ApproveThis manages your My Web Audit Integration approvals.

When Approval Management Meets Audit Automation

Let's cut to the chase: approvals suck. They're the traffic jam in your workflow highway, especially when dealing with client audits, compliance checks, and those "urgent" last-minute requests. That's where pairing ApproveThis with My Web Audit turns a bureaucratic nightmare into something that actually works.

Why This Combo Doesn't Just Look Good on Paper

My Web Audit cranks out detailed website audits - perfect for agencies proving their value to clients. But here's the rub: audits need sign-offs. From clients. From legal. From that one executive who's always on a ski trip. ApproveThis handles the messy human part without slowing down the technical process.

Think of it like this: My Web Audit finds the problems, ApproveThis gets the right people to say "yes" to fixing them. No more chasing down decision-makers via Slack, email, or carrier pigeon.

Three Ways This Integration Actually Solves Real Problems

1. Audit Submissions That Don't Get Lost in Email Siberia

Scenario: Your agency just completed a website audit for a restaurant chain. The marketing VP loves it, but legal needs to review the compliance section, and the CFO wants cost approvals. Normally, this means:

• 3 separate email threads
• 14 follow-up messages
• 1 passive-aggressive "Per my last email..."

With the integration: My Web Audit finishes the report → ApproveThis automatically creates an approval chain with conditional routing. Legal gets the compliance section first. Once they approve, the CFO gets the budget breakdown. No emails. No chaos. Just a clean audit trail.

2. Approvals That Actually Trigger Action

Here's where most tools drop the ball: getting that "approved" decision to actually do something. We set this up to work both ways:

Example: A healthcare client needs urgent website updates after an audit flags HIPAA compliance issues. Your team submits the fix request through ApproveThis → Upon approval, My Web Audit automatically re-runs the compliance check section. No manual triggering. No "did someone remember to start the audit?"

3. Proving Your Team Isn't Just Billing Hours

Agencies hate this truth: clients assume you're slow-rolling audits to pad the project. The integration kills that narrative by making the entire process transparent.

Client receives audit → Views it in My Web Audit → Approval request triggers automatically. They see exactly where the request is stuck (looking at you, legal team) and how long each step takes. Suddenly, delays are their problem, not yours.

Who Actually Benefits From This?

Marketing Agencies: Stop Being the Middleman

Your account managers waste 12 hours a week playing phone tag between clients and your tech team. Set up conditional approvals where:

• Minor copy changes auto-approve via thresholds
• Design updates require creative director sign-off
• Compliance issues route to both client legal and your compliance officer

Bonus: Clients don't need My Web Audit logins to approve requests. Send them the audit, collect approvals via email, keep them out of your actual tools.

In-House IT Teams: Compliance Without the Paperwork

Internal website updates should be simple. They're not. Every CMS change needs three departments to agree. Connect My Web Audit's compliance checks to ApproveThis' escalation rules:

- Low-risk SEO updates auto-approve
- Cookie policy changes require legal review
- Infrastructure upgrades escalate to CTO after 24 hrs

Enterprise Sales Teams: Audit Early, Close Fast

Your sales engineers create audits to prove value during pitches. Problem? Getting the prospect's team to actually review them. The fix:

1. Send audit via My Web Audit
2. Track opens/reads
3. Auto-trigger approval requests for next steps
No more "We'll get back to you" black holes.

Setting This Up Without Losing Your Mind

We'll skip the technical jargon. Here's what actually matters:

Step 1: Connect via Zapier - Takes 4 minutes. You're just enabling two-way talking between the apps.

Step 2: Map your deal-breakers:
- What audit findings require approvals? (Dollar amounts, compliance risks, client-specific flags)
- Who approves what? (Use ApproveThis' role-based groups)
- What happens after approval? (Auto-run new audits, update CRM, notify teams)

Step 3: Test with a real audit. Pro tip: Use ApproveThis' vacation delegation from day one. Someone's always OOO.

Why This Isn't Just Another Integration

Most Zapier combos just shuffle data. This one fixes the actual bottlenecks companies ignore:

For CFOs: Approval thresholds stop tiny expenses from needing 5 sign-offs. Save approval costs where it matters.

For Operations: Real-time dashboards show which audits get stuck, so you fix process issues, not chase people.

For Clients: They approve via email without another login. Less friction = faster payments.

The Part Where We Tell You What to Do Next

If you're still handling audit approvals with shared spreadsheets and hope, you're wasting money. Not convinced? Fine. Book a 12-minute demo and we'll show you the three worst approval bottlenecks in your current workflow.

Get Started Free (takes 2 minutes) or Demand a Live Demo (we'll bring coffee)