ApproveThis manages your RSS Ground Integration approvals.

Why These Two Tools Make Content Approval Less Awful

Let’s be real: content approval processes are where good ideas go to die. You’ve got writers waiting on legal, marketers waiting on compliance, and everyone waiting on that one VP who’s always “in meetings.” ApproveThis and RSS Ground fix this by automating the handoffs between creating content and getting it approved (or killing it fast so you can move on).

RSS Ground handles the heavy lifting of content aggregation, creation, and distribution. ApproveThis adds guardrails without bureaucracy. Together, they turn “content approval” from a multi-day email chain into a 3-click process. No more chasing down approvers. No more lost requests. Just content moving forward.

What Happens When You Connect Them

This integration works through Zapier, which means you don’t need developers to set it up. Here’s the big picture:

For Content Teams

Every new RSS feed item or campaign in RSS Ground can auto-create an approval request. Legal reviews it in ApproveThis (via email – no login required), and their decision auto-updates your RSS feed. No more version control nightmares.

For Compliance Teams

Every approval/rejection in ApproveThis gets logged as a timestamped item in RSS Ground. Now you’ve got an audit trail that doesn’t require digging through Slack history or Outlook folders.

Real Use Cases (That Don’t Suck)

1. Kill Bottlenecks in Content Publishing

The Problem: Your marketing team uses RSS Ground to curate blog ideas, but every post needs legal approval. Result? “Quick” posts take 5 days.

The Fix: New RSS feed item → Auto-create ApproveThis request → Legal approves/denies via email → Approved content auto-publishes. Denied? It gets flagged in RSS Ground with a reason.

Who cares: Media companies, agencies, any team where content velocity matters more than bureaucracy.

2. Turn Approval Logs into Actionable Data

The Problem: Your compliance team wastes hours weekly proving that X was approved by Y on Z date.

The Fix: Every ApproveThis decision (approved/denied) creates an RSS Ground feed item with metadata: who approved it, when, and why. Now you’ve got a searchable, timestamped record that’s harder to fake than a PDF.

Who cares: Healthcare, finance, or any industry where audit trails aren’t optional.

3. Stop Wasting Money on External Approvers

The Secret Sauce: ApproveThis lets external partners (lawyers, clients, etc.) approve/reject via email without needing an RSS Ground license. They just click “Approve” – no new logins, no hourly billing for “tech support.”

Who cares: Agencies with picky clients, startups using freelance legal counsel.

Setup That Takes Less Time Than a Coffee Break

If you can use a toaster, you can set this up:

1. Connect RSS Ground to Zapier: Create a Zap using your RSS Ground account (takes 2 minutes)
2. Pick Your Trigger: “New item in personal feed” or “New campaign” in RSS Ground
3. Add ApproveThis: Select “Create Request” action, map your RSS Ground fields to approval steps
4. Test It: Zapier sends a test request – approve it, see if RSS Ground updates

Pro tip: Use ApproveThis’ approval thresholds to auto-approve small expenses (e.g., blog images under $200) but escalate big spends (e.g., $5k influencer contracts).

Why This Isn’t Just Another Integration

Most approval tools treat content teams like they’re filing TPS reports. ApproveThis + RSS Ground gets three things right:

No One Likes Waiting for Lawyers

ApproveThis’ email approvals mean legal can review that blog disclaimer from their phone between meetings. No logins. No “I didn’t see the notification.”

Auditors Love Timestamps

Every approval decision in RSS Ground includes: who approved it (email verified), exact time, and comments. Try getting that from a Slack approval.

You Can Fire the Middle Manager

Automated routing means no more “Who needs to approve this?” meetings. Set rules once (e.g., “All whitepapers go to Legal > Marketing Head > CEO”), then forget it.

Teams That Actually Benefit (Not Just “Businesses”)

Marketing Teams

Use RSS Ground to aggregate UGC content, then auto-send approvals for reposting. Legal says no? It auto-archives. Legal says yes? It auto-schedules with a compliance disclaimer.

Compliance Officers

Set up ApproveThis to require dual approval for high-risk content (e.g., financial advice posts). If two managers approve, it publishes. If not, it escalates to you.

Agencies

Client wants to approve every social post? Send approvals via ApproveThis (they approve via email), with each decision logged in RSS Ground. Now you have proof they approved that typo.

Features You’ll Actually Use

ApproveThis isn’t just a “send email, get yes/no” tool. Pair these with RSS Ground:

Calculated Fields

Auto-calculate word count or reading time for RSS items. If a blog draft exceeds 2k words, require editor approval before legal sees it.

Vacation Delegation

CMO out? ApproveThis auto-reassigns their approvals to the CCO. No more “Waiting on @JaneDoe (OOO)” holds.

Approval Groups

Need 3 VPs to approve the earnings report? Set a consensus rule where 2/3 approvals = green light. Or make them approve in order: CFO → CLO → CEO.

Bottom Line: This Isn’t About Tools

It’s about not letting process ruin productivity. ApproveThis + RSS Ground via Zapier is for companies that want content to move fast and stay compliant – without hiring a coordinator to babysit spreadsheets.

If your approval process still starts with “Hey, can you email Laura about…”, you’re doing it wrong. Fix it in an afternoon.

Next step: Register for ApproveThis, connect your RSS Ground account via Zapier, and set up your first automation. Or book a demo if you want to see the CEO do a happy dance about compliance audits.