ApproveThis manages your Oktopost Integration approvals.

When Approval Meetings Meet Social Media Madness

Let’s cut to the chase: Your marketing team is stuck in approval purgatory. Someone writes a post. Three people tweak it. Five people debate whether the emoji is “on-brand.” Legal wants to redline the hashtag. Meanwhile, your competitor just launched three campaigns while you’re still arguing about LinkedIn carousel colors. This is why combining ApproveThis and Oktopost isn’t just useful – it’s survival mode for B2B teams.

ApproveThis handles the bureaucratic sludge. Oktopost executes the social media magic. Together, they turn your approval process from a bottleneck into a launchpad. No more chasing down approvers via Slack. No more accidental posts going live without final sign-off. Just campaigns moving forward faster than a viral meme.

Why This Combo Works (When Other Tools Don’t)

Most approval tools treat every request like it’s a nuclear launch code. Most social platforms assume you’ll just “figure out” the compliance stuff. Here’s where this integration gets tactical:

• Oktopost does the heavy lifting: Scheduling posts, tracking engagement, managing employee advocacy.
• ApproveThis does the guardrails: Making sure the right people sign off before content goes live, not after your CEO gets tagged in a typo-ridden tweet.

The kicker? Approvers don’t need Oktopost licenses. Your legal team can keep rejecting posts from their inbox without learning another platform. Your agency partners don’t get lost in your tech stack. External stakeholders click “approve” – not “reset password” for the 11th time.

Real Use Cases That Don’t Suck

Generic “streamline workflows” claims are boring. Let’s talk about actual situations where this integration saves jobs:

1. Killing Last-Minute Campaign Panic

Scenario: Your team creates a killer campaign in Oktopost for a product launch. Normally, this triggers a 3-day email thread where the CMO’s assistant prints PDFs for handwritten notes. With ApproveThis:

• New Oktopost campaign → Auto-sends approval request with post previews
• CMO approves via email during their layover
• Legal gets a parallel request with compliance checklist
• If both greenlight, campaign auto-publishes

Who this helps: SaaS companies launching features, agencies handling 20 client accounts, anyone who’s ever missed a trend because legal was on vacation.

2. Stopping Rogue Posts (Without Micromanaging)

Scenario: Your sales team wants to share case studies via Oktopost’s advocacy tools. Great! Except last time, someone shared revenue numbers that weren’t public. Now, ApproveThis adds a checkpoint:

Employee drafts post → Triggers approval request to manager + compliance → Approved posts auto-publish. Denied? They get specific feedback, not just a “NO” from legal.

Who this helps: Enterprise teams scaling employee advocacy, healthcare companies staying HIPAA-compliant, anyone who’s had a “fun” HR meeting about social media policies.

3. Turning Approved Content Into Amplification

Scenario: Your webinar gets approved – now what? Without this integration, the marketing team manually copies the asset into 12 different places. With it:

ApproveThis approval → Auto-creates Oktopost posts for LinkedIn/Twitter/employee advocacy → Schedules them based on your content calendar. Bonus: If the request included budget approval, it could auto-assign promotion spend.

Who this helps: Event marketing teams, demand gen squads, anyone who’s ever repurposed content manually at 11 PM.

Setup That Doesn’t Require a PhD

If you can set up a Zoom call, you can connect these tools. Here’s the drill:

1. Connect to Zapier: ApproveThis and Oktopost both play nice here.
2. Pick Your Trigger: Most common is “New Campaign in Oktopost” → “Create Approval Request in ApproveThis.”
3. Map Custom Fields: Pull Oktopost post copy, links, or images into the approval request. No more “See attached PDF (version 3_FINAL).”
4. Test With a Real Post: Try approving a draft about your office dog. If it works for Mr. Snuffles, it works for your Q4 campaign.

Pro Tip: Use ApproveThis’ Calculated Fields to auto-flag posts with specific keywords for legal review. Example: Any post mentioning “AI” or “beta” requires extra approvals.

Teams That Win With This Combo

This isn’t just for the social media manager who’s tired of being a babysitter.

Marketing Ops

You’re tired of being the human API between Creative and Legal. Now, set up rules like:

- Posts over $5k ad spend → Auto-escalate to CFO
- Employee advocacy posts → Only need team lead approval
- Crisis response drafts → Immediate C-suite review

Compliance Teams

No more “We didn’t know!” excuses. Every post requiring legal eyes gets logged in ApproveThis with timestamps. Plus, use Approval Thresholds to auto-approve low-risk posts (like event reminders) without committee meetings.

External Partners

Agencies can submit posts via Oktopost → Clients approve in ApproveThis without getting added to your Oktopost plan. No more screenshot hell or “Can you resend the link?” delays.

Objections We’ve Already Heard (And Shut Down)

“We already use Oktopost’s approval features.”
Cool. Now add conditional logic (like auto-approving posts under $1k), delegate approvals when someone’s OOO, and track audit trails across every campaign. Basic approvals vs. armored ones.

“We’re not that big.”
If you have more than one approver, you’re big enough. A 50-person company wastes more time chasing signatures than a 5000-person org with actual processes.

“Our process is too complex.”
ApproveThis handles multi-stage approvals where different teams weigh in at different times. Example: First creative reviews the visuals, then legal checks disclaimers, then the CMO approves the messaging – all while keeping the post queued in Oktopost.

What You’re Really Solving Here

This isn’t about social media. It’s about:

- Trust: The compliance team stops being the “bad guys” because reviews happen faster.
- Scale: Launch 20% more campaigns without hiring more approvers.
- Audits: Prove that every post was reviewed, by whom, and when. (GDPR, anyone?)

Your Move

You’ve got two options:

1. Keep pasting Oktopost drafts into emails and hoping Karen from Legal replies before the campaign deadline.
2. Connect ApproveThis via Zapier in 15 minutes and actually control your process instead of begging for approvals.

If you picked option 2, register for ApproveThis or schedule a demo. We’ll even show you how to auto-reject posts that use the poop emoji (unless that’s your brand voice).

Still reading? Your competitors aren’t. They’re already setting this up.