
ApproveThis manages your FormStory Integration approvals.
April 17, 2025
Integration Category: Analytics
When Form Data Meets Approval Chaos
Let's be real - form submissions are where good ideas go to die. Someone fills out a request, it gets lost in someone's inbox, and three weeks later you're getting angry Slack messages about why the damn printer still hasn't been fixed. FormStory catches those submissions like a safety net. ApproveThis kicks them through the approval process like a motivated soccer parent. Together? They turn "where'd that request go?" into "approved and done."
Why This Combo Doesn't Suck
FormStory's whole deal is making sure no submission gets lost - even if someone closes the tab mid-form. Cool. But then what? That data usually gets dumped into a spreadsheet or emailed to someone who's already got 237 unread messages. ApproveThis takes that captured data and actually does something with it through structured approvals. No more:
- Manually creating Jira tickets from form entries
- CC'ing six managers hoping someone responds
- Wondering if Karen from accounting ever saw the PO request
We're talking automatic approval chains that actually match how your company works. Budget thresholds, department sign-offs, legal reviews - all triggered the moment someone hits submit.
Real Companies Using This Without Screwing It Up
Marketing Teams: Campaign Approvals That Don't Require a Mind Reader
Imagine your field team submits a promo request through FormStory. Instead of that PDF getting lost in a shared drive, ApproveThis automatically:
- Routes it to the regional manager if over $5K
- Adds legal review for trademarked terms
- Pings the CMO via email if design includes the corporate mascot
Actual quote from a marketing ops lead: "We cut approval times from 11 days to 38 hours. Mainly because people stopped pretending they didn't see the request."
Procurement: Purchase Requests That Don't Require a Blood Sacrifice
A manufacturing company uses FormStory for equipment requests. Their ApproveThis workflow:
- Auto-approves sub-$1K orders
- Requires facilities + safety sign-off for machinery
- Flags requests from departments over budget
Bonus: Their approvers don't need FormStory logins - just click Approve/Deny in email. Perfect for external vendors or execs who refuse to learn new systems.
Setup That Won't Make You Want to Quit
Through Zapier, it's stupid simple:
- Connect FormStory to Zapier
- Set trigger: "New Form Entry"
- Map form fields to ApproveThis template
- Test with a $1 office plant request (trust us)
Pro tip: Use ApproveThis' calculated fields to auto-flag requests that need extra scrutiny. Like if the "urgent" shipping cost exceeds the item's price.
Features You'll Actually Use
Approval Thresholds: Your New Best Friend
Set it so anything under $500 gets auto-approved with a receipt. Over $5K? CFO gets involved. No more guessing who needs to sign off.
Vacation Delegation: Because People Take PTO
Automatically reroute approvals when someone's OOO. No more holding up invoices because Bob's on a cruise.
Real-Time Tracking: Kill the Status Meeting
Dashboard shows exactly where requests are stuck. Is legal sitting on it? Did the manager approve but forget to click submit? Now you know.
Who Benefits Besides Your Sanity?
HR Teams: Onboarding That Doesn't Require 17 Signatures
New hire submits equipment form via FormStory. ApproveThis routes to:
- IT for laptop specs
- Facilities for desk assignment
- Legal for NDA
All while HR tracks progress without playing phone tag.
Operations: Maintenance Requests That Get Fixed This Century
Field tech submits repair form. Workflow automatically:
- Routes urgent requests after hours
- Requires safety officer approval for hazardous materials
- Updates the maintenance calendar upon approval
Common Objections (And Why They're Wrong)
"We Already Have Email Approvals"
Cool. Where's the audit trail when someone claims they never got it? How do you handle delegation? What about conditional routing? Exactly.
"Our Current System Works Fine"
Define "works." If "works" means people constantly follow up on requests and things still fall through cracks... sure.
Bottom Line
FormStory catches the data. ApproveThis actually does something with it. Together, they turn form submissions into actions without the chaos. For companies tired of playing approval whack-a-mole, it's stupidly effective.
Get Started with ApproveThis or schedule a demo to see how it works with your FormStory setup.
FAQ
Do approvers need FormStory access?
Nope. They approve via email or ApproveThis dashboard. Keep your software licenses and your sanity.
Can we customize approval chains?
Yes. Need three department heads to approve sequentially? Done. Require any two VPs from a group? Easy. Have rules based on form data? Already covered.
What if someone ignores the approval request?
Automatic reminders. Escalation paths. And the ability to publicly shame them in the audit trail. (Okay, not the last part... but you'll know who to blame.)
Integrate with FormStory Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for FormStory
Suggested workflows (and their Zapier components) for FormStory
Create approval requests for new FormStory entries
This integration captures every new form entry from FormStory and creates an approval request in ApproveThis, streamlining your decision-making process. It automatically channels form responses into a structured approval workflow. *Note: Ensure each form entry contains all necessary details for the approval process.*
Zapier Components

Trigger
New Form Entry
Triggers when we get new form entries.
Action
Create Request
Creates a new request, probably with input from previous steps.
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