ApproveThis manages your Framework360 approvals.

When Marketing Meets Approval Muscle

Let's be real – marketing moves fast, but approvals move like molasses. Between client sign-offs, budget greenlights, and compliance checks, your team's momentum gets stuck in email threads and "just one more edit" purgatory. That's where pairing Framework360's marketing automation with ApproveThis' approval engine changes the game.

Think of it like giving your marketing ops steroids without the side effects. Framework360 handles the heavy lifting of customer journeys and campaign management, while ApproveThis slashes through approval bottlenecks. Together, they create closed-loop workflows where every campaign asset, budget request, or client deliverable gets automatic routing, real-time tracking, and audit trails that won't make your compliance team want to quit.

Why This Combo Works (When Others Don't)

Most approval tools treat marketing teams like accountants. ApproveThis gets that your approvers might be clients who barely check email, creative directors who live in Figma, or franchise owners who still fax things. Here's the breakdown:

For Framework360 Users

Your marketing automation just gained an approval layer that doesn't require rebuilding everything. New customer list? Auto-trigger compliance checks. Big client order? Route for legal review before it hits production. All without making your team learn another platform.

For ApproveThis Pros

Framework360 becomes your campaign command center. Approved asset requests auto-populate client portals. Signed-off budgets trigger allocation in your marketing spend tools. It's approvals actually connected to execution, not just another checkbox.

The kicker? Approvers don't need Framework360 licenses. Clients, vendors, execs – they approve via email or a simple portal. No more "I can't find the login" excuses.

Real-World Use Cases That Don't Suck

1. Client Campaign Launches (Without the 3AM Proofing Sessions)

Agency teams know this hell: Final assets get stuck waiting for client approval while the clock ticks toward launch. Connect Framework360's project timelines with ApproveThis to:

• Auto-send proofs for approval when milestones hit 90% complete
• Route legal compliance checks based on campaign type (Healthcare? Add compliance team)
• Escalate delays after 24hrs to account leads

Real result: B2B agency Cutthrough Media reduced approval delays by 70% by linking their Framework360 client portals to ApproveThis' escalation rules.

2. Budget Approvals That Don't Require Mind Reading

Marketing leads waste weeks guessing what finance will approve. Stupid. Set thresholds in ApproveThis so:

• Requests under $5k auto-approve if aligned to pre-approved campaigns
• Over $20k? Require CMO + CFO sign-off
• Denied requests auto-alert in Framework360 to pause related tasks

Pro tip: Use calculated fields to show ROI estimates from Framework360 data directly in approval requests. Finance teams approve faster when they see "$3.2M pipeline tied to this request."

3. Compliance Checks That Actually Prevent Fires

Healthcare and financial services marketers: This one's your lifeline. Automate:

- New customer list imports in Framework360 trigger compliance reviews
- Approved content templates auto-lock after legal sign-off
- Region-specific approvals (EU campaigns require GDPR lead sign-off)

Bonus: ApproveThis' audit trails automatically attach to Framework360 records. Regulators get what they need without you manually compiling spreadsheets.

Setting This Up Without Losing Your Mind

We know you're busy. Here's the 5-minute version:

Step 1: The Zapier Handshake

Log into Zapier, create a new Zap. Pick Framework360 as trigger (like "New Order"), ApproveThis as action ("Create Request").

Step 2: Map What Matters

Connect Framework360 fields to ApproveThis templates. Pro move: Use calculated fields to auto-add ROI estimates or compliance flags based on Framework360 data.

Step 3: Set It & Forget It

Activate the Zap. Test with a real request. Now approvals flow automatically, and denials sync back to Framework360 to pause related tasks.

Upgrade move: Add conditional logic so high-priority clients get faster approval paths. Or auto-assign approvers based on campaign type in Framework360.

Why Your Team Will Actually Use This

For Marketing Ops

No more herding cats. Set rules once, then watch approvals route correctly every time. Vacation delegation means campaigns don't stall because someone's at Burning Man.

For Finance

Real-time visibility into pending requests with dollar amounts and ROI stats. Thresholds prevent micro-managing every small spend.

For Clients/External Partners

They approve via email without logging into yet another portal. Status updates auto-sync to Framework360 client dashboards.

The Bottom Line

If your marketing team's approval process involves more Slack pings than actual strategy, this integration isn't just nice – it's necessary. ApproveThis handles the bureaucratic heavy lifting so Framework360 can do what it does best: execute campaigns that drive revenue.

Ready to stop being a professional reminder sender? Register for ApproveThis and connect your Framework360 account in under 10 minutes. Or schedule a demo to see how custom thresholds and escalation rules can cut your approval times by half.