ApproveThis manages your Captino Integration approvals.

When Lead Gen Meets Approval Zen

Let's be real - most marketing teams aren't exactly starving for more leads. They're drowning in unvetted contacts while sales complains about lead quality. Enter Captino and ApproveThis: the tag team that actually makes your funnel useful instead of just pretty.

Captino builds the highway where leads enter your business. ApproveThis puts up the toll booths to separate tire-kickers from actual buyers. Connect them through Zapier, and you've got an automated bouncer for your marketing funnel.

Why This Combo Doesn't Suck

Most approval tools treat marketing ops like accounting clerks. ApproveThis works how modern teams actually operate:

• Approvers can veto leads from their inbox (no logging into yet another system)
• Auto-escalate big deals to execs without playing phone tag
• Pause campaigns when lead quality drops below your threshold

Meanwhile, Captino's tracking the entire circus - which pages they visited, what offers they clicked, how many times they've circled back. Combine the two, and you're not just approving leads; you're approving context.

Real Sh*t Marketing Teams Actually Do With This

1. Qualify High-Value Opt-Ins Before Sales Wastes Time

Picture this: Your new ebook campaign in Captino starts crushing it. Instead of letting every email address flood your CRM, ApproveThis intercepts them like:

How it works:

Captino detects opt-in → Zapier fires lead details to ApproveThis → Approval rules check:

• Is this a business email or Gmail?
• Did they visit pricing pages first?
• Are they in our target employee size range?

If it checks out, the lead gets fast-tracked to sales. If not? Marketing gets a ping to tweak their targeting. Actual result: One SaaS company reduced unqualified demos by 63% in 3 months.

2. Kill Zombie Campaigns Automatically

Ever had a campaign that's technically "active" but generating garbage leads? Set approval thresholds that trigger when:

- More than 40% of opt-ins bounce
- Lead scores drop below X points
- Conversion rates tank for 3 consecutive days

ApproveThis doesn't just notify you - it can automatically pause the Captino campaign until someone re-approves it. No more Friday afternoon "why are we paying for this?!" panic.

3. External Approvals That Don't Embarrass You

Client work? Franchise locations? Partners running campaigns? Here's the kicker: their approvers don't need Captino logins. Just forward the approval email, let them click approve/reject, and keep the train moving. No "I forgot my password" delays.

A digital agency uses this to let clients approve campaign leads without giving them access to backend systems. Client feels in control, agency avoids 17 rounds of Slack pings.

Setting This Up Without Losing Your Mind

If you can order DoorDash, you can build this integration:

1. In Zapier, choose Captino's "New Opt-In" trigger
2. Map lead data to ApproveThis fields (takes 2 minutes)
3. Set approval rules based on your criteria
4. Test with your personal email to avoid public shaming

Pro tip: Use ApproveThis' calculated fields to auto-score leads based on Captino behavior. Lead visited pricing page + downloaded case study? That's 85/100 - auto-approve. Just downloaded an ebook? 30/100 - needs manager review.

Why Your CFO Will High-Five You

Beyond the obvious time savings, this combo actually impacts the budget:

For marketing: Prove which campaigns generate sales-approved leads (not just vanity metrics).
For sales: Stop wasting cycles on unvetted contacts.
For ops: No more paying for CRMs to store garbage data.

One e-commerce company tied ApproveThis approvals directly to Captino campaign budgets. Campaigns with 80%+ approval rates got 2x funding. Guess whose lead quality tripled?

Don't Overcomplicate This

Approval tools often become bureaucratic nightmares. Keep it simple:

- Start with 1-2 critical campaigns
- Use email approvals (no training needed)
- Set thresholds to auto-approve obvious wins

Example: A B2B team auto-approves any lead from target companies over 500 employees. Everything else goes to a junior marketer for review. Cuts approval time from 2 days to 4 hours.

Your Move

Captino's tracking what's happening. ApproveThis handles what should happen next. Together, they turn your funnel from a leaky bucket into a precision firehose.

Ready to stop letting every opt-in clog your pipeline? Get ApproveThis, connect it to Captino via Zapier, and actually control where your leads go. Or book a demo if you're into that whole "due diligence" thing.

Either way, your future self (the one not drowning in unqualified leads) says thanks.