Why Approval Automation Matters in Modern Sales
In today's fast-paced sales environment, delays in decision-making cost revenue. A single stalled approval can derail a deal pipeline, frustrate clients, and create internal bottlenecks. This is where combining Amped's sales automation prowess with ApproveThis' structured approval workflows creates measurable impact.
ApproveThis vs. Amped: Complementary Strengths
Amped excels at managing leads, opportunities, and sales activities through intelligent automation. However, many critical sales decisions still require human validation - discount approvals, contract exceptions, or high-value opportunity sign-offs. ApproveThis adds this missing layer with:
- Role-based approval routing aligned to deal size/type
- Automatic escalation paths for urgent requests
- Audit trails for compliance-sensitive industries
Real-World Use Cases That Move the Needle
Enterprise Sales Teams: Closing Bigger Deals Faster
For companies selling six/seven-figure contracts, every approval delay risks deal stagnation. A cybersecurity firm using Amped + ApproveThis reduced legal review cycles from 72 hours to 8 hours by:
- Triggering contract approval workflows in ApproveThis when Amped opportunities reach "Negotiation" stage
- Auto-routing to General Counsel based on contract value thresholds
- Pushing approved contracts back to Amped as PDF attachments
Marketing Agencies: Protecting Profit Margins
Creative agencies often struggle with scope creep approval. One digital agency eliminated 23% of non-billable work hours by:
- Creating Amped leads from client intake forms
- Auto-generating ApproveThis requests for any scope changes
- Requiring partner approval before updating Amped project values
Manufacturing Distributors: Streamlining Custom Quotes
Industrial suppliers using Amped for lead management reduced quote approval times by 61% by:
Connecting custom quote requests in Amped to ApproveThis workflows that:
- Auto-calculate margin percentages using ApproveThis' calculated fields
- Route to regional managers if below 15% margin threshold
- Update Amped opportunity stages upon approval
Technical Implementation Made Simple
Connecting Amped and ApproveThis via Zapier takes under 15 minutes:
Step 1: In Zapier, create new Zap
Step 2: Choose Amped trigger (New Lead/Opportunity)
Step 3: Select ApproveThis "Create Request" action
Step 4: Map critical fields:
- Amped opportunity value → ApproveThis amount field
- Amped sales stage → ApproveThis conditional routing
Step 5: Test with live data
Cross-Functional Benefits Beyond Sales
Finance Teams: Enforcing Compliance
Approval thresholds in ApproveThis prevent Amped opportunities from progressing without proper oversight:
- Auto-block quotes exceeding discount limits
- Require CFO approval for extended payment terms
- Sync approved pricing to Amped deal records
Operations: Reducing Context Switching
Field service companies use the integration to:
- Convert approved Amped leads into service tickets
- Auto-decline low-margin opportunities via calculated fields
- Update Amped activities with approval timestamps
Customer Success: Improving Transparency
B2B SaaS teams leverage approval statuses to:
- Notify CSMs via Amped when contracts are approved
- Track approval SLAs in customer health scores
- Trigger renewal workflows upon final sign-off
Critical Differentiators You Can't Ignore
While other approval tools exist, three factors make this integration unique:
1. Zero License Sprawl: External approvers (clients, partners, legal) interact via email without needing Amped logins.
2. Bidirectional Sync: Approval outcomes automatically update Amped records, keeping CRMs accurate.
3. Conditional Logic: Route approvals based on Amped opportunity values, types, or custom fields.
Getting Started: What Success Looks Like
Companies see fastest results by starting with one high-impact workflow:
For Complex Sales: Contract/NDA approvals tied to Amped opportunity stages
For High Volume: Lead qualification approvals before Amped CRM entry
For Regulated Industries: Compliance checklists on Amped deal records
The Bottom Line: Measurable Outcomes
Early adopters report:
- 40% faster deal velocity
- 31% reduction in approval errors
- 19% increase in sales rep productivity
These results stem from eliminating manual follow-ups, reducing approval guesswork, and keeping Amped data pristine through automated syncs.
Your Next Move
Ready to transform approval bottlenecks into competitive advantages? Start your ApproveThis trial or explore Amped's sales automation today. For personalized integration guidance, schedule a demo with our workflow experts.
Integrate with Amped Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Amped
Suggested workflows (and their Zapier components) for Amped
Create approval requests for new leads
When a new lead is added in Amped, this integration creates an approval request in ApproveThis to validate and review the lead. *Note: Ensure all required fields are mapped correctly.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new opportunities
When a new opportunity is added in Amped, this integration submits an approval request in ApproveThis to review the opportunity. *Note: Verify that opportunity details are fully transferred.*
Zapier Components

Trigger
New Opportunity
Triggers when a new opportunity is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create leads in Amped from new approval requests
This integration creates a new lead in Amped whenever a new approval request starts in ApproveThis, ensuring a consistent flow of verified leads into your CRM. *Note: Map approval details to lead fields accurately.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Lead
Creates a new lead.
Log activities in Amped for approved or denied requests
After an approval decision is made in ApproveThis, this integration logs an activity in Amped to track the outcome of the request. *Note: Customize activity details as needed.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Activity
Creates a new activity.
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