
ApproveThis manages your Yespo Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Let's get real: approvals suck. Chasing down sign-offs between teams, losing track of spreadsheet requests, playing CC tag in email threads. For companies scaling past 50 employees, these workflow headaches turn into full-blown migraines fast. That's where pairing ApproveThis' approval automation with Yespo's contact management creates something unexpected - actual process sanity.
Why This Combo Works (When Others Don't)
Yespo organizes your contacts and campaigns. ApproveThis organizes your decisions. Together through Zapier, they handle the messy middle where deals get stuck and compliance risks creep in. We're talking:
- No more "Who approved this?" forensic audits
- Zero manual data entry between systems
- Automatic escalations when contacts need VIP treatment
Yespo's Sweet Spot
Yespo isn't just another CRM. It's built for teams who need to manage complex contact segments without PhD-level marketing skills. Their automation rules and audience tagging make it easy to keep campaigns compliant... until someone needs to approve a high-risk outreach or special access request.
Where ApproveThis Picks Up the Slack
ApproveThis adds guardrails, not speed bumps. When Yespo flags a contact that needs human review (think: enterprise clients requesting custom terms), ApproveThis automatically:
- Routes to the right legal/sales/exec stakeholders
- Applies approval thresholds based on deal size or risk level
- Updates Yespo contact records post-decision
Three Real Workflows That Actually Matter
1. The Compliance Checkmate
Use Case: Automatically flag high-value contacts needing legal review
For: Healthcare, financial services, any regulated industry
When a sales rep adds a Fortune 500 CEO's personal email in Yespo, ApproveThis:
1. Checks deal size against compliance thresholds
2. Requires CMO + General Counsel approval if over $250K
3. Only adds to campaign list after green lights
Why it works: Legal teams live in email. ApproveThis lets them approve/deny right from inbox without Yespo access. No license sharing, no logins - just clean audit trails.
2. The VIP Fast Pass
Use Case: Instant approval routing for executive contacts
For: Enterprise sales teams, PR agencies, political campaigns
When marketing tags a contact as "C-Level" in Yespo, ApproveThis:
1. Skips junior approvers via conditional logic
2. Routes straight to department head
3. Auto-approves after 2 hours if no response (with escalation alert)
The magic: Combines Yespo's segmentation with ApproveThis' escalation rules. Critical for time-sensitive opportunities where waiting = losing.
3. The Clean List Engine
Use Case: Auto-purdenied contacts from campaigns
For: GDPR-compliant companies, subscription services
When a contact denies permission via email campaign, ApproveThis:
1. Triggers Yespo unsubscribe via Zapier
2. Requires marketing manager approval for re-subscribe
3. Logs all opt-out decisions with timestamps
No-brainer benefit: Makes compliance audits actually survivable. Shows exactly who approved what contact status changes and when.
Setting This Up Without Losing Your Mind
Through Zapier, the integration takes about 12 minutes if you focus:
Step 1: In ApproveThis, build your approval template
- Set conditional rules (ex: "Require CFO approval if > $50K")
- Enable email approvals for external stakeholders
Step 2: Create Zap connecting Yespo to ApproveThis
- Trigger: New Yespo contact meeting your criteria
- Action: Create ApproveThis request with contact details
Step 3: Add the reverse Zap for status updates
- Trigger: Approval decision in ApproveThis
- Action: Update Yespo contact record/subscription status
Who Actually Benefits Here?
Marketing Teams
Stop being the approval middleman. When sales needs urgent campaign access for a big account, let ApproveThis handle routing while you focus on metrics. Bonus: Auto-archiving denied requests means no more "Why isn't this contact in our system?" debates.
Operations Managers
Finally prove compliance without 47 spreadsheets. Approval thresholds in ApproveThis auto-route based on deal risk level, while all decisions sync back to Yespo records. Audit reports become one-click affairs instead of week-long scavenger hunts.
External Partners
Client needs to approve campaign messaging? Add them as approvers without Yespo licenses. They get email approvals, you get legal paper trails. No more "I never approved that" gaslighting.
Cool Features You'll Actually Use
Beyond basic approvals, this combo lets you:
Auto-approve small potatoes: Set ApproveThis to auto-OK requests under $1K so your team focuses on high-impact decisions.
Delegate without drama: Vacation mode automatically reassigns approvals so nothing stalls when Jane from Legal is out.
Calculate on the fly: Dynamic fields show commission impacts during approval - helps sales ops avoid compensation headaches.
Bottom Line for Busy People
If you're managing 50+ employees and still doing approvals via email chains or worse - verbal OKs - this integration isn't just nice-to-have. It's damage control. The combo gives structure without bureaucracy, using tools your team already knows (email) plus the systems you already pay for (Yespo).
Best part? ApproveThis doesn't require approvers to learn Yet Another Platform™. They can approve/deny right from their inbox, while you keep Yespo contacts clean and campaigns moving.
Next step: Register for ApproveThis, then connect your Yespo account in Zapier. Or book a 15-minute demo to see how other 50-5,000 employee companies killed approval chaos.
Integrate with Yespo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Yespo
Suggested workflows (and their Zapier components) for Yespo
Create approval requests for new contacts
When a new contact is added in Yespo, create an approval request in ApproveThis to review and verify contact details. This integration ensures new contacts are approved before being processed further. *Note: Configure contact review criteria in ApproveThis.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update contacts after new approval request initiated
When a new approval request is initiated in ApproveThis, automatically update the corresponding contact in Yespo. This automation synchronizes approval workflows with up-to-date contact records. *Note: Map approval data to the relevant contact fields in Yespo.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add/Update Contact
Adds confirmed contact or updates existing contact.
Subscribe contacts when approval request is finalized
When an approval request is completed in ApproveThis, subscribe the corresponding contact in Yespo based on the final decision. This automation keeps your contact list updated with approval outcomes. *Note: Ensure the approval outcome meets the criteria before subscribing the contact.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Subscribe Contact
Subscribes a contact.
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