing Legal, chasing replies... you know the drill. With the zap? That won deal auto-triggers an approval chain in ApproveThis. Legal gets it immediately, Finance reviews terms, and the AE isn't playing middleman.
Key differentiator: ApproveThis approvers don't need Moskit licenses. Huge for involving external partners or execs who shouldn't have full CRM access. They approve via email, done. No new logins, no extra seats.
Real-World Use Cases That Don't Suck
1. The "Closed-Won" Time Bomb
Problem: Sales celebrates a win, Operations gets blindsided. Example: A SaaS company closes a custom integration deal. Dev team wasn't looped in early, now scrambles to meet unrealistic timelines.
Fix: Zap triggers ApproveThis workflow the second Moskit marks deal won. Dev lead, Legal, and Support get approval tasks with deal specifics. No one's surprised, everyone commits.
2. New Client Onboarding Gridlock
Problem: New company in Moskit = 5 departments manually checking compliance docs. Slows down kickoff, annoys clients.
Fix: New Moskit company record? Auto-send approval request with embedded docs (contract, NDA, etc.). Approvers from Legal, Finance, and CS review in parallel. Client gets start date faster.
3. The Approval Black Hole (And How to Escape It)
Problem: Deal approvals get lost between CRM and email. Reps can't track progress, managers can't prioritize.
Fix: Every Moskit deal update (stage change, new note) can trigger ApproveThis status emails. Sales lead sees "Approval stuck at Legal" without leaving Moskit. Legal gets nagged automatically after 24hrs.
Setup That Doesn't Require an IT Degree
Zapier's the glue here. If you can set up a Slack channel, you can do this:
- Grab your Moskit and ApproveThis accounts (obviously)
- Connect both to Zapier – takes 2 mins per app
- Pick a trigger (e.g., "Deal Won" in Moskit)
- Choose resulting action ("Create Approval Request" in ApproveThis)
- Map fields (Moskit deal ID → ApproveThis reference #)
Pro tip: Use ApproveThis' Calculated Fields to auto-flag high-risk deals. Example: If Moskit deal amount > $50k, route to CFO. Below that? Sales director approves. Done in setup.
Department Wins That Actually Matter
Sales Teams:
Less chasing, more closing. Approval statuses visible in Moskit activity streams. Vacation Delegation means deals don't die because the VP's at a conference.
Finance/Legal:
Get context before the request hits their inbox. ApproveThis pulls Moskit data (contract value, client tier) so they know what's urgent.
Customer Success:
New client approvals happen before kickoff calls. No more "We thought Legal cleared that!" awkwardness.
Why This Isn't Just Another Integration
Most CRM+approval combos just shuffle data. This one shortens cycles. How?
- Email approvals: External partners approve without Moskit logins
- Thresholds: Auto-approve small discounts, escalate big ones
- Real-time tracking: See approval bottlenecks IN the CRM
Example: A manufacturing co. uses approval thresholds. Moskit deals with <10% discount auto-approve. Over 10%? Routes to regional manager. Over 25%? CFO gets it. No manual sorting.
Cool Features You'll Actually Use
Beyond the basics, here's where this combo shines:
Dynamic Fields: Pull Moskit data (deal size, client type) into ApproveThis logic. Example: Enterprise deals >$100k require CRO sign-off automatically.
Approval Groups: Marketing needs 3 people to approve a promo deal? Set it once, forget it. Moskit triggers it, ApproveThis handles the rest.
Audit Trails: When compliance asks "Who approved this Moskit deal?" – it's all there. No digging through emails.
Bottom Line: This Ain't for Everyone
If your sales team is 5 people and the CEO approves everything? Overkill. But if you're scaling past the startup phase, and deals get stuck in committee purgatory? This is your fix.
ApproveThis isn't trying to replace your CRM. Moskit isn't trying to handle your approvals. Together, they cover each other's blind spots.
What Now?
If your deals take longer to approve than to sell, you're bleeding revenue. Period.
Book a 15-minute demo – we'll show how to connect Moskit in real-time. Or start a free trial and zap it yourself. Your choice.
P.S. If your sales team still approves deals via WhatsApp... we can't help you. Yet.
Integrate with Moskit Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Moskit
Suggested workflows (and their Zapier components) for Moskit
Create Moskit activities for new ApproveThis requests
Effortlessly manage your sales activities with this integration. Every time a new approval request is initiated in ApproveThis, a corresponding activity is created in Moskit. This ensures that your team can take immediate action, aligning sales execution with business approvals.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Activity
Create new Activity.
Create ApproveThis requests for new Moskit projects
Streamline your project approval process. When a new project is created in Moskit, this integration automatically generates an approval request in ApproveThis to ensure all stakeholders are aligned before proceeding.
Zapier Components

Trigger
New Project Created
Triggers when a new project is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate ApproveThis workflows for won deals in Moskit
Optimize your post-sales process by triggering new approval workflows in ApproveThis every time a deal is won in Moskit. This ensures all necessary approvals are handled swiftly post-deal closure, enhancing efficiency.
Zapier Components

Trigger
Deal Won
Triggers when a deal is won.
Action
New Request
Triggers when a new approval request workflow is initiated.
Initiate approval requests for new companies in Moskit
Improve your onboarding process by creating an approval request in ApproveThis whenever a new company is added in Moskit. This ensures all new clients are efficiently onboarded with the necessary internal approvals.
Zapier Components

Trigger
New Company Created
Triggers when a new company is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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