ApproveThis manages your Brandblast Integration approvals.

Two Platforms, One Powerful Workflow

Modern marketing teams face a critical challenge: moving fast without sacrificing quality control. Brandblast accelerates social media creation through AI-powered content generation, while ApproveThis brings structure to the approval processes that keep brands compliant and consistent. When connected via Zapier, these platforms create a closed-loop system for creating, reviewing, and publishing social content that eliminates bottlenecks without creating security gaps.

Consider the typical social media workflow without integration: A designer creates posts in Brandblast, then manually notifies stakeholders via email or chat. Approvers hunt through inboxes for review requests, provide unstructured feedback across multiple channels, and marketers struggle to track which versions are final. With ApproveThis handling the governance layer, teams maintain Brandblast's speed while adding accountability through:

• Automatic audit trails showing who approved each post
• Version control for content revisions
• Compliance safeguards through mandatory approvals

Why This Integration Matters for Modern Teams

Marketing agencies managing 10+ client accounts can't afford to mix up draft and approved content. Retail brands launching time-sensitive promotions need airtight coordination between merchandising and social teams. Franchise operations requiring local store input on regional campaigns demand flexible but controlled review processes. The ApproveThis-Brandblast integration addresses these needs through three key advantages:

1. Context-Aware Approvals

Approval requests automatically include Brandblast's post previews, scheduled times, and target platforms. Legal teams review Instagram captions with full context, while regional managers see location-specific hashtags before signing off. ApproveThis' calculated fields can even flag posts exceeding character limits or using restricted keywords before they reach human reviewers.

2. Cross-Platform Accountability

When connecting via Zapier, every approved post in ApproveThis automatically updates Brandblast's publishing status. Marketing directors see real-time dashboards showing which content is pending, approved, or needs revision. This bidirectional sync prevents the "I thought you approved that!" conflicts that plague decentralized teams.

3. External Collaboration Without License Bloat

Client stakeholders and freelance contributors can approve posts directly through ApproveThis' email interface without needing Brandblast logins. A boutique agency's retail client approves holiday campaign posts through simple email replies, while the creative team maintains full control within Brandblast. This eliminates the security risks and software costs of sharing primary tool access.

Real-World Workflow Transformations

Let's examine how specific teams leverage this integration to solve actual operational challenges:

Healthcare Marketing Teams

A hospital system uses Brandblast to schedule educational posts across 12 regional Facebook accounts. ApproveThis routes each post through compliance officers and department heads based on content type:

• Patient education material requires MD approval
• Event promotions need facility manager sign-off
• All posts automatically check against FDA disclaimer requirements

Result: 63% faster approvals compared to manual email reviews, with zero compliance violations in 18 months.

E-Commerce Brands

A DTC skincare company coordinates product launches between their Brandblast content calendar and ApproveThis' procurement workflows. When the marketing team schedules a new product announcement post:

1. ApproveThis checks inventory levels via ERP integration
2. If stock is low, approval requires COO sign-off
3. Once approved, Brandblast auto-publishes with coordinated email/SMS campaigns

Outcome: Eliminated 3 late-night "out of stock" emergencies during peak sales periods.

Enterprise Crisis Management

A national restaurant chain uses ApproveThis' emergency override features with Brandblast's scheduling. During PR incidents:

1. Social leads draft response posts in Brandblast
2. ApproveThis triggers executive-level approvals via SMS
3. Auto-publishing occurs once 2 C-suite members approve

Impact: Reduced crisis response time from 4 hours to 22 minutes average.

Implementation Made Simple

Connecting ApproveThis and Brandblast takes under 15 minutes through Zapier:

1. In Zapier, set Brandblast's "New Post Created" as trigger
2. Map post details to ApproveThis' custom request fields
3. Configure approval rules based on content type/budget
4. Set Brandblast to auto-publish on approval

Pro Tip: Use ApproveThis' calculated fields to auto-flag posts containing:

• High-risk keywords (political terms, competitors)
• Scheduled publish times outside business hours
• Posts exceeding character limits per platform

Team-Specific Benefits

For Marketing Teams

Reduce content review cycles from days to hours while maintaining brand consistency. ApproveThis' real-time tracking shows exactly where posts are stuck waiting - no more chasing approvers via Slack.

For Legal/Compliance

Create standardized approval checklists that travel with each post. Require mandatory comments on rejected posts to eliminate vague feedback like "make it pop."

For Executives

Approve urgent posts from any device via email. Vacation delegation ensures continuous coverage during travel or time off.

For External Partners

Clients approve campaign posts through simple email replies without needing Brandblast training. Custom branding in ApproveThis' portal maintains your agency's professional image.

Beyond Basic Approvals

While most teams start with post approvals, advanced users leverage additional features:

Budget Guardrails

Connect ApproveThis' approval thresholds to Brandblast's ad spend:

• Auto-approve posts with < $500 promoted budget
• Require CFO approval for posts exceeding $5k
• Escalate overdue approvals to backup approvers

Content Versioning

When approvers request changes in ApproveThis:

1. Comments sync to Brandblast as revision tasks
2. Updated posts trigger new approval cycles
3. Full history remains auditable for compliance

Performance Feedback Loops

Connect post-approval data to Brandblast's analytics:

1. Tag approved posts with campaign IDs in ApproveThis
2. Sync engagement metrics back to approval records
3. Identify high-performing approver patterns

Getting Started

Ready to transform your social media workflow? Follow these steps:

1. Sign up for ApproveThis (14-day free trial)
2. Connect to Brandblast via Zapier
3. Clone pre-built templates or create custom workflows

For complex needs like multi-region approvals or compliance-heavy industries, request a custom demo showing how to:

• Set up emergency approval protocols
• Integrate with legacy compliance systems
• Automate SLA enforcement for reviewers

Final Thoughts

In today's hyper-competitive social media landscape, brands can't choose between speed and control. The ApproveThis-Brandblast integration via Zapier provides both - ensuring creative teams move fast while maintaining rigorous governance. By automating the approval layer that often bogs down marketing operations, organizations reclaim countless hours previously lost to manual follow-ups and version confusion.

Whether you're a solo marketer managing client accounts or an enterprise team coordinating global campaigns, this integration adapts to your needs. Start with simple post approvals, then expand into budget controls, performance analytics, and crisis protocols as your processes mature. The combination of Brandblast's AI-driven creation and ApproveThis' structured governance creates a social media operation that's both agile and accountable.