Why Approval Automation Matters for Modern Teams
Businesses live or die by the speed and accuracy of their decisions. Slow approvals create bottlenecks – deals stall, invoices pile up, and clients lose patience. Traditional approval processes rely on chasing stakeholders through emails or meetings, leaving teams vulnerable to delays and miscommunication. ApproveThis and Linka solve this problem together by automating decision workflows while keeping your CRM data accurate and actionable.
Two Tools, One Powerful Connection
Linka excels at organizing customer interactions, tracking payments, and managing leads. ApproveThis specializes in turning manual approvals into automated, rule-based processes. When connected via Zapier, these platforms create closed-loop systems where CRM data triggers approvals, and approval outcomes update CRM records automatically.
Example: A marketing agency uses Linka to track a new client lead. The Zapier integration automatically routes budget and contract terms to ApproveThis for stakeholder review. Once approved, Linka updates the lead status and triggers onboarding – no manual data entry or follow-up emails required.
Key Use Cases: From Leads to Payments
1. Lead Qualification with Guardrails
High-growth sales teams often struggle with inconsistent lead vetting. A real estate firm could configure ApproveThis to trigger automatic approval requests in two scenarios:
- New leads exceeding $500K property value require manager approval
- Out-of-state buyers automatically route to legal for compliance checks
ApproveThis uses Linka's lead data to apply conditional logic, ensuring high-value opportunities get prioritized scrutiny while routine leads move forward instantly. Approvers receive email notifications with embedded property details and one-click approve/deny buttons – no need to log into Linka.
2. Payment Approval Automation
Finance teams waste hours manually verifying invoices against purchase orders. With this integration:
- Linka detects a new invoice payment request
- ApproveThis checks amount against department budgets
- Over $10K? Route to CFO. Under? Auto-approve and log in Linka
A manufacturing company reduced payment processing time by 68% using this workflow, with built-in audit trails for every decision.
3. Client-Driven Subscription Changes
SaaS companies using Linka to manage subscriptions can let clients request plan upgrades directly via ApproveThis. When a customer requests more seats:
- ApproveThis calculates prorated costs using Calculated Fields
- Sales lead approves margin impact
- Upon approval, Linka automatically updates the subscription
This eliminates back-and-forth emails while maintaining control over discount thresholds.
Team-Specific Benefits
Sales Teams: Close Faster
Regional sales managers gain real-time visibility into deal approvals via ApproveThis' dashboard. Vacation Delegation ensures deals keep moving when key approvers are OOO – critical for industries like commercial insurance with strict proposal expiration dates.
Finance Teams: Control Without Bottlenecks
Configure Approval Thresholds to auto-approve routine expenses while flagging exceptions. Linka maintains accurate payment records, while ApproveThis provides audit-ready documentation of who approved what – ideal for healthcare providers managing HIPAA-compliant vendor payments.
Operations: Streamline Client Onboarding
Service businesses use Approval Groups to coordinate multi-departmental reviews. A marketing agency might require sequential approvals from creative, media, and legal teams before committing to a client timeline in Linka.
Implementation Made Simple
Setting up the integration takes under 30 minutes:
- Create a Zapier account
- Choose a trigger (e.g., "New Lead" in Linka)
- Select ApproveThis' "Create Request" action
- Map Linka fields to ApproveThis templates
Pro Tip: Use ApproveThis' Conditional Logic to customize approval paths based on Linka data. For example, enterprise leads from LinkedIn get different approvers than trade show leads.
Why This Integration Wins
Unlike native CRM approval features, this solution:
- Works across departments (sales contracts, IT purchases, HR hires)
- Allows external approvers without Linka licenses
- Provides granular tracking missing in email-based approvals
A logistics company using both platforms reduced contract turnaround from 5 days to 11 hours by eliminating license costs for external legal reviewers.
Getting Started
ApproveThis offers flexible pricing scaled to team size, with unlimited approvers on all plans. Start with their free tier to test integrations with your Linka account.
Next Step: Register for ApproveThis or book a live demo to see conditional approval logic applied to your Linka workflows.
Integrate with Linka Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Linka
Suggested workflows (and their Zapier components) for Linka
Create approval request for new leads
When new leads are added in Linka, this integration creates an approval request in ApproveThis to verify lead details. *Note: Map lead information carefully to the approval request fields.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add or update contact for approved requests
When approval decisions are made in ApproveThis, this integration updates contact details in Linka accordingly. *Note: Ensure contact mapping aligns between approvals and CRM fields.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add or Update Contact
Creates a new contact.
Create approval request for new payments
Each new payment in Linka triggers an approval process in ApproveThis, ensuring payments meet approval conditions before processing. *Note: Adjust payment thresholds in the filter as required.*
Zapier Components

Trigger
New Payment
Triggers when a new payment is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add subscription for approval requests
When a new approval request is initiated in ApproveThis, this integration adds a subscription in Linka to streamline service enrollment. *Note: Verify subscription details are correctly mapped from the approval request.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add or Update Subscription
Creates a new subscription.
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