
ApproveThis manages your Revel Digital Integration approvals.
April 17, 2025
Integration Category: Marketing
When Approval Management Meets Digital Signage Control
Modern businesses face two critical challenges in content-driven operations: maintaining agile approval processes and ensuring seamless execution of digital displays. Revel Digital's enterprise-grade signage platform solves the second challenge with cloud-based device management, while ApproveThis brings structure to the first through intelligent workflow automation. Together through Zapier integration, these tools create closed-loop systems where approvals trigger actions and actions demand approvals - all without manual intervention.
How It Works: Approval Automation for Signage Operations
The integration connects ApproveThis' decision-making engine to Revel Digital's device management API through Zapier's middleware. When configured properly:
- Signage changes requiring approval automatically generate requests
- Approval decisions directly control devices/content
- Both systems maintain audit trails for compliance
This bi-directional flow is particularly valuable for organizations managing distributed networks of displays where local teams initiate changes but corporate/legal teams must authorize them.
Real-World Use Cases
1. Retail Chain Content Deployment
A national retailer uses Revel Digital to manage promotional displays across 200 stores. With the integration:
- Store managers submit new promo content via Revel's dashboard
- ApproveThis automatically routes to regional marketing leads
- Approved content deploys instantly; rejected requests trigger revision alerts
The approval workflow uses ApproveThis' calculated fields to verify promo dates against the marketing calendar, while Revel's location tags ensure content only deploys to authorized stores.
2. Healthcare System Compliance Updates
A hospital network displays patient education materials across 50 waiting rooms. Their integration setup:
- New content uploads in Revel trigger legal/medical reviews
- ApproveThis enforces sequential approvals (clinical lead → compliance officer)
- Time-stamped approvals are attached to Revel's version history
Approval thresholds automatically escalate overdue requests, while Revel's command API removes expired content immediately upon denial.
3. University Emergency Messaging
A campus safety team manages digital signage alerts through Revel Digital. The integration ensures:
- New emergency messages require dual approval (security director + facilities)
- Approved alerts deploy within 23 seconds via Revel's API
- Denied requests log reasoning for audit purposes
ApproveThis' vacation delegation prevents delays by automatically reassigning approvals when primary responders are unavailable.
Technical Setup Made Simple
Connecting the platforms takes under 15 minutes through Zapier:
- Create Zapier account (if needed)
- Authenticate Revel Digital and ApproveThis
- Choose trigger event (e.g., "New Device Added" in Revel)
- Map relevant data to ApproveThis request fields
- Configure approval logic (thresholds, groups)
- Set up post-approval Revel actions
Most users leverage the "New Device Added → Create Request" and "Request Approved → Send Command" Zaps as foundational templates.
Cross-Functional Benefits
Marketing Teams
Accelerate campaign rollouts while maintaining brand compliance. Regional managers can approve localized content without direct Revel access, using ApproveThis' email-based approvals.
Operations Managers
Maintain uptime through automated device registration approvals. New displays are activated only after IT/security review, with all approvals logged against device IDs.
Compliance Officers
Enforce policy through structured workflows. Content expiration dates in Revel automatically trigger re-approval requests 14 days in advance via calculated fields.
Why This Integration Works
Unlike generic automation tools, this combination addresses specific pain points in regulated content distribution:
No License Sprawl: External approvers (agencies, legal counsel) review requests via email without needing Revel seats.
Contextual Decisions: Approval interfaces show relevant Revel data - device locations, content previews, version history.
Closed-Loop Security: Denied requests automatically revoke temporary access tokens in Revel's API.
Getting Started
Begin with two core workflows:
1. Content Approval: Triggered by new Revel media uploads
2. Device Commissioning: Activated when new hardware registers
Both templates are available in ApproveThis' pre-built Zap library. As processes mature, add conditional logic like:
- Auto-approving low-risk updates under $500
- Requiring legal review for specific content tags
- Sending post-approval Slack notifications
The Bigger Picture
This integration does more than accelerate approvals - it creates an auditable chain of custody for digital content. Retailers can prove promo compliance to regulators. Hospitals demonstrate JCAHO adherence. Universities meet Clery Act requirements. All while maintaining the agility to update displays in minutes rather than days.
Ready to transform your signage operations? Start your ApproveThis trial or explore Revel Digital's platform to see how approval automation can elevate your digital displays.
Final Considerations
While the technical integration is straightforward, success depends on aligning stakeholders:
- Train approvers on email-based decision making
- Sync Revel's content tags with ApproveThis' categories
- Establish SLAs for approval response times
- Schedule quarterly workflow audits
With proper planning, most organizations see 65-80% faster content deployment within 90 days of implementation.
Integrate with Revel Digital Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Revel Digital
Suggested workflows (and their Zapier components) for Revel Digital
Create approval request for new device registrations
When a new device is registered in Revel Digital, an approval request is created in ApproveThis to ensure proper validation before activation. *Note: Configure device registration details for optimal workflow integration.*
Zapier Components

Trigger
New Device Added
Triggers when a new device is registered
Action
Create Request
Creates a new request, probably with input from previous steps.
Export report for new approval requests
When a new approval request is initiated in ApproveThis, a device activity report is exported from Revel Digital to compile key metrics for review. *Note: Adjust report parameters as needed.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Export Report
Generate reports based on device activity and usage metrics
Create approval request for device group review
When device groups are fetched from Revel Digital, an approval request is created in ApproveThis to streamline the review of device group configurations. *Note: Verify device group settings before approval.*
Zapier Components

Trigger
Get All Device Groups
Gets all device groups in account
Action
Create Request
Creates a new request, probably with input from previous steps.
Send command to device for approved requests
After an approval decision is made in ApproveThis, a command is sent to a device in Revel Digital to initiate necessary actions. *Note: Verify command precision to avoid misconfigurations.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Command to Device
Sends a command to a specific device
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